Amplitude Analytics vs. Chartbeat

Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.

Incentivized

The main point of benefit is the realtime data. This is vital to our team as we are publishing a lot of content per day, so we have a busy homepage to manage and it's important to know which content is performing well. We also like to get an understanding as quickly as possible - which Chartbeat offers - of where traffic is coming from. Often we will see an example where a page is getting high traffic from Google, for example, and we know that might not need to be placed so prominently on the homepage because the traffic is arriving to us externally anyway. Without that depth of understanding what is performing best and why - updated immediately, unlike in Google Analytics now - our homepage would not be as well optimised for users coming to us direct

Incentivized

• Feature analytics - measuring frequency of usage
• Time taken by users to convert in funnels
• Actions that drive certain user behaviors in funnels via correlation
• Actions that lead to user drop off in funnels via correlation
• Comparing behavior of two custom user cohorts

Incentivized

• Provides easy at-a-glance look at what people are reading right now
• Heads-up Display allows you to make sure the homepage is showing the content people want to read
• Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

• Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
• More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
• Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

Incentivized

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

I am able to "set it and forget it," keeping it up on my monitor for either constant checking or just keeping an eye on the numbers during the day. I'm also able to keep track of what times are perfect to post a story and which stories rack up the most traffic.

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.

Incentivized

It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.

Incentivized

Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is the key to using a software daily (which is absolutely the point in the content world).

Incentivized

• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

Incentivized

• It has helped us save time in report generation and performance analysis.
• By helping us evaluate our contributors, we're able to get our money's worth.
• Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.

Incentivized