Airship vs. OpenText Core Experience Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.7 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
OpenText Core Experience Insights
Score 6.8 out of 10
N/A
OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting, tracks customer events and adds analytics and visualization for better customer experiences. The vendor states that with Core Experience Insights, marketers can better manage the customer journey from engagement…N/A
Pricing
AirshipOpenText Core Experience Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AirshipOpenText Core Experience Insights
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirshipOpenText Core Experience Insights
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AirshipOpenText Core Experience Insights
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All AlternativesView all alternativesView all alternatives
User Ratings
AirshipOpenText Core Experience Insights
Likelihood to Recommend
8.8
(18 ratings)
6.6
(5 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirshipOpenText Core Experience Insights
Likelihood to Recommend
Airship (formerly Urban Airship)
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
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OpenText
OpenText Core Experience Insights is one of the best products to visualize data coming across your application landscape. The visualization tool is very powerful and well designed. Delivering an email campaign is also very easy as well as monitoring it.
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Pros
Airship (formerly Urban Airship)
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
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OpenText
  • Helps to determine our lead scoring
  • Captures analytics accurately from multiple channels
  • Helps us to visualize at what point leads will turn into sales
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Cons
Airship (formerly Urban Airship)
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
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OpenText
  • While doing a custom drilldown to show data by regions, results are displayed in clunky graphs with no good appeal.
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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OpenText
No answers on this topic
Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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OpenText
No answers on this topic
Alternatives Considered
Airship (formerly Urban Airship)
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
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OpenText
OpenText Core Experience Insights stacks up against other vendors by providing Enhanced opportunities and Policy compliance reports Skills feedback Defect reporting and TNI Agent performance reporting Overall compliance and governance Continuous improvement End-to-end account study Customer complaint analysis Upstream process feedback Business non-value add analysis Vital business insights Transformation opportunities
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Return on Investment
Airship (formerly Urban Airship)
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
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OpenText
  • No changes till now, as we do not have used it long enough
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ScreenShots

Airship Screenshots

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