AppsFlyer vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppsFlyer
Score 5.4 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
$0
Supermetrics
Score 9.9 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
AppsFlyerSupermetrics
Editions & Modules
Growth
per conversion
Zero
Free Forever
Enterprise
Contact sales team
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
AppsFlyerSupermetrics
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
AppsFlyerSupermetrics
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User Ratings
AppsFlyerSupermetrics
Likelihood to Recommend
8.0
(46 ratings)
9.8
(12 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
7.1
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(3 ratings)
-
(0 ratings)
User Testimonials
AppsFlyerSupermetrics
Likelihood to Recommend
AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
AppsFlyer
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
AppsFlyer
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Likelihood to Renew
AppsFlyer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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Supermetrics
No answers on this topic
Usability
AppsFlyer
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
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Supermetrics
No answers on this topic
Support Rating
AppsFlyer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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Supermetrics
No answers on this topic
Alternatives Considered
AppsFlyer
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
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Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
AppsFlyer
  • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
  • Allows us to stop spend on inventory that's not performing well to save money on those placements.
  • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
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Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots

AppsFlyer Screenshots

Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.

Supermetrics Screenshots

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