Affinity Publisher vs. Figma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity Publisher
Score 9.2 out of 10
N/A
Affinity Publisher replaces the former PagePlus desktop publishing application, from Serif Europe headquartered in Nottingham.
$24.99
Figma
Score 9.0 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Pricing
Affinity PublisherFigma
Editions & Modules
Affinity Publisher
$24.99
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
Affinity PublisherFigma
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Affinity PublisherFigma
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.5 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Medium-sized Companies
Canva
Canva
Score 9.2 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Enterprises
Adobe InDesign
Adobe InDesign
Score 9.2 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Affinity PublisherFigma
Likelihood to Recommend
9.0
(7 ratings)
9.2
(114 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(4 ratings)
Usability
-
(0 ratings)
8.5
(6 ratings)
Support Rating
8.6
(2 ratings)
8.2
(15 ratings)
User Testimonials
Affinity PublisherFigma
Likelihood to Recommend
Serif Europe
If you are looking to get started using a publishing / creation application, Affinity Publisher is the one to go for. With a quick learning curve on all the basic functions, you'll be flying in no time. And then there is a whole heap of great features to get into as you become more comfortable with the software. The only down side is if clients are using Adobe programs, there are sometimes problems working with imported layers, but this is minor compared to the ease of use and features.
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Figma
A solo developer or small team that wants to integrate development, feature planning and ui design in a single app can find a lot of value in using Figma, since the FigJam whiteboard and UI editor are in the same app. Business plans and software features can be mapped out on FigJam and then implemented in the UI editor, that way there is reduced context switching and teams can operate smoothly without having to toggle between multiple apps.
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Pros
Serif Europe
  • Supports just about any format you'll need for your project.
  • The variety of templates makes startign projects simple.
  • The program is just really powerful and fairly priced.
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Figma
  • As a visual designer, I spend 90% of my working time in Figma. So, as a design tool, Figma is mature and feature-rich. It covers all the basic needs and provides extras, such as simple prototyping and the ability to use external plugins.
  • Collaboration: It’s very easy to work together on the same file in Figma. You can easily brainstorm together or use Figma as a shared screen.
  • Smartness of components: Figma provides many adaptability options for components that allow building very flexible and scalable layouts.
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Cons
Serif Europe
  • Menu differences can be an impediment to new users from other softwares
  • Some functions are not in places I would expect
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Figma
  • Access control - it wasn't apparent to me at first that a project was shared with everyone in the company vs just people i choose to share it with. I think the inverse should be the default.
  • Sometimes it struggles to import old sketch files - no clue how to make this better, but its frustrating
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Likelihood to Renew
Serif Europe
No answers on this topic
Figma
It's by far the best tool and I feel delighted using it every day.
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Usability
Serif Europe
No answers on this topic
Figma
It's so simple to use! I have no background in UI design but basic designing and I was able to learn this software Figma within 3-5 days. There are tons of tutorials available on Youtube from so many popular YouTubers in the space, you can just go through them and start designing.
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Support Rating
Serif Europe
Our team typically uses other online resources instead of contacting developers/manufacturers for support. That being said, there is a forum and a growing, vibrant community of users available to answer questions and "make the switch." A simple "whatever function we used to use in Adobe InDesign," followed by "Affinity," usually gets us on the right track to an answer. YouTube and their forums are our team's go-to sources for help.
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Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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Alternatives Considered
Serif Europe
Affinity Publisher is a more cost effective way to achieve the same goals as InDesign and Quark. I'm sure there are various differences that Affinity may lack, however we have yet to run into one that our business has needed, or even recognized. It has completely replaced any desktop publishing for our organization without issue.
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Figma
Much more intuitive, Adobe XD fails to keep up with the newest market changes thus it did not let us stay on top of the technology. The big plus of Figma is that the majority of our clients worked with it, whereas it was not the case with Adobe XD. You can get similar results working with both, but the process will be different in Figmas favour
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Return on Investment
Serif Europe
  • I wish we could push it out to all staff but we can't quite afford the cost.
  • Amount of features can be overwhelming for first time users and take more time.
  • This program will save time once employees figure it out.
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Figma
  • Negative -- the Figma mirror app is quite poorly connected with Figma itself, hence when we were conducting user testing, we got some incorrect data.
  • Positive -- time spent for discussion because we have something visual to base on discussion on
  • Negative -- it's difficult to find files and comments, which is a lost of time
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ScreenShots