AppNexus vs. TubeMogul (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppNexus
Score 6.7 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
TubeMogul (discontinued)
Score 8.8 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Pricing
AppNexusTubeMogul (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppNexusTubeMogul (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppNexusTubeMogul (discontinued)
Considered Both Products
AppNexus

No answer on this topic

TubeMogul (discontinued)
Chose TubeMogul (discontinued)
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for …
Top Pros
Top Cons
Features
AppNexusTubeMogul (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AppNexus
8.5
8 Ratings
13% above category average
TubeMogul (discontinued)
6.8
6 Ratings
9% below category average
Data Transfer8.06 Ratings6.45 Ratings
DSP integration9.08 Ratings7.16 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AppNexus
8.0
8 Ratings
2% above category average
TubeMogul (discontinued)
6.7
6 Ratings
15% below category average
Ad campaign creation8.08 Ratings6.56 Ratings
Ad deployment9.07 Ratings6.66 Ratings
Display advertising7.07 Ratings7.52 Ratings
Ad display and retargeting segmentation8.07 Ratings6.04 Ratings
Sequence targeting8.07 Ratings6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AppNexus
8.1
9 Ratings
4% above category average
TubeMogul (discontinued)
5.7
7 Ratings
31% below category average
Ad dashboards9.09 Ratings7.37 Ratings
Ad performance reports7.09 Ratings6.77 Ratings
Ad conversion tracking8.08 Ratings5.22 Ratings
Ad attribution reporting8.08 Ratings3.12 Ratings
Cross-channel ad management9.08 Ratings6.45 Ratings
Ad forecasting and optimization8.08 Ratings5.56 Ratings
Best Alternatives
AppNexusTubeMogul (discontinued)
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.7 out of 10
The Trade Desk
The Trade Desk
Score 6.7 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppNexusTubeMogul (discontinued)
Likelihood to Recommend
8.0
(16 ratings)
7.0
(10 ratings)
Likelihood to Renew
4.0
(6 ratings)
4.0
(2 ratings)
Usability
5.0
(2 ratings)
10.0
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(2 ratings)
-
(0 ratings)
Online Training
2.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(2 ratings)
-
(0 ratings)
Configurability
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.0
(1 ratings)
-
(0 ratings)
User Testimonials
AppNexusTubeMogul (discontinued)
Likelihood to Recommend
AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
Read full review
Discontinued Products
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
Read full review
Pros
AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Read full review
Discontinued Products
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Read full review
Cons
AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
Read full review
Discontinued Products
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Read full review
Likelihood to Renew
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Read full review
Discontinued Products
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Read full review
Usability
AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Read full review
Discontinued Products
No answers on this topic
Reliability and Availability
AppNexus
I've never had any problems with appnexus - the software is always available
Read full review
Discontinued Products
No answers on this topic
Performance
AppNexus
Yes, everything works great in that sense
Read full review
Discontinued Products
No answers on this topic
Support Rating
AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Read full review
Discontinued Products
No answers on this topic
Online Training
AppNexus
Online training are not user friendly and not easy to understand
Read full review
Discontinued Products
No answers on this topic
Alternatives Considered
AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Read full review
Discontinued Products
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
Read full review
Scalability
AppNexus
Because it's a great DSP but not the best
Read full review
Discontinued Products
No answers on this topic
Return on Investment
AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Read full review
Discontinued Products
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Read full review
ScreenShots