Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…
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Glassbox
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
Glassbox is a customer experience management platform that provides various tools, including Interaction Maps, to help organizations understand and improve the customer journey. Some specific scenarios where Glassbox is well suited include: Identifying pain points in the customer journey: The Interaction Maps feature provides a visual representation of customer interactions, allowing organizations to easily identify where customers may be struggling and take action to resolve the issue. Proactively addressing issues: With the Interaction Maps feature, organizations can proactively address issues as they arise, rather than relying on customer feedback to identify problems. Improving customer service: By understanding the customer journey, organizations can improve the overall customer experience and provide top-notch customer service. On the other hand, there may be some scenarios where Glassbox is less appropriate, such as: Organizations with a limited budget: Glassbox is a subscription-based service, so it may not be suitable for organizations with a limited budget or those who are not willing to make the investment in customer experience management tools. Organizations with minimal online presence: Glassbox is primarily focused on improving the online customer journey, so it may be less appropriate for organizations with a minimal online presence.
Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
Tracking in-app actions on our mobile campaigns.
Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
Glassbox has made it a mission to make the experience for the client as easy as possible. The entire system is intuitive and every report, screen and widget can be customized in just a few clicks, making both the onboarding and ongoing use a lot easier and enjoyable and helping us focus only on the business use
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can improve the customer experience.
Easy identification and resolution of issues: Glassbox's detailed analysis of customer interactions makes it easy to identify and understand issues, such as errors, broken links, and usability problems. This allows businesses to take action and resolve these issues quickly, which can improve the overall customer experience and reduce customer churn.
Additionally, Glassbox also provides a way to analyze the customer journey and understand the pain points and drop off points, this enables businesses to optimize their website and improve the overall customer experience, and identify potential revenue opportunities.
