Adthena vs. TrackMaven

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
• Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
• Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
• Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
• Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.

More than likely, yes. This is a company with people I trust that offer an exceptional product.

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
• Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
• Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely