What users are saying about

Ahrefs

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Top Rated
95 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
26 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Bing Webmaster Tools

This is another option to Google or Moz and is still important to tracking stats and SEO. Without the integration that Microsoft has created for Bing Webmasters, there would be a soft spot in the market. I think that for users who are more suited to Microsoft, the UI of the backend will be comforting. For those of us with more design backgrounds, we will use it because we have to, not because we want to.
Jon Ackerman profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Bing Webmaster Tools
6.7
Keyword analysis
Ahrefs
9.2
Bing Webmaster Tools
7.3
Backlink management
Ahrefs
9.3
Bing Webmaster Tools
7.5
SERP ranking tracking
Ahrefs
8.7
Bing Webmaster Tools
5.7
Page grader
Ahrefs
8.0
Bing Webmaster Tools
7.1
Competitive analysis
Ahrefs
9.1
Bing Webmaster Tools
6.0
Site audit / diagnostics
Ahrefs
7.6
Bing Webmaster Tools
8.0
Site recommendations
Ahrefs
6.9
Bing Webmaster Tools
7.8
Task management
Ahrefs
5.0
Bing Webmaster Tools
4.0

SEO Channels

Ahrefs
7.6
Bing Webmaster Tools
6.1
Local SEO
Ahrefs
8.0
Bing Webmaster Tools
5.5
Social SEO
Ahrefs
6.1
Bing Webmaster Tools
5.1
Mobile SEO
Ahrefs
7.3
Bing Webmaster Tools
6.3
Global SEO
Ahrefs
8.9
Bing Webmaster Tools
7.5

SEO Platform & Account Management

Ahrefs
8.1
Bing Webmaster Tools
6.6
Multi-domain support
Ahrefs
8.8
Bing Webmaster Tools
6.7
Integration with web analytics tools
Ahrefs
7.4
Bing Webmaster Tools
6.6

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools
  • Best help and support among the major search engines
  • XML sitemap plugin is a great feature that doesn't appear in other webmaster tools
  • Ability to disavow links. Not available in google!
Eamonn Kelly profile photo

Cons

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth profile photo
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Jordan Harpst profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Joshua Titsworth profile photo
Use both platforms. Both platforms serve different purposes but should be used side by side
Eamonn Kelly profile photo

Return on Investment

  • Every time we've done a link audit we always get compliments on how comprehensive they are. This is entirely due to our use of Ahrefs.
  • We can provide more up to date reports on how outreach campaigns are doing by the frequency that Ahrefs updates their database.
  • Comparing linking site type has helped us sell clients on various tactics by showing them their competitions is in fact more engaged in other other areas of marketing they previously didn't think they were.
Joshua Titsworth profile photo
  • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
  • Having another search engine to do reporting on helps increase hours and client spend
  • some issues flagged in bing but not seen in google can be fixed once shown in BWT
Eamonn Kelly profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Bing Webmaster Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details