What users are saying about

Ahrefs

Top Rated
76 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

Bing Webmaster Tools

25 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Bing Webmaster Tools

If you have a website, and you ever add content to it, then you really need to be submitting to Bing via their webmaster tools. If you haven't done this yet, you'll find that after just about a month your search rankings will be higher, and you'll get more traffic. I can't think of a reason why you wouldn't want to use these tools for your website.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.4
Bing Webmaster Tools
6.7
Keyword analysis
Ahrefs
9.4
Bing Webmaster Tools
8.1
Backlink management
Ahrefs
9.5
Bing Webmaster Tools
7.4
SERP ranking tracking
Ahrefs
9.1
Bing Webmaster Tools
5.7
Page grader
Ahrefs
8.0
Bing Webmaster Tools
6.7
Competitive analysis
Ahrefs
9.2
Bing Webmaster Tools
5.9
Site audit / diagnostics
Ahrefs
8.7
Bing Webmaster Tools
7.9
Site recommendations
Ahrefs
7.7
Bing Webmaster Tools
7.7
Task management
Ahrefs
5.6
Bing Webmaster Tools
4.0

SEO Channels

Ahrefs
8.0
Bing Webmaster Tools
6.2
Local SEO
Ahrefs
8.2
Bing Webmaster Tools
5.8
Social SEO
Ahrefs
6.5
Bing Webmaster Tools
5.3
Mobile SEO
Ahrefs
8.3
Bing Webmaster Tools
6.4
Global SEO
Ahrefs
9.2
Bing Webmaster Tools
7.3

SEO Platform & Account Management

Ahrefs
8.6
Bing Webmaster Tools
6.1
Multi-domain support
Ahrefs
9.1
Bing Webmaster Tools
5.3
Integration with web analytics tools
Ahrefs
8.1
Bing Webmaster Tools
6.8

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • Site crawls, once initiated, don't take very long to complete
  • SEO analysis tells you which pages are not following best practices
  • Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
  • You can see the keywords people use to search for your site
No photo available

Cons

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth profile photo
  • The UI is simple but very boring. It's very Microsoft and not very elegant.
  • On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
  • Bing Businesses could be better integrated and takes you to another site to view that data.
Jon Ackerman profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well
Jordan Comstock profile photo
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
Jon Ackerman profile photo

Return on Investment

  • Positive: Helped me track total links for clients and show them that we were building more links, which helped them want to renew and gave us more revenue.
  • Positive: Same with keyword rankings. Helped prove agency value.
  • Negative. It was too expensive for the start up I worked for, based on the SEO progress we could make vs the cost of the software
Jordan Comstock profile photo
  • We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.
Jon Ackerman profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Bing Webmaster Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details