Affinity Publisher vs. Figma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity Publisher
Score 9.3 out of 10
N/A
Affinity Publisher replaces the former PagePlus desktop publishing application, from Serif Europe headquartered in Nottingham.
$24.99
Figma
Score 9.1 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Pricing
Affinity PublisherFigma
Editions & Modules
Affinity Publisher
$24.99
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
Affinity PublisherFigma
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Affinity PublisherFigma
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
OmniGraffle
OmniGraffle
Score 9.2 out of 10
Medium-sized Companies
Canva
Canva
Score 9.2 out of 10
OmniGraffle
OmniGraffle
Score 9.2 out of 10
Enterprises
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
OmniGraffle
OmniGraffle
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Affinity PublisherFigma
Likelihood to Recommend
9.0
(7 ratings)
9.2
(182 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
8.7
(14 ratings)
Availability
-
(0 ratings)
5.5
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
8.6
(2 ratings)
5.0
(17 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Professional Services
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Affinity PublisherFigma
Likelihood to Recommend
Serif Europe
If you are looking to get started using a publishing / creation application, Affinity Publisher is the one to go for. With a quick learning curve on all the basic functions, you'll be flying in no time. And then there is a whole heap of great features to get into as you become more comfortable with the software. The only down side is if clients are using Adobe programs, there are sometimes problems working with imported layers, but this is minor compared to the ease of use and features.
Read full review
Figma
Figma is very well suited for software design. I've used it for several years for all kinds of apps, from small companies to multinational corporations. The infinite whiteboard is fantastic and provides the free workspace I need, just like having a big design studio in real life. The ability to collaborate in real-time with other team members is great and enhances communication tremendously. Conversely, Figma is not great at doing jobs in print or anything that you would normally do in Photoshop or Illustrator. And that's fine. Those apps are made for a different purpose than Figma.
Read full review
Pros
Serif Europe
  • Supports just about any format you'll need for your project.
  • The variety of templates makes startign projects simple.
  • The program is just really powerful and fairly priced.
Read full review
Figma
  • Figma includes robust prototyping features, allowing designers to create interactive and animated prototypes
  • Figma integrates well with various other tools and platforms, including Slack, Jira, and user testing tools
  • Figma has a vibrant community and a wealth of resources, including templates, plugins, and tutorials.
Read full review
Cons
Serif Europe
  • Menu differences can be an impediment to new users from other softwares
  • Some functions are not in places I would expect
Read full review
Figma
  • Animated prototyping.
  • Tappable overlaid layers - bugs on fixed components, such as an app navigation footer in a prototype
  • Swapping a component but retaining inputted copy or imagery.
  • Performance on prototypes to work better in UserZoom - having to delete hidden layers manually, optimize images, and streamline the file, in general, is time-consuming
  • Folder structures - larger teams need multiple layers of folder structure to help find things.
  • Branch performance - we need better, more user-friendly solutions to get designs to merge better.
  • Branch performance - branching with the option to choose which pages you want in the branch without deleting each page you don't need.
  • Default sharing options need improvement.
  • Responsive ratios' in prototyping without having to recreate pages.
  • Better collaboration with Jira to bring in links in the design mode not just dev mode.
Read full review
Likelihood to Renew
Serif Europe
No answers on this topic
Figma
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
Read full review
Usability
Serif Europe
No answers on this topic
Figma
It's so simple to use! I have no background in UI design but basic designing and I was able to learn this software Figma within 3-5 days. There are tons of tutorials available on Youtube from so many popular YouTubers in the space, you can just go through them and start designing.
Read full review
Reliability and Availability
Serif Europe
No answers on this topic
Figma
The only regret I have is, its not available when there is no internet
Read full review
Performance
Serif Europe
No answers on this topic
Figma
I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
Read full review
Support Rating
Serif Europe
Our team typically uses other online resources instead of contacting developers/manufacturers for support. That being said, there is a forum and a growing, vibrant community of users available to answer questions and "make the switch." A simple "whatever function we used to use in Adobe InDesign," followed by "Affinity," usually gets us on the right track to an answer. YouTube and their forums are our team's go-to sources for help.
Read full review
Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
Read full review
In-Person Training
Serif Europe
No answers on this topic
Figma
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
Read full review
Online Training
Serif Europe
No answers on this topic
Figma
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
Read full review
Alternatives Considered
Serif Europe
Affinity Publisher is a more cost effective way to achieve the same goals as InDesign and Quark. I'm sure there are various differences that Affinity may lack, however we have yet to run into one that our business has needed, or even recognized. It has completely replaced any desktop publishing for our organization without issue.
Read full review
Figma
Figma blows these out the park. Adobe's system is very different, and I think this shows in their attempted acquisition of Figma. I've not used Sketch or Invision, but their lack of market presence says a lot—designers like using the best tools. Axure is definitely more comprehensive in prototype testing but very hard to adapt to use—the hotkeys aren't even the same!
Read full review
Scalability
Serif Europe
No answers on this topic
Figma
I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
Read full review
Return on Investment
Serif Europe
  • I wish we could push it out to all staff but we can't quite afford the cost.
  • Amount of features can be overwhelming for first time users and take more time.
  • This program will save time once employees figure it out.
Read full review
Figma
  • Seamless integration of designs into Jira have helped double the level of accuracy during development. Interactive access to preview prototypes, flows and mockups has made a huge difference for us.
  • When components are updated in ways that changes the copy or architecture, it breaks all of its instances creating a massive source of anxiety for everyone on the team. The fact that we are uncertain whether our updates will retain text overrides forces us to triple check each time, decreasing our operational efficiency.
  • When high-fidelity prototypes are built to showcase new concepts, their ability to appear almost identical to our production site makes it much easier for stakeholders to get involved in decision making therefore allowing us to make more well rounded decisions.
Read full review
ScreenShots