Adverity vs. Oracle Data Integrator (ODI) vs. Roku OneView

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Oracle Data Integrator is well suited in all the situations where you need to integrate data from and to different systems/technologies/environments or to schedule some tasks. I've used it on Oracle Database (Data Warehouses or Data Marts), with great loading and transforming performances to accomplish any kind of relational task. This is true for all Oracle applications (like Hyperion Planning, Hyperion Essbase, Hyperion Financial Management, and so on). I've also used it to manage files on different operating systems, to execute procedures in various languages and to read and write data from and to non-Oracle technologies, and I can confirm that its performances have always been very good. It can become less appropriate depending on the expenses that can be afforded by the customer since its license costs are quite high.

Incentivized

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Oracle Data Integrator nearly addresses every data issue that one can expect. Oracle Data Integrator is tightly integrated to the Oracle Suite of products. This is one of the major strengths of Oracle Data Integrator. Oracle Data Integrator is part of the Oracle Business Intelligence Applications Suite - which is highly used by various industries. This tool replaced Informatica ETL in Oracle Business Intelligence Applications Suite.
• Oracle Data Integrator comes with many pre-written data packages. If one has to load data from Excel to Oracle Database, there is a package that is ready available for them - cutting down lot of effort on writing the code. Similarly, there are packages for Oracle to SQL, SQL to Oracle and all other possible combinations. Developers love this feature.
• Oracle Data Integrator relies highly on the database for processing. This is actually an ELT tool rather than an ETL tool. It first loads all the data into target instance and then transforms it at the expense of database resources. This light footprint makes this tool very special.
• The other major advantage of Oracle Data Integrator, like any other Oracle products, is a readily available developer pool. As all Oracle products are free to download for demo environments, many organizations prefer to play around with a product before purchasing it. Also, Oracle support and community is a big advantage compared to other vendors.

Incentivized

• The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
• The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
• The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• ODI does not have an intuitive user interface. It is powerful, but difficult to figure out at first. There is a significant learning curve between usability, proficiency, and mastery of the tool.
• ODI contains some frustrating bugs. It is Java based and has some caching issues, often requiring you to restart the program before you see your code changes stick.
• ODI does not have a strong versioning process. It is not intuitive to keep an up to date repository of versioned code packages. This can create versioning issues between environments if you do not have a strong external code versioning process.

Incentivized

• Website blacklisting
• Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Incentivized

It is maturing and over time will have a good pool of resources. Each new version has addressed the issues of the previous ones. Its getting better and bigger.

It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.

Incentivized

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

I have used Trifacta Google Data Prep quite a bit. We use Google Cloud Platform across our organization. The tools are very comparable in what they offer. I would say Data Prep has a slight edge in usability and a cleaner UI, but both of the tools have comparable toolsets.

Incentivized

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• From a business intelligence perspective, it allows us to provide users with the necessary data and information to make informed decisions.
• Compared with other Oracle products and licensing, I do not think the pricing was unreasonable.
• It is part of a larger install, so for ease of use, we purchased it with other Oracle products.

Incentivized

• Provided us with accurate and timely data to provide to clients.
• Enabled us to streamline our process for running PPC ads for over 80 clients.
• Allowed us to show our ads to households across multiple devices and relevant exchanges.

Incentivized