What users are saying about

AppNexus

25 Ratings

TubeMogul

19 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

TubeMogul

19 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

TubeMogul

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
TubeMogul
6.8
Data Transfer
AppNexus
3.0
TubeMogul
6.4
DSP integration
AppNexus
3.6
TubeMogul
7.1

Ad Campaigns

AppNexus
5.1
TubeMogul
6.7
Ad campaign creation
AppNexus
5.4
TubeMogul
6.5
Ad deployment
AppNexus
5.0
TubeMogul
6.6
Display advertising
AppNexus
5.0
TubeMogul
7.5
Ad display and retargeting segmentation
AppNexus
5.0
TubeMogul
6.0
Sequence targeting
AppNexus
5.0
TubeMogul
6.9

Ad Reporting & Analytics

AppNexus
5.2
TubeMogul
5.7
Ad dashboards
AppNexus
5.0
TubeMogul
7.3
Ad performance reports
AppNexus
5.0
TubeMogul
6.7
Ad conversion tracking
AppNexus
4.5
TubeMogul
5.2
Ad attribution reporting
AppNexus
4.5
TubeMogul
3.1
Cross-channel ad management
AppNexus
4.6
TubeMogul
6.4
Ad forecasting and optimization
AppNexus
8.0
TubeMogul
5.5

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
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  • Transparency
  • Reach
  • Easy to use platform
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Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
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  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.
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TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
TubeMogul has been more willing to collaborate with us in all of our key regions where as most other DSPs are focused on a single region. This global presence makes them an attractive demand partner for our business model
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
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  • Positive - great customer service and education on new features, products
  • Negative - limited inventory pool to choose quality traffic from, which made it difficult to spend planned budget
Olesya Zinovieva profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details