Alteryx Platform vs. IBM Cognos Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alteryx Platform
Score 9.1 out of 10
N/A
The Alteryx AI Platform gives organization automated data preparation, AI-powered analytics, and machine learning with embedded governance and security. Its self-service functionality, with self-service data prep, machine learning, and AI-generated insights, gives enterprise teams with a simplified user experience allowing everyone to create analytic solutions that improve productivity, efficiency, and the bottom line. Alteryx Designer can be used to automate every analytics step…
$14,850
per year 3 users (minimum), cloud edition
IBM Cognos Analytics
Score 7.7 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Pricing
Alteryx PlatformIBM Cognos Analytics
Editions & Modules
Designer Desktop
starting at $5,195
per year per user
Designer Cloud Professional Edition
Starting at $4,950
per year per user (minimum of 3 users)
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Offerings
Pricing Offerings
Alteryx PlatformIBM Cognos Analytics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Alteryx PlatformIBM Cognos Analytics
Considered Both Products
Alteryx Platform
Chose Alteryx Platform
  • Alteryx is your own pocket BI tool, that means it's easy to implement and easy to learn
  • You can avoid several trips to your IT department if you start using Alteryx
  • Alteryx is a time-tested application and has a big community of users to support your queries
Chose Alteryx Platform
Other comparable tools to Alteryx would be SAS, R, Python and Microsoft Azure Data Science Virtual Machines.
Chose Alteryx Platform
We did not do any comparison of Alteryx with other tools, but before Alteryx we used Sandbox tables in our databases. It caused a lot of issues in terms of data consistency, workflow automation, and patient data privacy and security. Using Alteryx resolved a lot of the issues.
IBM Cognos Analytics

