What users are saying about

Ahrefs

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Top Rated
95 Ratings

Google Trends

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51 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101

Google Trends

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51 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
Joshua Titsworth profile photo

Google Trends

Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.
Greg Dungan profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Google Trends
5.9
Keyword analysis
Ahrefs
9.2
Google Trends
7.8
Backlink management
Ahrefs
9.3
Google Trends
4.9
SERP ranking tracking
Ahrefs
8.7
Google Trends
4.6
Page grader
Ahrefs
8.0
Google Trends
5.7
Competitive analysis
Ahrefs
9.1
Google Trends
6.7
Site audit / diagnostics
Ahrefs
7.6
Google Trends
6.1
Site recommendations
Ahrefs
6.9
Google Trends
6.5
Task management
Ahrefs
5.0
Google Trends
5.1

SEO Channels

Ahrefs
7.6
Google Trends
6.3
Local SEO
Ahrefs
8.0
Google Trends
6.2
Social SEO
Ahrefs
6.1
Google Trends
5.7
Mobile SEO
Ahrefs
7.3
Google Trends
5.9
Global SEO
Ahrefs
8.9
Google Trends
7.3

SEO Platform & Account Management

Ahrefs
8.1
Google Trends
6.4
Multi-domain support
Ahrefs
8.8
Google Trends
6.7
Integration with web analytics tools
Ahrefs
7.4
Google Trends
6.0

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Greg Dungan profile photo

Cons

  • I found it difficult to navigate which version of the data I'm looking at - exact URL, prefix, full domain w/ or w/o subdomains. I'd like this to be selected in the initial search rather than being automatically selected for you and then allowing you to change it (if you even realized it was an issue to begin with).
  • I'd love if there was a URL / domain ranking over time graph like there is for new / lost links. This way, it's not just a counting metric, but a metric on impact. I'd need to know that we lost 1 authoritative news media link more than I need to know that we lost 5-10 spammy scraper links from dark corners of the internet.
  • I'd love impactful alerts for link metrics as alluded to in the previous bullet. Meaning, I don't want to only find out we lost an important link when I see the rankings drop - I want to know about it when it happens for faster processing of the fix (if one exists).
Ari Roth profile photo
  • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
  • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
  • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
Greg Dungan profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs offers what each of these products have and more along with an easy to understand layout. If you had to choose one of the above due to pricing I would say go with SEMRush, however, if you don't have an issue with pricing then your best option will be Ahrefs
Sa El profile photo
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
Caleb Unruh profile photo

Return on Investment

  • My traffic has skyrocketed since I started using Ahrefs, my ROI is extremely high. It's hard to put a value to it because without this tool obtaining backlinks would be really hard.
Sa El profile photo
  • Google Trends is completely free to use, and I would say that it's very beneficial to use and have a positive impact on ROI
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Trends

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details