Apollo.io - Productive Sales Outreach B2B Contact Info Software.
July 30, 2025
Apollo.io - Productive Sales Outreach B2B Contact Info Software.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Apollo.io
I use Apollo for lead generation & outbound prospecting - it is managed & used by the sales team. It links with my CRM (Salesforce) to automatically log emails, I can sequence campaigns via email (to target specific groups, etc.), and I can also call prospects through the dialer. It addresses & solves the automated outbound prospecting & lead gen part of our business - alongside events, etc.
Pros
- Sequencing automated email campaigns for outbound prospecting (BD Function).
- Integrating with Sales NAVIGATOR to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
- Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
- The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Cons
- It could be improved by making sequences & the platform more seamless/appealing in terms of UX/UI; otherwise, it functions fine.
- Always will push for better prospect data (emails/phone #'s).
- It could be interesting to see Apollo push into company data as well (the same way some competitors do).
- Increased # of booked meetings from outbound email outreach.
- Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
- We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
It is very helpful! I actually found Apollo, and chose it, because I didn't want to have to pay for two different softwares (1 with b2b contact info, and the other for a sales outreach platform - email sequencing, etc.). Apollo solved both challenges. They provide b2b contact info that is good enough to reach prospects & start convos, but they also have the platform to actually run automated email cadences, etc. - I am a big fan. Has been very helpful! Also, it helps keep costs down.
Has saved time on prospecting & then sending emails to lists of people. When I joined the company, there was no formal process, so I implemented this. Saves us time on prospecting & on the actual outreach. It's a tangible difference; I now have more time to attend events, client meetings & close deals, all while Apollo runs in the background, setting meetings.
Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
Do you think Apollo.io delivers good value for the price?
Yes
Are you happy with Apollo.io's feature set?
Yes
Did Apollo.io live up to sales and marketing promises?
Yes
Did implementation of Apollo.io go as expected?
Yes
Would you buy Apollo.io again?
Yes
Comments
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