Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…
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ReadyAPI
Score 6.2 out of 10
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ReadyAPI (formerly SoapUI Pro, LoadUI Pro, and ServiceV Pro) is a REST and SOAP API functional testing tool that enables software developers, QA engineers, and manual testers to work together to create, maintain, and execute complex end-to-end API tests in their CI/CD pipelines without needing to code.
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
As stated, we do a LOT of API testing, the swaggerhub import makes it easy to add APIs. This is very well-suited, as well as easy management of the steps/cases/suites inside of ReadyAPI. The one thing I do wish ReadyAPI was better suited for is changes to data, we have a lot of test cases in ReadyAPI and if we make a change to how the backend data is structured, one-by-one adjustments need to be made to the steps. Less appropriate, UI testing.
Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
Tracking in-app actions on our mobile campaigns.
Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
The only reason this isn't a '10' is because of the cost. This product is definitely meant for organizations who are serious about making sure they invest in the full ecosystem of API design, development, maintenance. But there is a significant cost associated with this investment. and because of this cost (and the non-tangible output for executives), it is a difficult line-item to justify in this post-pandemic environment.
SoapUI allows us to combine multiple tests and adhere to the sequence that they need to run in order to complete successfully. It has an excellent GUI design and the reporting mechanism is also very good. It does consume a lot of memory though during concurrent testing
Soap UI has managed to continuously build on it's solid foundation and keep improving by each release. It is by far the most dependable and accurate testing tool out there of its kind. Available via connecting to VM's created as SoapUI test machines give access to it anytime, anywhere practically.
To be honest, we didnt had much issues with the support, as there is already plenty of online communities available for help. But if ever there were some minor issues with the membership or the certificates, the tech support was always quick and efficient enough to resolve the issue ASAP
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
ReadyAPI provides intuitive GUI capabilities compared to their own open source product. When compared to Postman, ReadyAPI also supports SOAP based services, which is a saver especially when integrating with legacy or other third party systems.
It has an excellent GUI design and the reporting mechanism is also very good. It does consume a lot of memory though during concurrent testing. However, I have read that added monitoring tools have been added, which if so the 7 could possibly go to a 8 or 9.