VisitorTrack, teamed up with Bombora, is unbeatable.
February 11, 2020

VisitorTrack, teamed up with Bombora, is unbeatable.

Scott Shuppert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

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Overall Satisfaction with VisitorTrack

In simple terms, VisitorTrack shows us who comes to our website, when, where, what they looked at, and much more. This allows us to better market to the people who are important to be marketing to. VisitorTrack is a very refined and effective marketing tool. This offers so much more than Google Analytics. Teamed up with Bombara, it makes this a very effective fit.

I can see why firms buy Bombara by itself--what an interesting product. But to get that timed-up with a good commercial list company for demographics makes a great and effective platform. Bombora or a good list provider alone is more expensive than VisitorTrack via NetFactor.

If you are considering Snitcher, Leedy, Justino, or even the big $$$ versions of website visitor intelligence, save your money. We evaluated $25/month solutions and $ 7,000/month solutions. VisitorTrack is better and more comprehensive than any of them. We even added to our version and added more marketing downloadable contacts. I have no interest in changing.
  • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
  • Built-in contact searches for company to generate a specific marketing list
  • As a function of who they buy the company contact data from, you commit to buying X number of downloads per month. Don't use them all? Too bad, you lose them--no rollover. Need a few more this month? Sorry, no.
  • Of course, I wish it was half the cost.
  • In our case, we make our money back every month and more.
  • But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.
I still hate Linkedin's requirement of ONLY being able to send/receive via LinkedIn. No, I want a real email address. Leedfeeder is a toy. Visualvisitor shows who is on your site, but you have to track down the emails, and it doesn't tell you how important that lead is. It is 1/3 as effective as VisitorTrack. DNB is OK, if you are only looking for company look-up info. Voogy is OK, if you ONLY want to know who stopped by your site--heck, I can do that for free with Google Analytics.
Canddi - Ok if you are in the UK, but only 2/3 of NetFactor - no Bombora.
I can call or email Larry at NetFactor and talk to him directly and get a very quick reply.

Software-wise, we don't ever have any real issues with VisitorTrack. As stated before, we only use support for what-if questions.

Do you think VisitorTrack delivers good value for the price?

Yes

Are you happy with VisitorTrack's feature set?

Yes

Did VisitorTrack live up to sales and marketing promises?

Yes

Did implementation of VisitorTrack go as expected?

Yes

Would you buy VisitorTrack again?

Yes

Too expensive for the mom-and-pop shops. We spend $350 per month, but you get what you pay for. Nobody is such a clean combination of Bombora and a list management company as VisitorTrack. Even the $7k/month companies don't do anything more than VisitorTrack. Because NetFactor is the ONLY vendor of this type to include Bombora, I now know that not only did a company stop by our site, and looked at A, B, C, but it also shows me how and where users are looking for my product or services from other competitors. How Bombora does that is beyond me, but it is slick.

I have to say, Larry in VisitorTrack support has been great. The only time we contact him is to play what-if games--almost never for software issues. I have to hand it to VisitorTrack, they have written a clean and easy-to-use interface.