What users are saying about
25 Ratings
19 Ratings
25 Ratings
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Score 8 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
No photo available

TubeMogul

TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
TubeMogul
6.8
Data Transfer
AppNexus
3.0
TubeMogul
6.4
DSP integration
AppNexus
3.6
TubeMogul
7.1

Ad Campaigns

AppNexus
5.1
TubeMogul
6.7
Ad campaign creation
AppNexus
5.3
TubeMogul
6.5
Ad deployment
AppNexus
5.0
TubeMogul
6.6
Display advertising
AppNexus
5.0
TubeMogul
7.5
Ad display and retargeting segmentation
AppNexus
5.0
TubeMogul
6.0
Sequence targeting
AppNexus
5.0
TubeMogul
6.9

Ad Reporting & Analytics

AppNexus
5.2
TubeMogul
5.7
Ad dashboards
AppNexus
5.0
TubeMogul
7.3
Ad performance reports
AppNexus
5.0
TubeMogul
6.7
Ad conversion tracking
AppNexus
4.5
TubeMogul
5.2
Ad attribution reporting
AppNexus
4.5
TubeMogul
3.1
Cross-channel ad management
AppNexus
4.6
TubeMogul
6.4
Ad forecasting and optimization
AppNexus
8.0
TubeMogul
5.5

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
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  • Transparency
  • Reach
  • Easy to use platform
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Cons

  • Reporting -- reporting is slow, and requires pulling a separate report for each topic.
  • Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
  • Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
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  • Scale against first party data. Not as good compared to a number of other ad platforms.
  • Inability to ingest mobile device IDs for data matching.
  • Search functionality. Difficult to quickly find the campaign/placement you are looking for.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.
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TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
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  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details