Affinity Publisher vs. Figma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity Publisher
Score 8.6 out of 10
N/A
Affinity Publisher replaces the former PagePlus desktop publishing application, from Serif Europe headquartered in Nottingham.
$24.99
Figma
Score 8.9 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$144
per year
Pricing
Affinity PublisherFigma
Editions & Modules
Affinity Publisher
$24.99
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
Affinity PublisherFigma
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Affinity PublisherFigma
Considered Both Products
Affinity Publisher
Chose Affinity Publisher
It works just as well if not better than Adobe and doesn't have a monthly fee
Chose Affinity Publisher
Only useful on the Windows platform. Perhaps it is just fine, but the plug-in style function of the Affinity photo and designer attached to Publisher makes the Affinity solution more robust. The Microsoft product is also attached to a subscription platform, where the Serif …
Chose Affinity Publisher
I used to use Adobe FrameMaker for similar tasks. Affinity Publisher is easier to use with similar functionality (excluding mathematics).
Chose Affinity Publisher
The features in Affinity Publisher easily stack up against the much more expensive Adobe suite of products. With the ability to open all file types it is a bit of a workhorse for all things. We have been using it for social media template designs as well as client booklets and …
Chose Affinity Publisher
It's just as full-featured. It's nice to not be locked into the Adobe Creative Suite. We also use Affinity Photo, so we knew Affinity was a reputable company making some incredible software worth looking into. It took us a while, but very glad we gave it a chance. It can do …
Chose Affinity Publisher
Affinity Publisher has a comparable feature set to Adobe InDesign, but for a fraction of the cost. You can technically create print graphics in Illustrator and Sketch (and some of our people still do), but you have to worry about converting pixels to inches pretty regularly to …
Chose Affinity Publisher
Affinity Publisher is a more cost effective way to achieve the same goals as InDesign and Quark. I'm sure there are various differences that Affinity may lack, however we have yet to run into one that our business has needed, or even recognized. It has completely replaced any …
Figma
Chose Figma
Not many other products, still very new in the product space.
Chose Figma
I would use Figma for sure for any product design you need, for any marketing or visual illustrations related to a product or business. Even if the navigation between files/folders and within the design is not the best, the capabilities and focus on designing are the best in …
Chose Figma
Figma is far superior to Canva in my opinion. Canva is a great tool for novice designers who need to rely on templates and a limited number of options to complete their tasks. Figma is much closer to Photoshop in its features and application, but separate from Photoshop in that …
Chose Figma
It’s doing well in the canvas editing, whiteboarding with Figjam and commenting for feedback. It’s a better choice for collaboration and design fidelity so it won’t fully replace the AI tools we’ll keep using both and agree on the workflow between tools
Chose Figma
It's up there - but needs tweaking to ensure. We were forced to move to Figma, but it's a great tool nevertheless. Miro offers usability functions for novice users that Figma is still not fully up to speed on. Miro's overall templates are more appealing, and AI usage in Miro is …
Chose Figma
Figma was a huge turning point compared to its competitors, especially Adobe XD, a tool designed for the same purpose as Figma. I would say that it and all the other tools I mentioned, including those that do not have the same focus on UX design (Photoshop and Illustrator), …
Chose Figma
Figma is a more advanced tool than Canva, but Canva is easier to use and has a lot of templates.
Chose Figma
Adobe XD is an absurd copycat that never got to have even 10% of Figma's features. It's hyper fast because it's native, but that's the only good thing it has.

Axure RP is an excellent prototyping software, with Local Variables and complex interactions. But it's also extremely …
Chose Figma
Compared to Adobe XD, the Figma tool is much easier to use, offers more features, and has a much lower cost. Its features are less complex, making it very easy to teach beginners how to use it. The navigable prototype is also easier and more efficient to share in Figma compared …
Chose Figma
Figma easily wins against adobe XD. Asset sharing on XD was a pain. Figma makes it really easy by allowing you to export any layer as an asset. XD had no comments making it incredibly hard to communicate with the designer in remote settings. XD's prototyping system was not good …
Chose Figma
Figma is the best for collaboration, most intuitive interface and compatible with the most outside softwares. Plugin library is also expansive
Chose Figma
Figma is by far the best prototyping tool out there. I am such a fan of this tool.
Chose Figma
I prefer using Figma the most so far during the past several years over tools like JustInMind and/or UX Pin.
Chose Figma
I learned UX Design using Sketch and my team was using Sketch when I joined. We no longer use Sketch, and therefore I cannot compare its current functionality to Figma, but at the time of our switch, Figma just had more advanced capabilities- better collaboration, auto-layout …
Chose Figma
Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
Chose Figma
Better auto layouts, components and prototyping capabilities. Variables in Figma are also a fantastic addition to create a robust, and scalable design system. I use these features all the time. Love them!
Chose Figma
Figma compared to other tools has user friendly UI which is very easy for all levels of designers. Compared to Adobe XD and Sketch Figma is stable, while in other tools I have faced software crashing in the middle of the work which resulted in loss of data/design. Compared to …
Chose Figma
Figma definitely has better UX than Adobe XD and also is light-weight compared to XD. The eco-system is stronger with Figma if you are tech company.
