Antavo AI Loyalty Cloud vs. Wildfire Interactive (Discontinued)

One specific scenario where Antavo proved to be well-suited was the activation of a challenge where customers earned bonus loyalty points if they used a specific gift card for a purchase on the website. This feature was implemented smoothly and effectively boosted customer engagement. On the other hand, a scenario where Antavo fell short was during an export of the entire customer database (2.5 million users), aggregated by levels (4 levels) with details of points that had expired over the course of the year. The extraction process for these data, even after months, was never completed.

Incentivized

The transition to Google has been painful - key contacts are no longer available.

• Customer Service
• Agile
• API connections

Incentivized

• Content scheduling on FB, TW, and PIN
• Social media management
• Basic analytics of post engagmemt

Incentivized

• Can't access through mobile devices.
• Sometimes uploading files doesn't work.
• Regional languages are not supported in app.

Incentivized

• The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
• In its self-service mode, the product lacks some essential features like mandatory likes and white label.
• Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

First loyalty platform for me personally and has been easy and great to pick up. The training academy is excellent and the customer service has been great

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

The integration between Antavo and Bloomreach is out of the box.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

• Increased engagement with existing loyalty users
• Brought new users
• Increased ROI

• Our TOS and engagement with our fans increased when implementing this.
• Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.