AppNexus vs. Sizmek Ad Suite (discontinued)

Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.

Incentivized

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

Incentivized

• As per my experience they have strong support personnel. Solving the issues as and when required.
• We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
• They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.

• Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
• Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
• Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
• Simple Creative Hosting - Easy upload and path location details for creative files

Incentivized

• The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
• The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
• No phone support is offered which would have made several things easier than exchanging confusing emails.
• Video inventory is still not implemented.

Incentivized

• Sizmek's trading desk was a total miss when I tested it a few years ago.
• I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.

Incentivized

I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time

Because I think the interface is kind of confusing at the beginning and it confuses you a lot.

Incentivized

I've never had any problems with appnexus - the software is always available

Incentivized

Yes, everything works great in that sense

Incentivized

Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.

Incentivized

Online training are not user friendly and not easy to understand

Incentivized

The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.

Incentivized

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

Because it's a great DSP but not the best

Incentivized

• The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
• We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
• We can run campaigns on TV, which is a big boost for the business, and very ROI positive.

Incentivized

• Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
• Sizmek has had a postive impact on employee morale due to ease of use

Incentivized