Airtable vs. Creatio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.6 out of 10
N/A
Airtable is a web-based application builder that combines spreadsheet usability with relational database architecture. The platform enables users to construct custom operational applications, configure automated workflows, and design tailored interfaces without traditional software development.
$24
per month per user
Creatio
Score 9.3 out of 10
N/A
Creatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons. Creatio products can be purchased separately or as a unified CRM solution to…
$25
per month per user
Pricing
AirtableCreatio
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Growth
$25
per month per user
Enterprise
$55
per month per user
Unlimited
$85
per month per user
Offerings
Pricing Offerings
AirtableCreatio
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCreatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Creatio AI starts at $5,000 per year
More Pricing Information
Community Pulse
AirtableCreatio
Considered Both Products
Airtable
Chose Airtable
The only similar thing that I have used is Google Sheets, and Airtable is much better than this as it provides way more abilities and creation of automation.
Chose Airtable
Airtable is the best for structuring, automating and interacting with data, but only for internal use. For public-facing needs, other apps are required for their support of custom domains and styling.
Chose Airtable
Airtable is far more sophisticated than Sheets or Excel in terms of its functions. The interface is also much easier on the eyes. People are less familiar with it and there is a bit of a learning curve, but overall, Airtable empowers us to do more and to better understand our …
Chose Airtable
Airtable is more presentable and fluid both in terms of project management and scheduling :)
Chose Airtable
I think it's way more robust than google sheets.
Chose Airtable
Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful.

It's also a …
Chose Airtable
It is not comparable because we use it as a bridge those tools and our platform. So, in our use case, Airtable works more as a connector between the different tools we use and as a complement to eliminate repeated tasks trough automation. We are also exploring the possibility …
Chose Airtable
AirTable does a great job at Project Management. You can easily create tasks and set up reminders, including automated reminder emails, when deadlines draw near. You can group the tasks and can also group tasks in a variety of ways (not started, pending, completed or …
Chose Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
Chose Airtable
There's a saying that spreadsheets were never meant to be databases, and Airtable provides the missing piece for nontechnical users who need to hear that saying. It's more performant and provides more custom view options, for example, than Excel or Google Sheets.

