What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Bing Webmaster Tools

25 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Bing Webmaster Tools

If you have a website, and you ever add content to it, then you really need to be submitting to Bing via their webmaster tools. If you haven't done this yet, you'll find that after just about a month your search rankings will be higher, and you'll get more traffic. I can't think of a reason why you wouldn't want to use these tools for your website.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Bing Webmaster Tools
6.7
Keyword analysis
Advanced Web Ranking
5.0
Bing Webmaster Tools
8.1
Backlink management
Advanced Web Ranking
7.0
Bing Webmaster Tools
7.4
SERP ranking tracking
Advanced Web Ranking
7.5
Bing Webmaster Tools
5.7
Page grader
Advanced Web Ranking
7.0
Bing Webmaster Tools
6.7
Competitive analysis
Advanced Web Ranking
6.5
Bing Webmaster Tools
5.9
Site audit / diagnostics
Advanced Web Ranking
7.0
Bing Webmaster Tools
7.9
Site recommendations
Advanced Web Ranking
6.0
Bing Webmaster Tools
7.7
Task management
Advanced Web Ranking
6.0
Bing Webmaster Tools
4.0

SEO Channels

Advanced Web Ranking
7.0
Bing Webmaster Tools
6.2
Local SEO
Advanced Web Ranking
7.0
Bing Webmaster Tools
5.8
Social SEO
Advanced Web Ranking
6.5
Bing Webmaster Tools
5.3
Mobile SEO
Advanced Web Ranking
8.0
Bing Webmaster Tools
6.3
Global SEO
Advanced Web Ranking
6.5
Bing Webmaster Tools
7.3

SEO Platform & Account Management

Advanced Web Ranking
7.7
Bing Webmaster Tools
6.1
Multi-domain support
Advanced Web Ranking
8.0
Bing Webmaster Tools
5.3
Integration with web analytics tools
Advanced Web Ranking
7.5
Bing Webmaster Tools
6.8

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Quick access to all of your Bing stats.
  • The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy.
  • The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • The UI is simple but very boring. It's very Microsoft and not very elegant.
  • On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
  • Bing Businesses could be better integrated and takes you to another site to view that data.
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Bing Webmaster Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details