TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adjust

    Score7.8 out of 10
    N/AAdjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A

    Apptopia

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Download, revenue, and usage estimates are available for every ranked app and publisher in the world. According to the vendor, Apptopia is unique in its ability to also offer SDK recognition and…

    $79

    month

    Pricing
    AdjustApptopia
    Editions & Modules
    No answers on this topic
    Start Plan
    $79
    month
    Engage Plan
    $899
    month
    Grow Plan
    $1,499
    month
    Offerings
    Pricing Offerings
    AdjustApptopia
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCustom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.
    More Pricing Information
    Community Pulse
    AdjustApptopia
    Considered Both Products
    AppLovin
    No answer on this topic
    Apptopia, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    AdjustApptopia
    Small Businesses
    Firebase Crashlytics
    Score9.7 out of 10
    Firebase Crashlytics
    Score9.7 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.7 out of 10
    Firebase Crashlytics
    Score9.7 out of 10
    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
    Flurry Analytics (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdjustApptopia
    Likelihood to Recommend
    7.9
    (6 ratings)
    6.7
    (3 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdjustApptopia
    Likelihood to Recommend
    AppLovin
    According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
    Incentivized
    Read full review
    Apptopia, Inc.
    If your business revolves around technology in apps, revenue generated by certain apps that are industry specific, Apptopia is the way to go. You can see data like DAU, MAU, ARPU, market leaders, SDKs, geographics, analytics. Literally anything you would want to know about mobile apps or the market and technology around them, you can get with Apptopia.
    Incentivized
    Read full review
    Pros
    AppLovin
    • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
    • Tracking in-app actions on our mobile campaigns.
    • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
    • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
    Incentivized
    Read full review
    Apptopia, Inc.
    • Beautiful UI, loved the traffic breakdown demographic
    • Lists were easily pulled
    • Great reports keeping tabs on new popular apps using new technology.
    Incentivized
    Read full review
    Cons
    AppLovin
    • UI is very confusing and needs a refresh.
    • Reports are very limited and need more granularity.
    • Onboarding program for agencies lacks concrete information.
    Incentivized
    Read full review
    Apptopia, Inc.
    • Some of the data seemed inconsistent when we checked with existing partners.
    • The lack of prospecting tool. Apptopia did not provide detailed contact info for companies.
    • Apptopia provided revenue data for mobile apps, but we found there was inconsistency with that as well.
    Incentivized
    Read full review
    Likelihood to Renew
    AppLovin
    We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
    Incentivized
    Read full review
    Apptopia, Inc.
    No answers on this topic
    Support Rating
    AppLovin
    Adjust Attribution is great on Amplitude if tagged/integrated right.
    Incentivized
    Read full review
    Apptopia, Inc.
    No answers on this topic
    Alternatives Considered
    AppLovin
    I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
    Incentivized
    Read full review
    Apptopia, Inc.
    We initially went to Datanyze for email hunting and list building. As we learned more about the feature they offer we realized their data was not as accurate as we needed. During our evaluation of the product there were lots of promises of Beta features or things in the future and not a ton of focus or confidence in what they offered currently. We did leverage and benefit from Datanyze for a decent amount of time, but when we evaluated a side by side comparison, Apptopia came out on top. Datanyze is a little different where they can pull lists of contacts, but at the end of the day we saw App data more important than those lists
    Incentivized
    Read full review
    Return on Investment
    AppLovin
    • It has helped us stop fraud, improving ROI.
    • Cheaper than the competition improving ROI.
    • Helped us identify non performing media channels, improving ROI.
    Incentivized
    Read full review
    Apptopia, Inc.
    • Overall was poor ROI. It was not cheap and did not bring much value.
    • Reports seemed to be good at first but later found lots of inaccuracies
    • Could not find information on premium publishers
    Incentivized
    Read full review
    ScreenShots

    Adjust Screenshots

    Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Product screenshotScreenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.

    Apptopia Screenshots

    Screenshot of Apptopia provides download, revenue, and usage estimates for every ranked app and publisher in the world.Screenshot of The Top New Apps report shows the best performing apps released within the last 30 days. Other reports include the breakout predictor and surge report.Screenshot of Publisher portfolio pages show performance metrics for every app in the portfolio, category penetration, and relevant contact details.Screenshot of Store category analysis ranks categories by downloads, revenue, and submissions. Details also include top apps and publishers in the category and analysis of category competitiveness.Screenshot of Real-time SDK recognition shows when SDKs are installed and uninstalled in every app. View the SDK vendor's page to see their category penetration and recent installs and uninstalls.