AppsFlyer vs. ClickSend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppsFlyer
Score 8.0 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
$0.06
per conversion
ClickSend
Score 7.2 out of 10
N/A
ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day. ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API.
$0.01
Per email for at least 25,000 emails
Pricing
AppsFlyerClickSend
Editions & Modules
Growth
$0.06
per conversion
Zero
Free Forever
Enterprise
Contact sales team
Email
$0.0056
Per email for at least 25,000 emails
SMS
$0.0177
Per text for at least 2,000 texts
Offerings
Pricing Offerings
AppsFlyerClickSend
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppsFlyerClickSend
Top Pros
Top Cons
Best Alternatives
AppsFlyerClickSend
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppsFlyerClickSend
Likelihood to Recommend
9.6
(44 ratings)
8.8
(7 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(3 ratings)
8.0
(1 ratings)
User Testimonials
AppsFlyerClickSend
Likelihood to Recommend
AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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ClickSend
ClickSend supports live chats, where instant messaging is done for both formal or informal discussions. Besides, proper management of tasks, from the simplified ones to the complex ones, and every player is well assigned. The option of bar code in this application ensures there is the automation of many tasks and reduces paperwork.
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Pros
AppsFlyer
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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ClickSend
  • You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
  • You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
  • You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
  • Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
  • In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.
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Cons
AppsFlyer
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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ClickSend
  • At times, the length of the text can feel quite short to keep it under a certain price.
  • Links sent through ClickSend are often marked as spam.
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Likelihood to Renew
AppsFlyer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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ClickSend
No answers on this topic
Support Rating
AppsFlyer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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ClickSend
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
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Alternatives Considered
AppsFlyer
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
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ClickSend
ClickSend is okay but limited in functionality as compared to HighLevel. HighLevel has more functionality and it is at a reasonable price point everyone. Apart from that support are the same for most platform and it is really great to have something that is easy to start using. Most important decision that someone have to make is what they want in these software.
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Return on Investment
AppsFlyer
  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
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ClickSend
  • The ROI is time. More time focused, less time distracted with a mobile device.
  • Early days, however the customer survey and marketing campaigns will hopefully yield results.
  • Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
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ScreenShots

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.

ClickSend Screenshots

Screenshot of ClickSend SMS Dashboard