AskNicely vs. Cognito Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Cognito Forms
Score 8.7 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
Pricing
AskNicelyCognito Forms
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AskNicelyCognito Forms
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AskNicelyCognito Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
26 Ratings
6% above category average
Cognito Forms
8.0
2 Ratings
3% above category average
Survey templates8.526 Ratings8.02 Ratings
Themes7.921 Ratings7.02 Ratings
Custom logo/branding8.324 Ratings9.02 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
24 Ratings
2% above category average
Cognito Forms
9.7
2 Ratings
13% above category average
Changes to live survey8.819 Ratings9.01 Ratings
Question design help8.721 Ratings10.02 Ratings
Multiple question types8.514 Ratings10.02 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
19 Ratings
4% below category average
Cognito Forms
10.0
2 Ratings
20% above category average
Survey logic flexibility7.919 Ratings10.02 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
25 Ratings
3% above category average
Cognito Forms
8.8
2 Ratings
8% above category average
Response tracking8.925 Ratings9.01 Ratings
Data export8.522 Ratings9.02 Ratings
Standard reports8.323 Ratings8.02 Ratings
Custom reports7.918 Ratings9.02 Ratings
Analytics8.420 Ratings9.02 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
20 Ratings
5% above category average
Cognito Forms
9.0
2 Ratings
7% above category average
Access controls8.918 Ratings8.02 Ratings
Compliance8.715 Ratings10.02 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
14 Ratings
4% above category average
Cognito Forms
9.0
1 Ratings
11% above category average
Vendor-offered crowdsourcing8.15 Ratings9.01 Ratings
Respondent restrictions8.613 Ratings9.01 Ratings
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User Ratings
AskNicelyCognito Forms
Likelihood to Recommend
8.9
(26 ratings)
8.5
(4 ratings)
Usability
-
(0 ratings)
7.8
(3 ratings)
Support Rating
-
(0 ratings)
8.5
(3 ratings)
User Testimonials
AskNicelyCognito Forms
Likelihood to Recommend
AskNicely
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Pros
AskNicely
  • NPS Surveys - Easy to access and use and branded for our company.
  • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
  • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
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Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
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Cons
AskNicely
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
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Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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Usability
AskNicely
No answers on this topic
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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Support Rating
AskNicely
No answers on this topic
Cognito Forms
quick and knowledgable
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Alternatives Considered
AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
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Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Return on Investment
AskNicely
  • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
  • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
  • Ask Nicely is a great way to follow up with all customers who have not had a good experience
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Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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