What users are saying about
3 Ratings

Mailchimp

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Top Rated
1432 Ratings
3 Ratings
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Score 5.1 out of 101

Mailchimp

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Top Rated
1432 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Mailchimp

As I've already mentioned, Mailchimp is absolutely fantastic for email communication between your business and your customers/subscribers. Especially if you're just getting started, Mailchimp is a no brainer. You don't have to worry about making sure to utilize the platform enough times in 30 days before your trial period runs out. The fact that they allow you to use the platform completely free up to 2000 subscribers is a big plus in my book. This is a better way to give people and businesses a chance to see if this platform is the right one for them. Mailchimp also has an Automations feature which can be used very cleverly. Its a way to interact with your subscribers via email without actually having to do anything. You set the emails up once and then the automation takes over, intelligently sending out emails to people based on their behaviors and interactions with your campaigns. Great stuff. For example, if you send out a welcome email to new subscribers, Mailchimp can automatically send out different follow up emails to those subscribers based on whether they didn't open it up, opened it o clicked on a link in the email
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Mailchimp
8.5
WYSIWYG email editor
APSIS Pro
7.0
Mailchimp
8.6
Dynamic content
APSIS Pro
7.0
Mailchimp
8.0
Ability to test dynamic content
APSIS Pro
7.0
Mailchimp
8.4
A/B testing
APSIS Pro
9.0
Mailchimp
8.8
Mobile optimization
APSIS Pro
9.0
Mailchimp
8.6
Email deliverability
APSIS Pro
9.0
Mailchimp
9.0
List management
APSIS Pro
6.0
Mailchimp
8.8
Triggered drip sequences
APSIS Pro
5.0
Mailchimp
7.8
Landing pages
APSIS Pro
Mailchimp
8.2

Reporting & Analytics

APSIS Pro
1.0
Mailchimp
7.8
Dashboards
APSIS Pro
1.0
Mailchimp
7.8
Standard reports
APSIS Pro
1.0
Mailchimp
8.1
Custom reports
APSIS Pro
1.0
Mailchimp
7.5

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
  • Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
  • Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.
Jean Mwelsa profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
  • Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.
Jean Mwelsa profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mailchimp7.0
Based on 19 answers
Haven't found another email program that I like as well as MailChimp
Barbara Wiesner profile photo

Usability

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Performance

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

No score
No answers yet
No answers on this topic
Mailchimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Constant Contact seems to be the most common alternative that people have gravitate towards, and for a low-tech person I would say that's appropriate. AWeber is a great alternative for people like affiliate marketers. Mad Mimi is a semi-popular alternative, but frankly I don't see any benefit of using Mad Mimi compared to MailChimp, and I have yet to get an explanation other than the fact they like the interface more than other email marketing providers.
Seth Tucker profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • MailChimp (and Mandrill) is the core of our email communications, so without it we wouldn't have an email marketing solution built into our product. So there's no way to totally measure the ROI except that we wouldn't have a built-in email marketing feature for our clients to use which is very important :)
Seth Tucker profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Mailchimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details