What users are saying about
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Top Rated
142 Ratings
73 Ratings

Ahrefs

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Top Rated
142 Ratings
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Score 9.1 out of 100
73 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee | TrustRadius Reviewer

Google Trends

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Brittney Collier | TrustRadius Reviewer

Feature Rating Comparison

SEO

Ahrefs
8.1
Google Trends
6.6
Keyword analysis
Ahrefs
8.4
Google Trends
8.6
Backlink management
Ahrefs
9.4
Google Trends
4.8
SERP ranking tracking
Ahrefs
7.9
Google Trends
6.0
Page grader
Ahrefs
7.9
Google Trends
3.9
Competitive analysis
Ahrefs
9.2
Google Trends
8.9
Site audit / diagnostics
Ahrefs
7.7
Google Trends
7.0
Site recommendations
Ahrefs
7.4
Google Trends
7.0
Task management
Ahrefs
6.6
Google Trends
6.6

SEO Channels

Ahrefs
8.0
Google Trends
7.1
Local SEO
Ahrefs
7.9
Google Trends
7.0
Social SEO
Ahrefs
7.5
Google Trends
6.6
Mobile SEO
Ahrefs
7.8
Google Trends
6.8
Global SEO
Ahrefs
8.8
Google Trends
7.9

SEO Platform & Account Management

Ahrefs
8.5
Google Trends
5.2
Multi-domain support
Ahrefs
8.7
Google Trends
5.9
Integration with web analytics tools
Ahrefs
8.2
Google Trends
4.5

Pros

Ahrefs

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth | TrustRadius Reviewer

Google Trends

  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Greg Dungan | TrustRadius Reviewer

Cons

Ahrefs

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
Anonymous | TrustRadius Reviewer

Google Trends

  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Caleb Unruh | TrustRadius Reviewer

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

Google Trends

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

Google Trends

Google Trends 8.0
Based on 1 answer
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Todd Dodge | TrustRadius Reviewer

Support Rating

Ahrefs

Ahrefs 8.8
Based on 14 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

Google Trends

Google Trends 5.8
Based on 6 answers
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Brian Chung | TrustRadius Reviewer

Alternatives Considered

Ahrefs

Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products making it easier for me to read and our clients to understand.
Lauren Ericksen | TrustRadius Reviewer

Google Trends

I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Ahrefs

  • We can help sales by providing them with info on potential sites' areas that need boosting.
  • We can help sales by providing them with info on competing sites and how they are beating our potential client, and how we can help them.
Anonymous | TrustRadius Reviewer

Google Trends

  • Google Trends has helped us to identify popular search terms related to our company that we might not have otherwise noticed.
  • Google Trends helps us to see a geographical breakdown of where these searches are occurring.
  • Google Trends is a nice supporting tool when assessing issues management.
Anonymous | TrustRadius Reviewer

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Google Trends

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Ahrefs
9.1
Google Trends
8.9

Likelihood to Renew

Ahrefs
10.0
Google Trends

Usability

Ahrefs
10.0
Google Trends
8.0

Support Rating

Ahrefs
8.8
Google Trends
5.8

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