AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
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Taboola
Score 8.6 out of 10
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Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
$10
Starting Price Per Day
Pricing
AppLovin Exchange (ALX)
Taboola
Editions & Modules
No answers on this topic
Campaigns
$10.00
Starting Price Per Day
Offerings
Pricing Offerings
AppLovin Exchange (ALX)
Taboola
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
AppLovin Exchange (ALX)
Taboola
Considered Both Products
AppLovin Exchange (ALX)
Verified User
Anonymous
Chose AppLovin Exchange (ALX)
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While Pubmatic and Magnate offer better solutions for CTV, AppLovin is better than Inmobi and MoPub regarding in-app formats and …
I think AppLovin is much better than these three apps combined because it provides a better opportunity for a business to scale up on its mobile site and it helps new businesses grow their ROI. The company has been around since 2012 and it boasts 300 million subscribers so it …
AppLovin has focused and put resources into the gaming vertical. They have found a niche space where they can dominate the marken and they have been investing in it to become the market leaders. Contrary to other ad tech players that want to be in every market, they have …
AppLovin is more focused on high impact formats instead of other exchanges that are more focused on banners and standard sizes. Also, their fraud controls are much more strict, which is a great advantage.
I was not involved in the decision to select Taboola but overall it stands out from their competitor based on Price, Communication, Market Values, Customer Base, Technology and IT, Optimization, Monetization they have in current market. Their feed is widely used across Media …
Taboola ranks pretty low for us, right next to Criteo and Revcontent, but above Traffic Junky. It's still nowhere as good as the social media platforms or Google. We selected Taboola because we had previously run ads years ago and wanted to see if we could make it profitable …
Taboola is the middle ground between the two. Policy ensures that only quality content and creatives are distributed, but they aren't extremely strict about what kind of content can be shown. Brax isn't in the list, but it is a great supplementary tool for Taboola. However, …
I tried Outbrain for a month just to compare the two platforms. The result is: Outbrain has similar CPC to Taboola, but the audience is low-quality. They don't spend much time on the website and only read the promoted content without continuing to other pages. In the long run, …
Outbrain doesn't charge a fee for automatic credit card billing. Often outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In outbrain you can not change images or …
AppLovin is a great app if you are trying to grow your business and want to expand into mobile gaming or the mobile industry in general. It is less appropriate for a business that wants to set up a traditional store and not grow into the mobile gaming industry. This app is very popular in the gaming industry as it boasts over 300 million users as of June 2022.
I think Taboola is great for either lead gen or for shopping product sites. I would definitely have a full-time person running the campaigns. If not managed properly, things can get out of hand with costs going up and conversion rates dropping.
I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
Support on Taboola has been great. We have always been in constant communication with their team and they have answered all of our questions and helped us when we had any issues or concerns.
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
Taboola ranks pretty low for us, right next to Criteo and Revcontent, but above Traffic Junky. It's still nowhere as good as the social media platforms or Google. We selected Taboola because we had previously run ads years ago and wanted to see if we could make it profitable again. It offers more targeting options than Revcontent and Traffic Junky. I didn't care for the billing by credit card though. I would much prefer a net 15 or net 30 plan.
Taboola guarantees stable user flow across the campaign period. I use balanced spending setting on my campaign so that the budget is well spread throughout the month, but usually, the traffic is higher nearing the end of the campaign.
New users and more awareness. Taboola allows us to reach potential readers without much hassle.
Users from Taboola are a high-quality audience who spend a lot of time on your website and read several pages. Unlikely to be bots.