Chose Figma
I prefer to use it comparing to Adobe Xd. It surely is more intuitive and still develops itself providing new features (e.g. variables; however, I had to get used to the new interface). Now, if I had to compare it to Axure it'd depend on the project I'm working on. In case of …
Chose Figma
Figma is the only tool that was build from the ground up for enterprise level distributed teams. If I were a one man shop or even a small team, I would consider sketch or other cheaper alternatives. For a large enterprise team, the only winner is Figma.
Chose Figma
Figma is the go-to design tool that can be pushed to production very easily with developer tools. In my opinion it's the most complete design tool that considers the entire design process including the creation of solid design systems, high-fidelity prototyping, user testing, …
Chose Figma
Much nicer to not have to open a million pages at once.
Much faster and embeds are good for Jira even if slow.
Chose Figma
I think Figma is better because it's easier to create more visually appealing work. I would say that Figma is better for people who are used to using this sort of visual design software/platform. Whereas I think Miro is better for first time users, it doesn't offer as many …
Best Alternatives
Affinity PublisherFigma
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 7.5 out of 10
OmniGraffle
OmniGraffle
Score 9.8 out of 10
Medium-sized Companies
Canva
Canva
Score 9.1 out of 10
OmniGraffle
OmniGraffle
Score 9.8 out of 10
Enterprises
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 7.5 out of 10
OmniGraffle
OmniGraffle
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Affinity PublisherFigma
Likelihood to Recommend
8.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
5.5
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
8.6
(0 ratings)
5.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
6.4
(0 ratings)
Configurability
-
(0 ratings)
6.4
(0 ratings)
Ease of integration
-
(0 ratings)
6.4
(0 ratings)
Product Scalability
-
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
Affinity PublisherFigma
Likelihood to Recommend
Honestly, I thought our department would use this more for creating documentation for our staff and doing some mock-ups and layouts to envision future projects. I also run the social media for us, and I didn't expect to come to rely on Publisher for some of my social media layouts. There are other apps and subscription services that can streamline some social media posts, but with a bit of usage I've come to like using Publisher, as well.
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Figma allows us to create assets across multiple teams, such as email templates, website assets like site banners, product pictures, and Amazon/retail digital content. Outside of Figma, our design team still needs to rely on some other features to create all of our assets. This could include things like Adobe Illustrator, Photoshop, and GIF makers. It would be nice if Figma included some of the basic features of these other platforms so that we could create everything in one platform.
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Pros
  • Supports just about any format you'll need for your project.
  • The variety of templates makes startign projects simple.
  • The program is just really powerful and fairly priced.
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  • Detailed enough to create pixel perfect designs with total control over the outcome
  • Creating and implementing design systems to improve consistency and speed up design work
  • Robust prototyping tools to create simple animations or to connect various pages
  • I love autolayout, which improves design spacing and responsiveness
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Cons
  • Menu differences can be an impediment to new users from other softwares
  • Some functions are not in places I would expect
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  • Prototyping in Figma is pretty much nothing more than a glorified slide show. Sure, variables, etc are available but it takes way to long to set them up and even more time when there are revisions needed.
  • It would be helpful if there were a contextual help system for various functionality. For example, advanced autolayout (like space between) can become very tricky to implement sometimes. I often wish there were an AI assistant to ask for help. I often use ChatGTP to help me through these times.
  • Searching layers needs to be much easier and more intuitive.
  • I would like to be able to make groups like the layers palette in Photoshop. That would help with organization and speed a lot.
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Likelihood to Renew
No answers on this topic
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
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Usability
It offers a user-friendly interface and powerful design tools that make creating high-quality graphics and layouts straightforward. However, some features can feel complex, especially for new users, which may require a bit of a learning curve. The integration between desktop and iPad is excellent, but improving compatibility with other popular software could enhance collaboration and efficiency even further. Overall, it’s a robust tool that balances functionality and ease of use quite well.
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It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
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Reliability and Availability
No answers on this topic
The only regret I have is, its not available when there is no internet
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Performance
No answers on this topic
I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
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Support Rating
So far, when we've needed support, it has been top tier. However, I rate it an 8 because sometimes searching for things within the application hasn't yielded answers I've hoped for, so I've had to turn to YouTube or other outside sources. Thankfully there's a fantastic community that surrounds Affinity and their various apps that's been quite beneficial
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I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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In-Person Training
No answers on this topic
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
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Online Training
No answers on this topic
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
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Alternatives Considered
The features in Affinity Publisher easily stack up against the much more expensive Adobe suite of products. With the ability to open all file types it is a bit of a workhorse for all things. We have been using it for social media template designs as well as client booklets and case studies. It's a very versatile program.
Read full review
I would use Figma for sure for any product design you need, for any marketing or visual illustrations related to a product or business. Even if the navigation between files/folders and within the design is not the best, the capabilities and focus on designing are the best in the market, vs other tools like Miro.
Read full review
Scalability
No answers on this topic
I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
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Return on Investment
  • The one-time purchase model has saved us approximately 50% compared to subscription software, freeing up budget for other critical business needs.
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  • We have the Figma Org Plan subscription on the annual renewal basis, and we use Figma exclusively for all of our digital product design initiatives/projects. As we are still a very small & lean In-house UX/Product Design team, we see the value in using Figma to curate our Design System libraries which allow us to collaborate and partner with our PMs and Engineers quite well on multiple product design & development initiatives.
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ScreenShots