TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppsFlyer

    Score5.5 out of 10
    N/AAppsFlyer is a marketing measurement and attribution platform that connects campaign interactions with user acquisition, engagement, revenue, and return on investment (ROI) data. The platform supports measurement across mobile applications, websites, connected television (CTV), PCs, and game consoles.

    $7

    per conversion

    ClickSend

    Score6.8 out of 10
    N/AClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day. ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API.

    $0.01

    Per email for at least 25,000 emails

    Pricing
    AppsFlyerClickSend
    Editions & Modules
    Growth
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    Email
    $0.0056
    Per email for at least 25,000 emails
    SMS
    $0.0177
    Per text for at least 2,000 texts
    Offerings
    Pricing Offerings
    AppsFlyerClickSend
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AppsFlyerClickSend
    Considered Both Products
    AppsFlyer
    No answer on this topic
    ClickSend
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    AppsFlyerClickSend
    Small Businesses
    Firebase Crashlytics
    Score9.7 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.7 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppsFlyerClickSend
    Likelihood to Recommend
    7.9
    (46 ratings)
    8.9
    (7 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.7
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (3 ratings)
    8.0
    (1 ratings)
    User Testimonials
    AppsFlyerClickSend
    Likelihood to Recommend
    AppsFlyer
    Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
    Incentivized
    Read full review
    ClickSend
    ClickSend supports live chats, where instant messaging is done for both formal or informal discussions. Besides, proper management of tasks, from the simplified ones to the complex ones, and every player is well assigned. The option of bar code in this application ensures there is the automation of many tasks and reduces paperwork.
    Incentivized
    Read full review
    Pros
    AppsFlyer
    • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
    • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
    • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
    Incentivized
    Read full review
    ClickSend
    • You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
    • You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
    • You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
    • Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
    • In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.
    Incentivized
    Read full review
    Cons
    AppsFlyer
    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports
    Incentivized
    Read full review
    ClickSend
    • At times, the length of the text can feel quite short to keep it under a certain price.
    • Links sent through ClickSend are often marked as spam.
    Incentivized
    Read full review
    Likelihood to Renew
    AppsFlyer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
    Incentivized
    Read full review
    ClickSend
    No answers on this topic
    Usability
    AppsFlyer
    The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
    Incentivized
    Read full review
    ClickSend
    No answers on this topic
    Support Rating
    AppsFlyer
    Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
    Incentivized
    Read full review
    ClickSend
    In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
    Incentivized
    Read full review
    Alternatives Considered
    AppsFlyer
    Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
    Incentivized
    Read full review
    ClickSend
    ClickSend is okay but limited in functionality as compared to HighLevel. HighLevel has more functionality and it is at a reasonable price point everyone. Apart from that support are the same for most platform and it is really great to have something that is easy to start using. Most important decision that someone have to make is what they want in these software.
    Incentivized
    Read full review
    Return on Investment
    AppsFlyer
    • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
    • Allows us to stop spend on inventory that's not performing well to save money on those placements.
    • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
    Incentivized
    Read full review
    ClickSend
    • The ROI is time. More time focused, less time distracted with a mobile device.
    • Early days, however the customer survey and marketing campaigns will hopefully yield results.
    • Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
    Read full review
    ScreenShots

    AppsFlyer Screenshots

    Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.

    ClickSend Screenshots

    Screenshot of ClickSend SMS Dashboard