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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Pricing
    Moz Pro
    Editions & Modules
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Offerings
    Pricing Offerings
    Moz Pro
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Community Pulse
    Moz Pro
    Considered Both Products
    iContact
    Chose Moz Pro
    Moz Pro fit our needs and offered competitive features to Semrush. Semrush may be more fit for larger businesses or those looking for multi domain support. Moz offers multiple domain support, but may not be as intuitive as Semrush. Ultimately Moz affords us all of the tools we …
    Incentivized
    Chose Moz Pro
    Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy.
    Incentivized
    Chose Moz Pro
    gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, …
    Incentivized
    Chose Moz Pro
    Moz Pro and Ahrefs each have their own strengths, and we use both. There is a lot of overlap between the two, but I find that there are certain things that each does better. For keyword research, backlink analysis, and site crawls, we generally gravitate toward Moz Pro because …
    Incentivized
    Chose Moz Pro
    The main thing that we liked [about] Moz Pro is the insights / dashboard (besides its colors). We do think it's better then the others tools we checked.
    Incentivized
    Chose Moz Pro
    A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price.
    Incentivized
    Chose Moz Pro
    Moz has a larger crawl limit than Semrush, which helps tremendously if you have a large site (e.g. my site having 100,000+ pages). Moz's ranking data also provides data for Bing and Yahoo, whereas Semrush doesn't. Semrush has a lot of insight for PPC, but it was something that …
    Incentivized
    Chose Moz Pro
    Moz is different and has a different workflow. Moz is geared towards a mommy blogger and easier to use. It was easy for our beginners on our team to use and less complicated than Ahrefs of Semrush.
    Incentivized
    Chose Moz Pro
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that …
    Incentivized
    Chose Moz Pro
    Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a …
    Incentivized
    Chose Moz Pro
    We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another …
    Incentivized
    Chose Moz Pro
    Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short.
    Incentivized
    Chose Moz Pro
    Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in …
    Incentivized
    Chose Moz Pro
    Moz is comprehensive while SEM rush focused on backlinks and monetary value. I think if Moz implemented SEM rush strategy or features and lower their monthly cost, it will surely dominate. Moz staff is super helpful as they have insiders that reaches out to enterprise users. …
    Incentivized
    Chose Moz Pro
    The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket.

    Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference …
    Incentivized
    Chose Moz Pro
    I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it …
    Incentivized
    Chose Moz Pro
    Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all …
    Incentivized
    Chose Moz Pro
    SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything …
    Incentivized
    Chose Moz Pro
    Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to …
    Incentivized
    Chose Moz Pro
    Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling …
    Incentivized
    Chose Moz Pro
    Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is …
    Incentivized
    Chose Moz Pro
    I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable.
    Incentivized
    Chose Moz Pro
    I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two …
    Incentivized
    Chose Moz Pro
    MOZ is a great beginner tool but there are more advanced tools out there like Ahrefs that allow you to do even more and have live crawl indexes for making decisions in almost real time. When you compare the crawl depth of other tools to MOZ, you can see where MOZ is lagging …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    19 Answers
    Features
    Moz Pro
    SEO
    Comparison of SEO features of Moz Pro
    Feature
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    Keyword analysis8.041 Ratings
    Backlink management7.036 Ratings
    SERP ranking tracking7.141 Ratings
    Page grader8.040 Ratings
    Competitive analysis8.040 Ratings
    Site audit / diagnostics7.039 Ratings
    Site recommendations7.037 Ratings
    Task management6.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Pro
    Feature
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Local SEO5.327 Ratings
    Social SEO5.323 Ratings
    Mobile SEO6.225 Ratings
    Global SEO6.827 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Pro
    Feature
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    Multi-domain support7.028 Ratings
    Integration with web analytics tools7.130 Ratings
    Best Alternatives
    Moz Pro
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    Moz Pro
    Likelihood to Recommend
    8.0
    (78 ratings)
    Likelihood to Renew
    7.0
    (38 ratings)
    Usability
    7.0
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    Support Rating
    9.5
    (7 ratings)
    Online Training
    7.0
    (1 ratings)
    User Testimonials
    Moz Pro
    Likelihood to Recommend
    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
    Read full review
    Pros
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Cons
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Usability
    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Reliability and Availability
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Support Rating
    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
    Read full review
    Return on Investment
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    ScreenShots

    Moz Pro Screenshots

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