Apify vs. Moz Pro

Apify is great when I need to collect data from public websites and get the export in a structured format, such as product catalogs, contacts, and location details, and if that data must be exported on a regular basis, the same actor can be reused again and again. However, when I need just a one-off task or information, Apify is less useful, as writing a script directly is much faster and cheaper. The platform is also less useful, when the website or provider where I need data in a structure format, has already some sort of an API or MCP connection available, then it makes sense just using the API I need, rather then a web scraper.

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).

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• They feature a massive actor library, so you don't have to build everything from scratch or maintain it.
• Scheduling + web hooks makes automating data collection super easy.
• Easy to scale from small tests to much bigger scraping jobs and fairly cheap to scale.

• It finds relevant keywords and lets you know your chance of ranking with them.
• It helps you find content that needs work to rank better.
• It helps you improve any technical issues with your web pages.
• It helps you audit your current site for any technical issues.
• It helps you keep track of your most important keywords.

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• I think monetization part needs some improvement. Sometimes it stops working.
• Second issue is that when you run actor locally on your device using Apify run command, it runs fine and does not show errors. However, when you run on Apify platform, it starts showing error that this python based library is not supported etc. I think, error logging needs to be improved.
• Issue support is very slow. If you create an issue it takes a lot of time that somebody reply.
• Automated testing also needs to be improved. Testers run simple tests and if extra keys are used or something else, test is failed.

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• Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
• I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
• There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.

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It's the best because you can just load in a limited amount of money and limit your financial exposure to using a tool like this. so renewing isn't a big consideration... i know that i'm going to need the tool in the future and i'll load it with money accordingly when im ready.

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

Extremely easy when connected via MCP with Claude Co-Work. I do not really understand the Apify website itself. It's a bit confusing, but when I use Claude as an operator and translator, it is absolutely a game-changer. Whenever I have an issue, I ask Claude to connect to Apify and ask what the best way for me to do things is. Should I use the Google Maps scraper in this area or this area? Which one has the highest chance of giving me the best results that I need? Claude's code can completely simplify the whole process, which makes the whole thing a lot easier for me to make faster and better decisions. I do not know what I would do now without Apify. My business cannot even be a business without it.

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it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

Every time I've ever needed it, it's been there.

We never needed to contact support directly because the platform was always clear and easy to use. The documentation is thorough, there are plenty of how-to guides, and YouTube.

As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.

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1. Strategy for Anti-Blocking & Proxies 2. Cost Optimization (Compute Units) 3. Data Management & Storage

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I use Oxylabs and ScraperAPI as paid backup tools; I also have backup parsers on my own VPS, set up to run on a timer. They solve the problem of retrieving data but do not help to present it as a product or find a buyer. I chose Apify because it turns a parser into something you can sell, and the proxies come as part of the infrastructure. Running your own infrastructure is cheaper—until you factor in the hours spent maintaining it.

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Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.

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• Apify has delivered great ROI from the sheer time saved by not having to do even short-ish tasks manually.
• By saving us from repetitive data entry, we can focus on much bigger things while Apify runs in the background.
• The risk-free actor pricing structure lets us test and deploy new automated pipelines with zero upfront commitment.

• Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
• The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info