Affinity Publisher vs. Figma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity Publisher
Score 9.2 out of 10
N/A
Affinity Publisher replaces the former PagePlus desktop publishing application, from Serif Europe headquartered in Nottingham.
$24.99
Figma
Score 9.0 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Pricing
Affinity PublisherFigma
Editions & Modules
Affinity Publisher
$24.99
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
Affinity PublisherFigma
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Affinity PublisherFigma
Considered Both Products
Affinity Publisher

No answer on this topic

Figma
Chose Figma
Figma is the only tool that was build from the ground up for enterprise level distributed teams. If I were a one man shop or even a small team, I would consider Sketch or other cheaper alternatives. For a large enterprise team, the only winner is Figma.
Best Alternatives
Affinity PublisherFigma
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 7.7 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Medium-sized Companies
Canva
Canva
Score 9.1 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Enterprises
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 7.7 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Affinity PublisherFigma
Likelihood to Recommend
9.0
(8 ratings)
9.0
(206 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
8.0
(1 ratings)
8.3
(39 ratings)
Availability
-
(0 ratings)
5.5
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
8.6
(2 ratings)
5.0
(17 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Professional Services
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Affinity PublisherFigma
Likelihood to Recommend
Serif Europe
If you are looking to get started using a publishing / creation application, Affinity Publisher is the one to go for. With a quick learning curve on all the basic functions, you'll be flying in no time. And then there is a whole heap of great features to get into as you become more comfortable with the software. The only down side is if clients are using Adobe programs, there are sometimes problems working with imported layers, but this is minor compared to the ease of use and features.
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Figma
I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
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Pros
Serif Europe
  • Supports just about any format you'll need for your project.
  • The variety of templates makes startign projects simple.
  • The program is just really powerful and fairly priced.
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Figma
  • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
  • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
  • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
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Cons
Serif Europe
  • Menu differences can be an impediment to new users from other softwares
  • Some functions are not in places I would expect
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Figma
  • It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
  • Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
  • Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
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Likelihood to Renew
Serif Europe
No answers on this topic
Figma
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
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Usability
Serif Europe
It offers a user-friendly interface and powerful design tools that make creating high-quality graphics and layouts straightforward. However, some features can feel complex, especially for new users, which may require a bit of a learning curve. The integration between desktop and iPad is excellent, but improving compatibility with other popular software could enhance collaboration and efficiency even further. Overall, it’s a robust tool that balances functionality and ease of use quite well.
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Figma
There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
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Reliability and Availability
Serif Europe
No answers on this topic
Figma
The only regret I have is, its not available when there is no internet
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Performance
Serif Europe
No answers on this topic
Figma
I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
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Support Rating
Serif Europe
Our team typically uses other online resources instead of contacting developers/manufacturers for support. That being said, there is a forum and a growing, vibrant community of users available to answer questions and "make the switch." A simple "whatever function we used to use in Adobe InDesign," followed by "Affinity," usually gets us on the right track to an answer. YouTube and their forums are our team's go-to sources for help.
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Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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In-Person Training
Serif Europe
No answers on this topic
Figma
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
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Online Training
Serif Europe
No answers on this topic
Figma
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
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Alternatives Considered
Serif Europe
Affinity Publisher is a more cost effective way to achieve the same goals as InDesign and Quark. I'm sure there are various differences that Affinity may lack, however we have yet to run into one that our business has needed, or even recognized. It has completely replaced any desktop publishing for our organization without issue.
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Figma
Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
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Scalability
Serif Europe
No answers on this topic
Figma
I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
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Return on Investment
Serif Europe
  • I wish we could push it out to all staff but we can't quite afford the cost.
  • Amount of features can be overwhelming for first time users and take more time.
  • This program will save time once employees figure it out.
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Figma
  • Allows us to get funding for further phases of the project (which is uncountable)
  • Well, it lets us show off when needed due to well suited UI-oriented character
  • Easily approachable by anyone (browser use)
  • User friendly interface
  • More advanced cooperation requires some of the users to have a license
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ScreenShots