Airship vs. Aurea Campaign Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.7 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Pricing
AirshipAurea Campaign Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AirshipAurea Campaign Manager
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirshipAurea Campaign Manager
Features
AirshipAurea Campaign Manager
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Airship
-
Ratings
Aurea Campaign Manager
5.0
1 Ratings
45% below category average
WYSIWYG email editor00 Ratings2.01 Ratings
Dynamic content00 Ratings5.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
Landing pages00 Ratings4.01 Ratings
A/B testing00 Ratings5.01 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings8.01 Ratings
List management00 Ratings4.01 Ratings
Triggered drip sequences00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Airship
-
Ratings
Aurea Campaign Manager
6.0
1 Ratings
24% below category average
Dashboards00 Ratings4.01 Ratings
Standard reports00 Ratings6.01 Ratings
Custom reports00 Ratings8.01 Ratings
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AirshipAurea Campaign Manager
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User Ratings
AirshipAurea Campaign Manager
Likelihood to Recommend
8.8
(18 ratings)
8.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
6.0
(1 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
9.0
(1 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AirshipAurea Campaign Manager
Likelihood to Recommend
Airship (formerly Urban Airship)
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
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Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Pros
Airship (formerly Urban Airship)
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
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Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Cons
Airship (formerly Urban Airship)
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
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Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Likelihood to Renew
Airship (formerly Urban Airship)
No answers on this topic
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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Aurea
Super easy to use.
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Reliability and Availability
Airship (formerly Urban Airship)
No answers on this topic
Aurea
No issue.
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Performance
Airship (formerly Urban Airship)
No answers on this topic
Aurea
Running larger segments can take some time.
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Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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Aurea
I found one really good tech support guru and stuck with him forever.
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Implementation Rating
Airship (formerly Urban Airship)
No answers on this topic
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Alternatives Considered
Airship (formerly Urban Airship)
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
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Aurea
They are much better
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Return on Investment
Airship (formerly Urban Airship)
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
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Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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ScreenShots

Airship Screenshots

Screenshot of Screenshot of Screenshot of

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.