Adjust by AppLovin vs. Glassbox

According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.

Incentivized

I’ve found that Glassbox is particularly well-suited during marketing campaigns, because you can export and analyze data in real-time, track the campaign’s effectiveness, and gain immediate insight into how customers are interacting with your website. With these insights, we’re able to tweak campaigns on the fly to increase engagement and conversion rates. Similarly, since Glassbox allows us to monitor customer interactions in real-time, we gain immediate feedback on how our users are engaging with a new digital feature on our platform, for example. We can then quickly identify any usability issues or friction points, make adjustments in real-time to improve the user experience, and maximize the success of the new feature.

• Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
• Tracking in-app actions on our mobile campaigns.
• Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
• Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.

Incentivized

• Enables businesses to immediately detect and resolve issues, through real-time monitoring and alerts.
• Reduces abandonment rates by identifying the point of friction and making suggestions for how to resolve it.
• Provides visual tools that show a user's clicks, scrolls, and hovers, offering loads of insight into customer behavior.

• UI is very confusing and needs a refresh.
• Reports are very limited and need more granularity.
• Onboarding program for agencies lacks concrete information.

Incentivized

• It's a pretty powerful platform, and my sense is that most users don't utilize it to its fullest potential. Glassbox could help by offering a more comprehensive onboarding program (maybe even customized training sessions or live workshops tailored to the needs and use cases of FSIs)

We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.

Incentivized

The level of support from the Glassbox team and how much we have improved our conversion just after a few months

Glassbox is very easy to use, and with the AI features which it has inside, it has been very easy for us to not only find the relevant sessions but also summarize them and interact with the summary - so we now have all types of people in our org who use Glassbox - including those who are purely non-tech. Also, I must give a huge shoutout to our customer support team who have been instrumental in helping us get value from Glassbox

Adjust Attribution is great on Amplitude if tagged/integrated right.

Incentivized

I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.

Incentivized

Glassbox is a customer experience management platform that provides various tools to help organizations understand and improve the customer journey. There may be other products that offer similar capabilities, such as FullStory, UserTesting, and Clicktale. These products may provide similar features, such as session replay, advanced analytics, and integration with other tools. It is important for organizations to carefully evaluate the specific needs and goals of their business and choose a product that aligns with those objectives.

• It has helped us stop fraud, improving ROI.
• Cheaper than the competition improving ROI.
• Helped us identify non performing media channels, improving ROI.

Incentivized

• Glassbox has really taken us to the next level in terms of customer sentiment analysis and informed decision-making. We're capturing 100% of customer sessions, and with Glassbox we're able to address hidden issues and make decisions that enhance the experience of our entire customer base, as opposed to just a select few. Our strategic decisions are now based on accurate, comprehensive data, and we're seeing the fruits of this. Our customers are more engaged (and more loyal), our conversion rates are climbing, and our business is growing.