What users are saying about
4 Ratings
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Top Rated
1669 Ratings
4 Ratings
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Score 5.7 out of 101

Mailchimp

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Top Rated
1669 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Mailchimp

Mailchimp is absolutely ideal for corresponding with customers/clientele. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchimp does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly. Can get pricey if you have a large subscriber list (over 2,000).
Ron Rothstain profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Mailchimp
8.4
WYSIWYG email editor
APSIS Pro
7.0
Mailchimp
8.6
Dynamic content
APSIS Pro
7.0
Mailchimp
8.1
Ability to test dynamic content
APSIS Pro
7.0
Mailchimp
8.1
A/B testing
APSIS Pro
9.0
Mailchimp
8.1
Mobile optimization
APSIS Pro
9.0
Mailchimp
8.7
Email deliverability
APSIS Pro
9.0
Mailchimp
9.0
List management
APSIS Pro
6.0
Mailchimp
8.7
Triggered drip sequences
APSIS Pro
5.0
Mailchimp
8.0
Landing pages
APSIS Pro
Mailchimp
8.2

Reporting & Analytics

APSIS Pro
1.0
Mailchimp
8.3
Dashboards
APSIS Pro
1.0
Mailchimp
8.0
Standard reports
APSIS Pro
1.0
Mailchimp
8.5
Custom reports
APSIS Pro
1.0
Mailchimp
8.5

Lead Management

APSIS Pro
Mailchimp
10.0
Lead nurturing
APSIS Pro
Mailchimp
10.0
Lead scoring and grading
APSIS Pro
Mailchimp
10.0
Data quality management
APSIS Pro
Mailchimp
10.0
Automated sales alerts and tasks
APSIS Pro
Mailchimp
10.0

Campaign Management

APSIS Pro
Mailchimp
10.0
Calendaring
APSIS Pro
Mailchimp
10.0
Event/webinar marketing
APSIS Pro
Mailchimp
10.0

Social Media Marketing

APSIS Pro
Mailchimp
10.0
Social sharing and campaigns
APSIS Pro
Mailchimp
10.0
Social profile integration
APSIS Pro
Mailchimp
10.0

Platform & Infrastructure

APSIS Pro
Mailchimp
10.0
API
APSIS Pro
Mailchimp
10.0
Role-based workflow & approvals
APSIS Pro
Mailchimp
10.0
Customizability
APSIS Pro
Mailchimp
10.0
Integration with Salesforce.com
APSIS Pro
Mailchimp
10.0
Integration with Microsoft Dynamics CRM
APSIS Pro
Mailchimp
10.0
Integration with SugarCRM
APSIS Pro
Mailchimp
10.0

Pros

APSIS Pro

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo

Mailchimp

  • Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
  • Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
  • Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
Jason Carlage profile photo

Cons

APSIS Pro

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo

Mailchimp

  • Segmenting lists can be difficult if you want to send an email in batches for a particularly long contact list.
  • It gets very expensive when you move to the higher subscriber plans.
  • We've never needed to contact support, but if we did its all done via email and web-chat. There is no phone number, which could be inconvenient.
Fredrick Doss, M.A. profile photo

Likelihood to Renew

APSIS Pro

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.2
Based on 20 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins profile photo

Usability

APSIS Pro

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.5
Based on 9 answers
Ease of use, quick setup, and the drag and drop technology. The software as a whole is pretty easy to use and has lots of templates that make the setup even faster. There isn't much complicated about Mailchimp that would require someone to have technical knowledge or extensive training
Ben Caplan profile photo

Performance

APSIS Pro

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

APSIS Pro

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

APSIS Pro

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

APSIS Pro

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo

Mailchimp

Mailchimp was the most commonly used mail management software when I started to look, and was the first one I tried out. I used to use Outlook and manage my contacts independently, but this became quite difficult to do well, and the software has taken a lot of the actual management difficulties away from this.
Daniel Morse profile photo

Return on Investment

APSIS Pro

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo

Mailchimp

  • It has been an easy way for the organization to reach its customers and the software does not have negative impacts on the business
  • As a small organization, it is cheap to use Mailchimp because there is no overhead costs involved
  • With Mailchimp, our emails are very professional
Faith Mutheu profile photo

Pricing Details

APSIS Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

APSIS Pro
7.0
Mailchimp
8.7

Likelihood to Renew

APSIS Pro
Mailchimp
9.2

Usability

APSIS Pro
Mailchimp
9.5

Performance

APSIS Pro
Mailchimp
10.0

Support

APSIS Pro
Mailchimp
10.0

Implementation

APSIS Pro
Mailchimp
9.0

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