Akamai mPulse vs. BrightEdge

In general, if you manage a website, you must have a real user monitoring tool. mPulse is one of the leaders in the market, so if you use this product, you can count on the reliability of the product itself. Personally, I think that if you need to collect technical KPIs, mPulse is a good choice. If on top of technical metrics, you want to collect also business KPIs, potentially there are other products doing this better.

Incentivized

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

Incentivized

• Real time data: you can know in real time how your website is performing.
• "What if" functionality to choose, from a business point of view, the right web pages to improve
• Understanding what are the slow pages and seeing the impact on the global performance from a technical and a business point of view.
• Waterfall functionality - possibility to go in details to a specific session.

Incentivized

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• The creation of a specific dashboard is not easy. You can leverage the available dashboards but if you need something else is not so easy to achieve.
• Old UI - the look and feel of the product should be improved. It seems very old.

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

Generally speaking, both products allow you to not be blind on your website. Easily, you can see how your website is performing. At the moment, Blue Triangle is better than Akamai for the business part (there are more business metrics collected and many more available dashboards for consuming this kind of data). Moreover, the look and feel and the usability of the Blue Triangle portal is better than Akamai one.

Incentivized

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

• Choose the right pages to optimize.

Incentivized

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

Incentivized