Annex Cloud Loyalty Experience Platform vs. GrowSurf vs. Talon.One

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

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For where our company is at, GrowSurf fit nicely into what we needed and wanted to spend. It allows us to have enough campaigns (currently) to support the needs of our company. Managing the system for payout has not been as easy as anticipated.

I see Talon.One as best suited for small or medium sized businesses - less than 50k customers. The reason being, I do not see the scalability of the tool; it is the classic what-you-see-is-what-you-get. On the positive, because you get all of it out of the box, it makes it very simple to have one or two people dedicated to administration and development. Additionally, Talon.One won't be contacting you for more money just to use a feature

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• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

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• Partner and referral incentives are done well.
• Tracking of all acquisition channels in the business.
• Easy to set up and implement, very easy to use.

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• The interface is great. Very clean and easy to use.
• Their support team is top notch!
• The speed at which you can test a code after creation is unrivaled.

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• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

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• A team dashboard will be a great feature to have with more levels of access.
• Filter and parameters can be added into dashboard.
• Template UI customization can be enhanced.

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Independently Invited by TrustRadius

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• Learning the vocabulary of the tool was the most challenging for me.
• There are some things that take too many clicks, like user administration.
• It isn't obvious where the help tools are located, especially when struggling with the code logic.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.

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For clarity, I am only comparing the discount code feature from Salesforce vs. the entire platform. In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything! TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days

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• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

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• Needs better customization and user friendly look/feel
• Helped us grow and give customers a way to make money on spreading the word.

• TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
• The detailed logging features helped us drill down to the exact step in the process that was failing.
• The reporting features helped us track customer usage and engagement across all of our markets.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info