What users are saying about
5 Ratings
9 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Rival IQ

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
Rival IQ
6.9
Backlink management
Agency Analytics
8.3
Rival IQ
7.0
SERP ranking tracking
Agency Analytics
9.7
Rival IQ
Page grader
Agency Analytics
7.0
Rival IQ
Competitive analysis
Agency Analytics
7.6
Rival IQ
8.0
Site audit / diagnostics
Agency Analytics
8.0
Rival IQ
Site recommendations
Agency Analytics
7.0
Rival IQ
6.0
Keyword analysis
Agency Analytics
Rival IQ
6.5

SEO Channels

Agency Analytics
8.5
Rival IQ
6.0
Local SEO
Agency Analytics
8.7
Rival IQ
Global SEO
Agency Analytics
8.3
Rival IQ
Social SEO
Agency Analytics
Rival IQ
6.0

SEO Platform & Account Management

Agency Analytics
10.0
Rival IQ
Integration with web analytics tools
Agency Analytics
10.0
Rival IQ

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
No photo available

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity
No photo available

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much better than all the competitors, and the visuals were a big improvement over the others, which we had already used.
No photo available

Return on Investment

  • Helped us monitor campaigns effectively
  • Helped reduce the need of long reports as we could get data anytime
  • Helped monitor campaign performance in order to optimise better for SEO
Gerry Dapergolas profile photo
  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Rival IQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Rival IQ Editions & Modules
Rival IQ
Additional Pricing Details