Antavo Enterprise Loyalty Cloud vs. Epsilon PeopleCloud

One specific scenario where Antavo proved to be well-suited was the activation of a challenge where customers earned bonus loyalty points if they used a specific gift card for a purchase on the website. This feature was implemented smoothly and effectively boosted customer engagement. On the other hand, a scenario where Antavo fell short was during an export of the entire customer database (2.5 million users), aggregated by levels (4 levels) with details of points that had expired over the course of the year. The extraction process for these data, even after months, was never completed.

Incentivized

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Incentivized

• The technology that makes sense our innovative loyalty program.
• -The company's constant evolution improving their features and releasing new ones.
• -Great customer support.

• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

Incentivized

• Workflow function difficult to use
• More B2B functionality
• Dashboards

Incentivized

• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

Incentivized

Overall usability is very satisfying and it is a good systematic user experience, all the systems having some issues so it is also having issues in the system. But it makes some of our campaigns easily manageable and you can get the best return on investment on our campaigns. It is also very easy to manage too.

Incentivized

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.

Incentivized

• Loyalty members’ AOV in 2023 was more than twice than AOV of not loyalty members
• Antavo has positively impacted our overall business objectives by enhancing customer retention over years.
• Antavo made possible increasing engagement through loyalty challenges and rewards.

Incentivized

• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

Incentivized