What users are saying about

Ahrefs

Top Rated
76 Ratings

Google Trends

47 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

Google Trends

47 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs Site Explorer is extremely suitable for any kind of backlink or content analysis in which one wants to get a comprehensive overview of what a website's backlink profile looks like or what a website's top content is. I wouldn't necessarily recommend Ahrefs Site Explorer for keyword tracking because I think there are more efficient tools for that
No photo available

Google Trends

It is well suited if you are looking for- best keywords, latest/hottest trends, competitors' checks. It is not well suited if your site doesn’t have a high traffic rate, because then Google Trends estimates the visits of your website, which might not be accurate.
Raghu Nandhan profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Google Trends
5.9
Keyword analysis
Ahrefs
9.4
Google Trends
7.9
Backlink management
Ahrefs
9.5
Google Trends
5.0
SERP ranking tracking
Ahrefs
9.1
Google Trends
4.6
Page grader
Ahrefs
8.0
Google Trends
5.7
Competitive analysis
Ahrefs
9.2
Google Trends
6.7
Site audit / diagnostics
Ahrefs
8.7
Google Trends
6.0
Site recommendations
Ahrefs
7.7
Google Trends
6.5
Task management
Ahrefs
5.6
Google Trends
5.1

SEO Channels

Ahrefs
8.0
Google Trends
6.3
Local SEO
Ahrefs
8.2
Google Trends
6.5
Social SEO
Ahrefs
6.5
Google Trends
5.8
Mobile SEO
Ahrefs
8.3
Google Trends
5.9
Global SEO
Ahrefs
9.2
Google Trends
7.1

SEO Platform & Account Management

Ahrefs
8.6
Google Trends
6.4
Multi-domain support
Ahrefs
9.1
Google Trends
6.7
Integration with web analytics tools
Ahrefs
8.1
Google Trends
6.0

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
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  • Provides information on amount of times a keyword is searched
  • Useful for seeing the location of users searching the keyword
  • Allows the targeting of keywords based on trends for an industry
No photo available

Cons

  • UI is sometimes a little imposing and difficult to navigate
  • Many products and very little onboarding on how to use them
Tom Davies profile photo
  • I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
  • It would also be useful to be able to export this info to a graphic
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

It was difficult to investigate about the back links our website have.So, we decided to go with Ahrefs Site Explorer in order to identify the high quality and low quality back links.
Mike Wilsonn profile photo
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive or analysis options would increase its usefulness.
No photo available

Return on Investment

  • It has given us a powerful insight into how our competitors run their SEO and what works for them.
  • It has saved us countless hours of website analysis.
Tom Davies profile photo
  • Free tools means there is no ROI risk.
  • Limited usefulness as a standalone tool.
  • Ratio of time spent in tool to useful results is not great.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Trends

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details