What users are saying about
Top Rated
328 Ratings
103 Ratings
Top Rated
328 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
103 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

  • Ahrefs ranks higher in 1 feature set: SEO Platform & Account Management
  • Google Trends ranks higher in 2 feature sets: SEO, SEO Channels

SEO

7.9

Ahrefs

79%
8.1

Google Trends

81%
Ahrefs ranks higher in 4/8 features

Keyword analysis

8.4
84%
62 Ratings
7.6
76%
30 Ratings

Backlink management

8.4
84%
63 Ratings
4.6
46%
7 Ratings

SERP ranking tracking

8.1
81%
61 Ratings
10.0
100%
12 Ratings

Page grader

7.3
73%
56 Ratings
10.0
100%
8 Ratings

Competitive analysis

8.3
83%
63 Ratings
9.0
90%
19 Ratings

Site audit / diagnostics

8.1
81%
58 Ratings
7.0
70%
7 Ratings

Site recommendations

8.2
82%
56 Ratings
10.0
100%
8 Ratings

Task management

6.7
67%
30 Ratings
6.2
62%
4 Ratings

SEO Channels

7.7

Ahrefs

77%
8.2

Google Trends

82%
Ahrefs ranks higher in 2/4 features

Local SEO

7.6
76%
47 Ratings
9.0
90%
19 Ratings

Social SEO

7.0
70%
44 Ratings
5.5
55%
13 Ratings

Mobile SEO

7.7
77%
43 Ratings
10.0
100%
14 Ratings

Global SEO

8.6
86%
51 Ratings
8.5
85%
22 Ratings

SEO Platform & Account Management

8.2

Ahrefs

82%
3.7

Google Trends

37%
Ahrefs ranks higher in 2/2 features

Multi-domain support

8.1
81%
51 Ratings
5.8
58%
4 Ratings

Integration with web analytics tools

8.4
84%
30 Ratings
1.6
16%
10 Ratings

Attribute Ratings

  • Ahrefs is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.6

Ahrefs

86%
70 Ratings
8.3

Google Trends

83%
32 Ratings

Likelihood to Renew

10.0

Ahrefs

100%
5 Ratings

Google Trends

N/A
0 Ratings

Usability

10.0

Ahrefs

100%
2 Ratings
8.0

Google Trends

80%
1 Rating

Support Rating

8.8

Ahrefs

88%
28 Ratings
6.4

Google Trends

64%
12 Ratings

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Read full review

Google

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Read full review

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Read full review

Google

  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Read full review

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Read full review

Google

  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Read full review

Pricing Details

Ahrefs

Starting Price

$99 per month

Editions & Modules

Ahrefs editions and modules pricing
EditionModules
Lite$99.001
Standard$179.002
Advanced$399.003
Agency$999.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Google Trends

Starting Price

Editions & Modules

Google Trends editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Ahrefs

    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review

    Google

    No answers on this topic

    Usability

    Ahrefs

    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review

    Google

    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Read full review

    Support Rating

    Ahrefs

    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Read full review

    Google

    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Read full review

    Alternatives Considered

    Ahrefs

    I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
    Read full review

    Google

    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
    Read full review

    Return on Investment

    Ahrefs

    • When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
    • Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
    • We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally
    Read full review

    Google

    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Read full review

    Screenshots

    Add comparison