Amplitude Analytics vs. VisitorTrack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.2 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$59
per month
VisitorTrack
Score 10.0 out of 10
N/A
VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…
$199
per month
Pricing
Amplitude AnalyticsVisitorTrack
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
VisitorTrack
$199.00
per month
Offerings
Pricing Offerings
Amplitude AnalyticsVisitorTrack
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVisitorTrack plans start at $199
More Pricing Information
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Amplitude AnalyticsVisitorTrack
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User Ratings
Amplitude AnalyticsVisitorTrack
Likelihood to Recommend
8.3
(28 ratings)
10.0
(7 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
8.8
(5 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Amplitude AnalyticsVisitorTrack
Likelihood to Recommend
Amplitude
Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
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netFactor
VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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netFactor
  • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
  • Built-in contact searches for company to generate a specific marketing list
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Cons
Amplitude
  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
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netFactor
  • As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
  • It would be great to see some more 'how to' video's in the help section.
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Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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netFactor
VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
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Alternatives Considered
Amplitude
It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
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netFactor
VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
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Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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netFactor
  • Ability to identify some key search terms used and make sure they have a presence on our web site
  • Ability to see when new prospects visit our site so we can time follow ups accordingly
  • Ability to set triggers on high value prospects which helps save time (I am a one man team)
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ScreenShots

VisitorTrack Screenshots

Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target