Amazon CloudWatch vs. Google Analytics

For out business we find that AWS Cloudwatch is good at providing real-time metrics for monitoring and analysing the performance and usage of our platform by customers. It is possible to create custom metrics from log events, such people adding items to a basket, checking out or abandoning their orders.

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Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

• It provides lot many out of the box dashboard to observe the health and usage of your cloud deployments. Few examples are CPU usage, Disk read/write, Network in/out etc.
• It is possible to stream CloudWatch log data to Amazon Elasticsearch to process them almost real time.
• If you have setup your code pipeline and wants to see the status, CloudWatch really helps. It can trigger lambda function when certain cloudWatch event happens and lambda can store the data to S3 or Athena which Quicksight can represent.

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• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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• Memory metrics on EC2 are not available on CloudWatch. Depending on workloads if we need visibility on memory metrics we use Solarwinds Orion with the agent installed. For scalable workloads, this involves customization of images being used.
• Visualization out of the box. But this can easily be addressed with other solutions such as Grafana.
• By design, this is only used for AWS workloads so depending on your environment cannot be used as an all in one solution for your monitoring.

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• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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It's excellent at collecting logs. It's easy to set up. The viewing & querying part could be much better, though. The query syntax takes some time to get used to, & the examples are not helpful. Also, while being great, Log Insights requires manual picking of log streams to query across every time.

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Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

Support is effective, and we were able to get any problems that we couldn't get solved through community discussion forums solved for us by the AWS support team. For example, we were assisted in one instance where we were not sure about the best metrics to use in order to optimize an auto-scaling group on EC2. The support team was able to look at our metrics and give a useful recommendation on which metrics to use.

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The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Grafana is definitely a lot better and flexible in comparison with Amazon CloudWatch for visualisation, as it offers much more options and is versatile. VictoriaMetrics and Prometheus are time-series databases which can do almost everything cloudwatch can do in a better and cheaper way. Integrating Grafana with them will make it more capable Elasticsearch for log retention and querying will surpass cloudwatch log monitoring in both performance and speed

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I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

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Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• Positive for alarms and alert notifications once configured/customized.
• Has upfront learning curve, and cost can increase as does the alarm activity and monitoring details you may require.
• Cost-effective for any size organization keeping with AWS and utilizing its native tools is a savings in long-term ROI.

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• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

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