What users are saying about

APSIS Pro

3 Ratings

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Top Rated
1344 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

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Top Rated
1344 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

MailChimp

In my experience, MailChimp is great for promoting a product or brand on a regular basis. I use it in Higher Education to communicate about Student Organizations to Student Leaders on a bi-monthly basis. It works well when you have multiple, large audiences you are trying to communicate with. You can keep your lists in one place and send communication easier. MailChimp is not useful for small email campaigns. I'd say if you're emailing less than 100 individuals, this service is not ideal for you. Additionally, if you're not communicating at least once a month, it is not money well spent. On the other end, I would say communicating more than once a week is overboard, and will adversely affect your purpose for using the platform.
Rob Abid profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
MailChimp
8.5
WYSIWYG email editor
APSIS Pro
7.0
MailChimp
8.6
Dynamic content
APSIS Pro
7.0
MailChimp
8.0
Ability to test dynamic content
APSIS Pro
7.0
MailChimp
8.3
A/B testing
APSIS Pro
9.0
MailChimp
8.8
Mobile optimization
APSIS Pro
9.0
MailChimp
8.6
Email deliverability
APSIS Pro
9.0
MailChimp
8.9
List management
APSIS Pro
6.0
MailChimp
8.7
Triggered drip sequences
APSIS Pro
5.0
MailChimp
8.0
Landing pages
APSIS Pro
MailChimp
8.4

Reporting & Analytics

APSIS Pro
1.0
MailChimp
7.8
Dashboards
APSIS Pro
1.0
MailChimp
7.9
Standard reports
APSIS Pro
1.0
MailChimp
8.2
Custom reports
APSIS Pro
1.0
MailChimp
7.5

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Providing analytics. The data derived from MailChimp has been useful in crafting and adjusting our electronic communications to our audience. Particularly, the click rate of links and the open rate of the emails.
  • Style of emails. The presentation of the finished product looks polished and professional. Since using MailChimp, our engagement with electronic communication has significantly increased.
  • I really appreciate the ability to schedule emails in the future. I can create an email campaign to go out a week in advance. I used to have to set a calendar reminder to send our communication. This has eliminated the issue of forgetting to send the email and allowed for me to write and plan ahead.
Rob Abid profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • I wish their wordpress plugin form was better. It's really not as pretty as other forms.
Megan Russell profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
MailChimp7.0
Based on 19 answers
Despite all my frustration, I don't have any other good options without spending a lot more money. I do understand that Predictive Response has RSS campaign functionality in development. We use that tool (which is really in a different category) for marketing automation, and it works beautifully. If PR releases the RSS functionality, we'll try it immediately, and might switch. It would be more expensive, but probably worth it.For the clients we work with who have simple needs, there's no reason to switch away from MailChimp unless the staff get frustrated with the editor.
Anna Hazel Crotty profile photo

Usability

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Performance

No score
No answers yet
No answers on this topic
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

No score
No answers yet
No answers on this topic
MailChimp9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
Bob Thompson profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
I use Campaign Monitor for our software company. I did not get to make the buying decision on that, but we use a very advanced version of their software. I use a very basic level of MailChimp. But based on the features available to me in the basic MailChimp option, It stands up just as well as Campaign Monitor. I have not noticed a single thing that I can't do in MailChimp that I can do in Campaign Monitor. I was actually very thoroughly impressed that going from one software to the next I didn't feel like I had my hands tied because MailChimp didn't offer a certain feature. It's very reassuring that if I have to upgrade down the road that It would still be a great decision to stick with MailChimp for my small business.
Megan Russell profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • MailChimp has allowed the organization I worked for to track returns and ensure that proper procedures are being followed.
  • We were able to reduce returns during the months when the MailChimp survey was being used because it gave employees the incentive to follow company procedures that are put in place to provide a uniform and thorough experience for the customer when acclimating to our product.
Brandon Adawi profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details