No answer on this topic

Features
Alteryx PlatformIBM Cognos Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
7.5
129 Ratings
9% below category average
Pixel Perfect reports00 Ratings7.4119 Ratings
Customizable dashboards00 Ratings7.7125 Ratings
Report Formatting Templates00 Ratings7.4121 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
7.5
129 Ratings
7% below category average
Drill-down analysis00 Ratings7.0126 Ratings
Formatting capabilities00 Ratings7.6128 Ratings
Integration with R or other statistical packages00 Ratings7.491 Ratings
Report sharing and collaboration00 Ratings8.1122 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
8.1
127 Ratings
2% below category average
Publish to Web00 Ratings8.327 Ratings
Publish to PDF00 Ratings7.6121 Ratings
Report Versioning00 Ratings8.626 Ratings
Report Delivery Scheduling00 Ratings8.1123 Ratings
Delivery to Remote Servers00 Ratings8.112 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
7.0
116 Ratings
13% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.5111 Ratings
Location Analytics / Geographic Visualization00 Ratings7.5106 Ratings
Predictive Analytics00 Ratings6.5102 Ratings
Pattern Recognition and Data Mining00 Ratings6.339 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
7.4
121 Ratings
14% below category average
Multi-User Support (named login)00 Ratings7.3118 Ratings
Role-Based Security Model00 Ratings7.3117 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings6.6116 Ratings
Report-Level Access Control00 Ratings7.846 Ratings
Single Sign-On (SSO)00 Ratings8.1100 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
6.5
101 Ratings
18% below category average
Responsive Design for Web Access00 Ratings6.895 Ratings
Mobile Application00 Ratings6.785 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.991 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Alteryx Platform
-
Ratings
IBM Cognos Analytics
7.5
81 Ratings
3% below category average
REST API00 Ratings7.278 Ratings
Javascript API00 Ratings7.575 Ratings
iFrames00 Ratings8.39 Ratings
Java API00 Ratings6.911 Ratings
Themeable User Interface (UI)00 Ratings7.110 Ratings
Customizable Platform (Open Source)00 Ratings7.87 Ratings
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User Ratings
Alteryx PlatformIBM Cognos Analytics
Likelihood to Recommend
9.0
(138 ratings)
7.5
(146 ratings)
Likelihood to Renew
8.8
(19 ratings)
8.2
(30 ratings)
Usability
9.2
(53 ratings)
7.3
(9 ratings)
Availability
7.3
(4 ratings)
8.6
(4 ratings)
Performance
8.8
(45 ratings)
9.0
(5 ratings)
Support Rating
9.2
(52 ratings)
1.0
(9 ratings)
In-Person Training
7.0
(1 ratings)
8.7
(4 ratings)
Online Training
8.6
(2 ratings)
8.0
(4 ratings)
Implementation Rating
8.0
(5 ratings)
7.0
(7 ratings)
Configurability
7.3
(2 ratings)
7.0
(3 ratings)
Ease of integration
8.2
(3 ratings)
5.7
(5 ratings)
Product Scalability
7.3
(3 ratings)
2.8
(4 ratings)
Vendor post-sale
8.2
(2 ratings)
7.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
7.0
(1 ratings)
User Testimonials
Alteryx PlatformIBM Cognos Analytics
Likelihood to Recommend
Alteryx
I would 100% recommend Alteryx to a friend, for me its friendly interface is the best, it has all the tools I need without the headache that programming is. It can be used for simple or complex analysis, so honestly, I don’t see a scenario where it wouldn’t suit. I’ve used Alteryx to make simple things I could do in Excel, for example, but it was less complex and faster to do in Alteryx, so why not? Its a very versatile tool.
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IBM
IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation
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Pros
Alteryx
  • Pulling data from multiple disparate data sources.
  • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
  • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
Read full review
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Cons
Alteryx
  • Steeper Learning Curve: Alteryx can have a steep learning curve for users who are new to the platform or have limited experience with data analytics. Enhancements to the user interface and user onboarding resources could help make the learning process more intuitive and accessible to a wider range of users.
  • Enhanced Data Visualization Capabilities: Alteryx offers basic data visualization capabilities, but there is room for improvement in terms of advanced visualizations and interactive dashboarding features. Adding more sophisticated chart types, interactive widgets, and customization options would enhance the data visualization capabilities within the platform.
  • Improved Error Handling and Debugging: Alteryx provides error handling mechanisms, but enhancing the error reporting and debugging capabilities would be beneficial. Improved error messages, better visibility into data flow, and debugging tools could help users troubleshoot and resolve issues more efficiently.
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IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
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Likelihood to Renew
Alteryx
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
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IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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Usability
Alteryx
I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
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IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Reliability and Availability
Alteryx
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
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IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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Performance
Alteryx
I already gave the example of journal entries created in less than a second. What else can I tell you about.... I can tell you those 2 journal entries have historically had to be split into separate accounting systems so the outputs had to be very different (D365 vs Intacct) such that they are exactly ready for uploading. I can tell you I used to have some tire and battery queries hitting a line item detail table and they took hours to run UNTIL I asked IT for a view in SQL and now they're ready in about 5 minutes total. I guess I'd say if anything does take a long time - do some research with others and figure out what would speed them up
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IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Support Rating
Alteryx
Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
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IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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In-Person Training
Alteryx
1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
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IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Online Training
Alteryx
Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
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IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Implementation Rating
Alteryx
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
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IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Alternatives Considered
Alteryx
Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
Read full review
IBM
My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very attractive and useful for representation.
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Scalability
Alteryx
Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
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IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Return on Investment
Alteryx
  • Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
  • Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
  • Product development - allowed my firm to create products that we have been able to market and sell to clients.
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IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
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ScreenShots

Alteryx Platform Screenshots

Screenshot of Alteryx APA - Automating asset inputsScreenshot of Alteryx APA - Automating outcomesScreenshot of Alteryx APA - Data enrichment and insightsScreenshot of Alteryx APA - Data quality and preparationScreenshot of Alteryx APA - Data science and decisions

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.