Adverity vs. Clicky vs. Oracle Data Integrator (ODI)

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

There are no special resources needed to use Clicky - it works well for all the sites I've used it on, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it's still very strong there, but I believe it can work in a wide range of scenarios.

Oracle Data Integrator is well suited in all the situations where you need to integrate data from and to different systems/technologies/environments or to schedule some tasks. I've used it on Oracle Database (Data Warehouses or Data Marts), with great loading and transforming performances to accomplish any kind of relational task. This is true for all Oracle applications (like Hyperion Planning, Hyperion Essbase, Hyperion Financial Management, and so on). I've also used it to manage files on different operating systems, to execute procedures in various languages and to read and write data from and to non-Oracle technologies, and I can confirm that its performances have always been very good. It can become less appropriate depending on the expenses that can be afforded by the customer since its license costs are quite high.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

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• Analytics.
• Real time user tracking.
• Ease of use for reports.

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• Oracle Data Integrator nearly addresses every data issue that one can expect. Oracle Data Integrator is tightly integrated to the Oracle Suite of products. This is one of the major strengths of Oracle Data Integrator. Oracle Data Integrator is part of the Oracle Business Intelligence Applications Suite - which is highly used by various industries. This tool replaced Informatica ETL in Oracle Business Intelligence Applications Suite.
• Oracle Data Integrator comes with many pre-written data packages. If one has to load data from Excel to Oracle Database, there is a package that is ready available for them - cutting down lot of effort on writing the code. Similarly, there are packages for Oracle to SQL, SQL to Oracle and all other possible combinations. Developers love this feature.
• Oracle Data Integrator relies highly on the database for processing. This is actually an ELT tool rather than an ETL tool. It first loads all the data into target instance and then transforms it at the expense of database resources. This light footprint makes this tool very special.
• The other major advantage of Oracle Data Integrator, like any other Oracle products, is a readily available developer pool. As all Oracle products are free to download for demo environments, many organizations prefer to play around with a product before purchasing it. Also, Oracle support and community is a big advantage compared to other vendors.

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• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

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• It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people.

• ODI does not have an intuitive user interface. It is powerful, but difficult to figure out at first. There is a significant learning curve between usability, proficiency, and mastery of the tool.
• ODI contains some frustrating bugs. It is Java based and has some caching issues, often requiring you to restart the program before you see your code changes stick.
• ODI does not have a strong versioning process. It is not intuitive to keep an up to date repository of versioned code packages. This can create versioning issues between environments if you do not have a strong external code versioning process.

Incentivized

In addition to the factors already mentioned, Clicky is constantly being updated to improve functionality for users and the development team is extremely responsive. Recent updates include enhanced support for HTML5 audio and video tracking, additional visitor detail and new comparison trends. In my opinion, Clicky just keeps getting better

It is maturing and over time will have a good pool of resources. Each new version has addressed the issues of the previous ones. Its getting better and bigger.

Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.

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Know what they doing and reply quickly.

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Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

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Clicky is much easier and more enjoyable to use.

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I have used Trifacta Google Data Prep quite a bit. We use Google Cloud Platform across our organization. The tools are very comparable in what they offer. I would say Data Prep has a slight edge in usability and a cleaner UI, but both of the tools have comparable toolsets.

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• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

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• Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US.
• Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content.

• From a business intelligence perspective, it allows us to provide users with the necessary data and information to make informed decisions.
• Compared with other Oracle products and licensing, I do not think the pricing was unreasonable.
• It is part of a larger install, so for ease of use, we purchased it with other Oracle products.

Incentivized