Amplitude Analytics vs. VisitorTrack

Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.

Incentivized

VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.

• Feature analytics - measuring frequency of usage
• Time taken by users to convert in funnels
• Actions that drive certain user behaviors in funnels via correlation
• Actions that lead to user drop off in funnels via correlation
• Comparing behavior of two custom user cohorts

Incentivized

• Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
• Built-in contact searches for company to generate a specific marketing list

Incentivized

• Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
• The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors

Incentivized

• As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
• It would be great to see some more 'how to' video's in the help section.

Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"

Incentivized

It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names

Incentivized

Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips

Incentivized

No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.

Incentivized

Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe

Incentivized

Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.

Incentivized

My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday

Incentivized

Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.

VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.

It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy

Incentivized

Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive

Incentivized

• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

Incentivized

• Ability to identify some key search terms used and make sure they have a presence on our web site
• Ability to see when new prospects visit our site so we can time follow ups accordingly
• Ability to set triggers on high value prospects which helps save time (I am a one man team)