User experience with Apollo.io as an SDR

We currently use Apollo.io for lead sourcing and outreach. Apollo addresses problems such as non personalised outreach, low volume outreach and email deliverability. All of which is important to generating clients.

We use it firstly to identify leads that are excellent fits (Which Apollo.io identifies from knowing our ICP) and what leads are a good match. We also use this for signals e.g If someone already on our CRM has changed roles. Apollo.io can then generate a personalised message why this could be done. Our scope ranges everything from sourcing, to booking them, syncing notes and updates with our CRM.

It has improved efficiency by a lot. Previously I would have to manually search on LinkedIn for keywords and set notifications for job changes on existing personas however Apollo.io gives me multiple updates across different markets, personas and industries e.g Fundraising, job changes, company hires.

All of this is now automated and it's given me more time so I can outreach and call on the phones.

Apollo.io has saved me a lot of time through the two main points:
- Less manual searching for signals: Rather spending time on Google and LinkedIn for whether someone changed jobs recently or just raised funding. Apollo.io sends me an automatic signal
- Automated sequences: Less time crafting a personalised email as Apollo.io can do it to a high standard with AI