What users are saying about

Hotjar

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115 Ratings
16 Ratings
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Score 8.6 out of 101

Hotjar

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
115 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Amplitude Analytics

If you are working with a tool where tracking actions taken by users in that tool is very important. In tools with very few users and not a ton of custom editing, this may not be necessary
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Hotjar

For what you pay ($29 in our case) this is an amazing tool and I've seen huge and very small companies use it, so seems like scalability is not an issue at all. If you want to learn more about usability or intent from your customers, this is for you. If you think this will give you all the answers you need.... forget it. This is quantitative research but needs to be heavily paired with qualitative research if you want to understand where the main issues arise. This can get you to understand the easy first 70% of the problem (which is a lot.) The other 30% requires the same effort but more specific tools and more qualitative research.
Santiago Valdés profile photo

Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
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  • User recordings are the most useful feature of Hotjar - they separate the tool from competitors by allowing an anecdotal, real-life view of users working their way through your website funnel.
  • The ability to deploy polls and surveys is a great feature to level up information gathering. Simple questions around intent/goals, objections or demographics can add color to your understanding of visitors and flesh out personas.
  • A core component of Hotjar is heatmaps. The fact that these heatmaps are segmented by device and offer click, mouse movement AND scroll tracking are crucial to understanding user interaction on web pages in aggregate. This is especially valuable on landing pages.
J.P. VanderLinden profile photo

Cons

  • No capabilities to group numbers.
  • Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
  • Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
Gwen Rivet profile photo
  • While the data is really interesting, the amount of data can get huge over time. If you don't prepare this you'll be stuck with a big load of heatmaps and videos that all look a little bit different.
  • It's quite hard to organize the aquired data. There is no easy way to leave notes or integration with organisational applications.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
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Usability

No score
No answers yet
No answers on this topic
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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Hotjar offers a range of tools rather than focus on one functionality. Combining information from heatmaps, website recordings and user questionaries can provide a full picture of user behavior and user motivations that further help to improve the UX and UI. Hotjar was chosen because of the easy interface and usability. Together with an A/B testing tool, it is enough to drive CRO and support marketing and product decision.
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Return on Investment

  • Better productivity
  • A better understanding of our users
  • Informing and influencing our marketing decisions
Gwen Rivet profile photo
  • Hotjar helps to identify issues that can't be picked up by data analyses.
  • Hotjar supports our CRO department therefore has a positive impact on CvR.
  • Hotjar is the cheapest way to learn more about users and it's much cheaper than running, for example, focus groups.
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Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Amplitude Analytics Editions & Modules
Amplitude Analytics
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details