Apollo.io vs. Clari

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Clari
Score 8.5 out of 10
N/A
Clari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A
Pricing
Apollo.ioClari
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioClari
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioClari
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.8
17 Ratings
1% above category average
Clari
-
Ratings
Advanced search7.417 Ratings00 Ratings
Identification of new leads7.517 Ratings00 Ratings
List quality7.617 Ratings00 Ratings
List upload/download8.416 Ratings00 Ratings
Ideal customer targeting7.717 Ratings00 Ratings
Load time/data access8.017 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.4
17 Ratings
5% below category average
Clari
-
Ratings
Contact information7.417 Ratings00 Ratings
Company information7.717 Ratings00 Ratings
Industry information7.116 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
3% above category average
Clari
-
Ratings
Lead qualification process7.814 Ratings00 Ratings
Smart lists and recommendations7.614 Ratings00 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.014 Ratings00 Ratings
Data hygiene7.315 Ratings00 Ratings
Automatic data refresh7.415 Ratings00 Ratings
Tags7.210 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.8
12 Ratings
8% below category average
Clari
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Sales Forecasting Features
Comparison of Sales Forecasting Features features of Product A and Product B
Apollo.io
-
Ratings
Clari
9.9
1 Ratings
14% above category average
Quick Dashboard/Forecast00 Ratings10.01 Ratings
Sales Visuals00 Ratings10.01 Ratings
Sales Forecast Templates00 Ratings9.01 Ratings
Sales Forecasting Factors00 Ratings10.01 Ratings
Sales Forecast Review00 Ratings10.01 Ratings
Sales Forecasting Management00 Ratings10.01 Ratings
Custom Forecast Models00 Ratings10.01 Ratings
Record of Previous Sales Forecasts00 Ratings10.01 Ratings
Sales Forecast Collaboration:00 Ratings10.01 Ratings
CRM Data Import00 Ratings10.01 Ratings
Best Alternatives
Apollo.ioClari
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesforce Sales Cloud
Salesforce Sales Cloud
Score 8.7 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Prophix
Prophix
Score 8.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.3 out of 10
Prophix
Prophix
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioClari
Likelihood to Recommend
8.6
(36 ratings)
9.1
(28 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(1 ratings)
Usability
8.7
(6 ratings)
10.0
(5 ratings)
Support Rating
9.0
(5 ratings)
10.0
(5 ratings)
Implementation Rating
-
(0 ratings)
9.9
(2 ratings)
User Testimonials
Apollo.ioClari
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
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Clari
Clari is specifically well suited for sales reps, every week, every day to help organize their pipeline. Additionally Clari is very well suited for Sales Leaders to understand the entire sales organization picture in terms of expected company sales/revenue I can't think of situations where Clari is less appropriate, but not the entire company needs access and you do not want to waste license counts on that
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
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Clari
  • Sales pipeline management: Clari provides real-time visibility into the sales pipeline, enabling sales teams to track the progress of deals and make informed decisions.
  • Revenue forecasting: The platform integrates with existing sales and marketing tools, giving organizations a comprehensive view of their sales pipeline and enabling accurate revenue forecasting.
  • Advanced analytics: Clari uses machine learning and advanced analytics to provide actionable insights into sales performance and help organizations make informed decisions about their sales strategy.
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Clari
  • Integrating SFDC activity for opportunity health reporting was missing
  • Very expensive - somewhat hard to justify the cost vs. the value received, and the expense would increase as the organization increased in size.
  • End to End Revenue forecasting - it would be great if Clari could forecast potential revenue 3 - 4 quarters out based on current top of funnel activity. Clari is really strong for in-quarter forecasting, but not future looking.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Clari
Clari is modern, and easy to use, plus visually things look good, and everything just makes sense when using Clari
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Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
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Clari
Clari is very good when it comes to usability as I'm accessing it on daily basis as long as I'm on my Notebook, it helps a lot having visibility on my business status and progress on achievement. I can estimate my weekly, monthly, and yearly opportunities closure and revenue. I have some saved views which are so useful to get what I want to see.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Clari
Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
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Implementation Rating
Apollo.io
No answers on this topic
Clari
The Clari professional services team was great and kept us on our timeline. No complaints. Nothing amazing to report.
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Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
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Clari
Clari was selected due to the flawless integration with Salesforce, updates are made in real time. Being able to monitor everything at a scalable level has also been critical for our team. For example, we have different views established that show the rep level, manager level, director, customer segment. This eliminates unnecessary forecast/pipeline meetings
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Clari
  • We have significantly decreased the number of overdue deals in our funnel.
  • We stay on top of deals within the pipeline much better now, since there is more transparency and accountability. This has sped up our sales cycle and our funnel is much more clean.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.