Retool …
Chose Airtable
Salesforce Lightning Platform, Salesforce Marketing Cloud and Adobe Marketo Engage
Chose Airtable
Airtable is as powerful, if not more than these competitors. It has a simple interface like Asana or Trello but has robust data functions and tracking of Jira or ShotGrid (now called Flow). While I haven't found it as profoundly integrated as Jira, Airtable feels much more …
Chose Airtable
While a very capable tool, Smartsheet ultimately didn't provide the ease of use we required for our scenario. Monday was a great tool that felt very similar to Airtable, except its mobile app actually lead to some mismatched information and difficult use in time-sensitive …
Chose Airtable
Most comparable to Monday.com. Great, easy-to-use tool.
Chose Airtable
I have tried Trello, Monday.com, Meister Task, and even Google Sheets. They are all great and solid applications. Some even have really nice user interfaces. However, none of them have met my primary need of being able to view my current projects and associated deadlines at a …
Chose Airtable
Airtable is:
  • More customizable.
  • Simpler to use than Excel or Sheets—you don't need to write formulas
Chose Airtable
Airtable is a great collaboration tool, Its kanban boards facilitate me to add a texture to my projects. There is so much to talk
Chose Airtable
Airtable is so far the best project management tool I've used so far—it is way more visually appealing to the eye and offers the most customizations.
Chose Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
Chose Airtable
Asana is a great piece of software but it ultimately had too many features and offerings. Our main focus was having a 'smartsheet' that easily allowed for collaboration at a very affordable price. Airtable was the best fit for what we were looking for at the time. If we ever …
Chose Airtable
We have tried to use smart-sheet before but it is nowhere as good as Airtable. The user interface with Airtable is much better and it also has much more functionality.
Creatio
Chose Creatio
Salesforce CMS, ClientTrack by Eccovia, CaseWorthy and Penelope
Chose Creatio
Creatio was both more affordable and easier to customize than Salesforce, if slightly less robust, and represented an easy decision when we made the switch.
Chose Creatio
We previously used Salesforce as our CRM. While it has great functionality, we found it to be cost prohibitive to always require consultants to configure and update as our business needs or processes changed. No other platform reviewed ticked as many boxes as we needed in its …
Chose Creatio
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have …
Chose Creatio
Although we haven't totally removed Oracle CX Sales, it's less effective due to its outdated sales marketing capabilities unlike Creatio, which offers robust tools at a lower cost.
Chose Creatio
Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
Chose Creatio
We selected Creatio because it's the most optimal system for our current business requirements and their further scale [development]. Also, we valued the support of the vendor and the big community of implement teams.
Chose Creatio
One-stop-shop for your sales and service needs
Chose Creatio
[Creatio is] more flexible and much more economical.
Chose Creatio
Creatio provides powerful features at an affordable cost. It is easy to customize and set up. The user interface is intuitive. It is possible to set up business rules with an easy interface without writing code. The basic setup can be performed by a business user, without …
Chose Creatio
I had used this as an intern, didn't work much on it.
Chose Creatio
Creatio is much faster and more configurable than Salesforce. The first thing that I noticed when migrating from Salesforce to Creatio was how few clicks it took to record activity or create a new task. Similarly, the page loading speed is so much faster which saves me hours …
Chose Creatio
We selected Creatio to replace Hubspot because it was a better fit for our objectives.
Chose Creatio
For this customer, I've been choosing among AmoCRM, Insightly, Bitrix24, Zoho Bigin (and CRM) and many others. The choice of Creatio was predicted mostly by the fact, that the company was using Terrasoft CRM previously. So it was a safe decision and choice to have the same …
Chose Creatio
The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Chose Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far …
Chose Creatio
Creatio stood out from other vendors in terms of both the system’s usability and robustness. We were impressed by the flexibility of customization that the system provides. On top of that, Creatio’s technical support is always very quick to respond and helpful.
Features
AirtableCreatio
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
Ratings
1% above category average
Creatio
-
Ratings
Task Management8.90 Ratings00 Ratings
Resource Management8.00 Ratings00 Ratings
Gantt Charts8.40 Ratings00 Ratings
Scheduling7.40 Ratings00 Ratings
Workflow Automation8.00 Ratings00 Ratings
Team Collaboration7.90 Ratings00 Ratings
Support for Agile Methodology8.30 Ratings00 Ratings
Support for Waterfall Methodology8.50 Ratings00 Ratings
Document Management7.50 Ratings00 Ratings
Email integration7.10 Ratings00 Ratings
Mobile Access5.90 Ratings00 Ratings
Timesheet Tracking7.80 Ratings00 Ratings
Change request and Case Management8.20 Ratings00 Ratings
Budget and Expense Management7.10 Ratings00 Ratings
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Airtable
-
Ratings
Creatio
8.5
Ratings
3% below category average
Platform Security00 Ratings8.00 Ratings
Platform User Management00 Ratings9.00 Ratings
Reusability00 Ratings9.00 Ratings
Platform Scalability00 Ratings8.00 Ratings
Best Alternatives
AirtableCreatio
Small Businesses
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Score 8.9 out of 10
Stackby
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Score 8.9 out of 10
Medium-sized Companies
InEight
InEight
Score 8.2 out of 10
Quixy
Quixy
Score 9.9 out of 10
Enterprises
InEight
InEight
Score 8.2 out of 10
AppSheet
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Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableCreatio
Likelihood to Recommend
8.6
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
9.9
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
Availability
10.0
(0 ratings)
9.1
(0 ratings)
Performance
9.0
(0 ratings)
7.3
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
8.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
8.2
(0 ratings)
Implementation Rating
9.0
(0 ratings)
9.6
(0 ratings)
Configurability
10.0
(0 ratings)
9.1
(0 ratings)
Ease of integration
8.0
(0 ratings)
9.1
(0 ratings)
Product Scalability
9.0
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
9.1
(0 ratings)
User Testimonials
AirtableCreatio
Likelihood to Recommend
Airtable is well suited for cross-functional teams who all have an interest in data site - it's democratizing who owns data. Especially if there will be a need to add input on a cell-level basis view comment functionality with the expectation of @mentioned parties respond. Airtable is less suited for teams who need to run functions, jobs, and macros across a data set; they're best suited for Excel.
Read full review
Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
Read full review
Pros
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
Read full review
Cons
  • Airtable does not integrate with collaboration services with which it is possible to review live changes within each spreadsheet (in the case of keeping them closed).
  • Does not automate analysis traffic.
  • It does not include any section where it is possible to communicate with the other editors.
Read full review
  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
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Likelihood to Renew
We love Airtable for how we use it and we know there are probably tons of other ways we can implement it for other departments. We just haven't gotten there yet (due to bandwith) Customer Support is also super helpful and overall ease of use is fantastic
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We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
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Usability
Airtable is a simple and intuitive tool. However, when you first set it up, you need someone who is curious and able to design a system that works for your organisation's use case. This takes some time, but it can be intuitive once it's set up.
Read full review
It's very user friendly, at least to me ;-) No downtime, quick with updates, lot's op possibilities and options to explore and work with. I also realy like to use the Creatio Academy, it's a bit much but in this case less is more is the opposite: the more the better
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Reliability and Availability
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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Performance
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
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Support Rating
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Creatio support is generally very responsive and often responds much faster than the expected SLAs. We have very rarely had "blocking" problems when creating new applications or features, and in all cases, Creatio has been able to help us or direct us to a solution. Overall, we are very satisfied with their support.
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In-Person Training
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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No answers on this topic
Online Training
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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Implementation Rating
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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Alternatives Considered
Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful. It's also a great cloud-based storage place for marketing materials, as it goes beyond simple storage - you can group together, make notes, connect, and comment on assets.
Read full review
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have Olga, who is amazing and really understands what we are trying to achieve.
Read full review
Scalability
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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I can see the promise of how it can be customized to other aspects of our business.
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Return on Investment
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
Read full review
  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
Read full review
ScreenShots

Airtable Screenshots

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Creatio Screenshots

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