Apollo.io vs. Muraena

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Muraena
Score 10.0 out of 10
Small Businesses (1-50 employees)
Muraena is a B2B contacts database with an AI-powered search for precise lead generation. While offering comprehensive data, including 720M individuals, 120M verified emails, and 10M phone numbers, Muraena aims to stick to simplicity and laser-focused targeting. To cover all modern prospecting needs, Muraena combines diverse sources such as funding information, technographic, and buyer intent signals - all orchestrated by AI to pinpoint the most relevant…N/A
Pricing
Apollo.ioMuraena
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioMuraena
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.After trial, pricing for the product is determined on a case-by-case basis, tailored to an organization's specific needs and the number of credits required each month. Typically, Muraena's Price Per Lead (PPL) is $0.04.
More Pricing Information
Community Pulse
Apollo.ioMuraena
Features
Apollo.ioMuraena
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.3
23 Ratings
6% above category average
Muraena
-
Ratings
Advanced search8.023 Ratings00 Ratings
Identification of new leads8.423 Ratings00 Ratings
List quality8.123 Ratings00 Ratings
List upload/download8.422 Ratings00 Ratings
Ideal customer targeting7.923 Ratings00 Ratings
Load time/data access8.623 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
23 Ratings
3% above category average
Muraena
-
Ratings
Contact information8.123 Ratings00 Ratings
Company information8.423 Ratings00 Ratings
Industry information8.022 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
23 Ratings
4% above category average
Muraena
-
Ratings
Lead qualification process8.219 Ratings00 Ratings
Smart lists and recommendations8.020 Ratings00 Ratings
Salesforce integration8.613 Ratings00 Ratings
Company/business profiles8.222 Ratings00 Ratings
Alerts and reminders7.619 Ratings00 Ratings
Data hygiene7.521 Ratings00 Ratings
Automatic data refresh7.520 Ratings00 Ratings
Tags7.515 Ratings00 Ratings
Filters and segmentation8.322 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
18 Ratings
1% above category average
Muraena
-
Ratings
Sales email templates7.418 Ratings00 Ratings
Append emails to records7.717 Ratings00 Ratings
Best Alternatives
Apollo.ioMuraena
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioMuraena
Likelihood to Recommend
8.9
(42 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.6
(12 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioMuraena
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
Muraena
As a final statement, I'd say that Muraena is the go-to tool for validating your sales hypotheses and profiling the market, especially for small teams. Despite being relatively new in this market, they also have your back when you want to go "Advance" mode - Buyer Intent signals and numerous filters will get you relevant leads in seconds.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Muraena
  • Lead Generation
  • Buyer Intent data
  • Leads search by keywords
  • Intergrations with PipeDrive and LemList
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Muraena
  • Limited signup options
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Muraena
No answers on this topic
Usability
Apollo.io
Well, we like the tool so far and trust us, we have tried al lot before. It is a wild forest of data which is gold in the hands of good sales people. Otherwise, people might waste their effort easily if not done accurately. I'd like every company looking for leads for their businesses overseas try this amazing tool once
Read full review
Muraena
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Muraena
No answers on this topic
Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
Muraena
No answers on this topic
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Muraena
No answers on this topic
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Muraena Screenshots

Screenshot of Muraena's data includes 720M buyer personas and 30M companies. 120M profiles are covered with their contacts data.Screenshot of Muraena's AI capabilities pinpoint the most relevant and ready-to-buy sales leadsScreenshot of For each company, Muraena has technographic data, buyers' intent signals, and funding information to help find the most specific market segmentsScreenshot of Muraena features native integrations with Pipedrive (CRM enrichment) and Lemlist (B2B cold outreach/prospecting).