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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Appian

    Score7.9 out of 10
    N/AAppian is a low-code development and business process management platform. It features drag-and-drop design for app building, automated work processes, unified data management, and cloud-based deployment.

    $0

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Pricing
    AppianMicrosoft Dynamics 365 Marketing
    Editions & Modules
    Appian Community Edition
    $0
    Application - Input-Only
    $2
    per month per user
    Application - Infrequent
    $9
    per month per user
    Application - Standard
    $75
    per month per user
    Platform
    Custom Quote Priced per user with unlimited apps.
    minimum 100 users, no maximum
    Unlimited
    Custom Quote Priced per development with unlimited apps.
    unlimited
    No answers on this topic
    Offerings
    Pricing Offerings
    AppianMicrosoft Dynamics 365 Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AppianMicrosoft Dynamics 365 Marketing
    Considered Both Products
    Appian
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    32 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    37 Answers
    86%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    25 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    30 Answers
    83%
    Implementation went as expected
    5 Answers
    Features
    AppianMicrosoft Dynamics 365 Marketing
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Appian and Microsoft Dynamics 365 Marketing
    Feature
    Appian
    8.1
    9 Ratings
    4% above category average
    Microsoft Dynamics 365 Marketing
    -
    Ratings
    Dashboards8.29 Ratings00 Ratings
    Standard reports8.59 Ratings00 Ratings
    Custom reports7.69 Ratings00 Ratings
    Process Engine
    Comparison of Process Engine features of Appian and Microsoft Dynamics 365 Marketing
    Feature
    Appian
    7.4
    9 Ratings
    2% above category average
    Microsoft Dynamics 365 Marketing
    -
    Ratings
    Process designer7.99 Ratings00 Ratings
    Process simulation6.49 Ratings00 Ratings
    Business rules engine6.49 Ratings00 Ratings
    SOA support8.29 Ratings00 Ratings
    Process player7.39 Ratings00 Ratings
    Form builder7.69 Ratings00 Ratings
    Model execution8.59 Ratings00 Ratings
    Best Alternatives
    AppianMicrosoft Dynamics 365 Marketing
    Small Businesses
    Bizagi
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    IBM Cloud Pak for Business Automation
    Score9 out of 10
    No answers on this topic
    Enterprises
    IBM Cloud Pak for Business Automation
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppianMicrosoft Dynamics 365 Marketing
    Likelihood to Recommend
    9.4
    (139 ratings)
    8.7
    (8 ratings)
    Likelihood to Renew
    8.5
    (19 ratings)
    1.0
    (1 ratings)
    Usability
    8.7
    (95 ratings)
    8.7
    (5 ratings)
    Support Rating
    8.4
    (118 ratings)
    6.0
    (3 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    1.0
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    AppianMicrosoft Dynamics 365 Marketing
    Likelihood to Recommend
    Appian
    Appian works great for automating manual processes and integrating multiple systems through its toolset. It gives great flexibility for establishing rules for approvals, routings, escalations, and the like. Because of the low code toolset, it's very easy to deploy and make changes as needed as processes evolve and as the organization learns to utilize the system better. Minimal maintenance is required to support the applications build on the platform. Some of the automated testing integration with tools like Jenkins is limited so that may be an issue for some.
    Incentivized
    Read full review
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
    Read full review
    Pros
    Appian
    • Allows at a glance workflow documentation which assists in the need we have for information readiation.
    • Drag and drop interface for workflow development greatly speeds our apps time to market.
    • Using the advanced features of Appian, we are able to create working sites in a fraction of the time it would take to do so using "traditional" development.
    Incentivized
    Read full review
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
    Read full review
    Cons
    Appian
    • Search issues when type ahead and database search are used in the same field.
    • Buttons implementation where user is require[d] to click on the button description - if clicks on the button outside that text - button will not work.
    • Problems with using certain off-the-shelf performance tools like WebLoad or Neoload. That is because of different dynamic variables being used internally in Appian - which these tools are unable to correlate. We are still investigating using other tools like Jmeter to overcome dynamic correlation problem for performance testing.
    Incentivized
    Read full review
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
    Read full review
    Likelihood to Renew
    Appian
    We recently renewed our license with Appian. We are convinced that its flexibility, relative ease of use, the support they provide, there mobile advancements and their general willingness and desire to see us succeed all contributed to our reason to renew our agreement with Appian
    Read full review
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Usability
    Appian
    Appian is a low code environment, because of this, a very good visual interface is required. Appian is providing a feature-rich dashboard [that] we can use for building the dashboards and other interfaces. Appian also provides patches and releases to enhance these features. A developer can start off development just by going through a basic course from the Appian learning community.
    Incentivized
    Read full review
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
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    Support Rating
    Appian
    Appian is one of the leading low code business automation platforms that support RPA, decision rules, case management, workflow automation, and machine learning all in a single bundle. But it is also harder to implement and replace the traditional business process.
    Incentivized
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    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
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    In-Person Training
    Appian
    As analyst I participated in a developer boot camp. At times it was hard to keep up but most of the time it made sense. Trainer took the time to explain and slowed pace down to answer questions etc.
    Incentivized
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    Microsoft
    No answers on this topic
    Online Training
    Appian
    Very boring; hard to get through quickly, but rather effective in demonstrating the use of the platform.
    Incentivized
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    Microsoft
    No answers on this topic
    Implementation Rating
    Appian
    It was really seamless. SaaS in the true definition of the word. We logged on and started using the product. Very easy.
    Incentivized
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    Microsoft
    No answers on this topic
    Alternatives Considered
    Appian
    Appian has enormously transformed and keeps on updating the product every quarter to meet the latest needs of the world with new innovations & technologies being integrated within the platform. What gives more pleasure than a product that keeps on continuous[ly] improv[ing]?
    Incentivized
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    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    Return on Investment
    Appian
    • I believe it has negatively impacted our release dates. There may have been a misunderstanding as to the learning curve, even though it is "low code."
    • The look and feel of the applications created using Appian have uniformity and it's easier to have "reuse" between applications.
    • There is less developer control when it comes to features. I think this mainly has to do with the amount of plugins available. I would think there should be many more available plugins. But again, our use case is probably different than most others.
    Incentivized
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    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
    Read full review
    ScreenShots

    Appian Screenshots

    Screenshot of Low-Code DevelopmentScreenshot of Business Process Management SuiteScreenshot of Dynamic Case ManagementScreenshot of Mobile App DevelopmentScreenshot of Appian RPA with Blue Prism