AtomicWriter vs. Uberflip

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Uberflip
Score 8.2 out of 10
N/A
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…N/A
Pricing
AtomicWriterUberflip
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterUberflip
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AtomicWriterUberflip
Considered Both Products
AtomicWriter

No answer on this topic

Uberflip
Chose Uberflip
SnapApp is a sister company of Uberflip. We had great results (2500 leads created within the year) and allowed our Sales Team to overachieve on our revenue goals.
Chose Uberflip
In my experience Uberflip measures up quite well to Seismic. It is easier to find the content you need in cotnent hubs and because of the interface. That makes it more useful. It is similarly easy to share content. Where Uberflip is weaker is backend link tracking viewing …
Chose Uberflip
We were evaluating apples and oranges, really. At the time of our evaluation, Pathfactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created.

We are …
Chose Uberflip
We're looking into and possibly reconfiguring our current use case.
Chose Uberflip
I think they have different perspectives and solutions, I think Uberflip is similar but different and use both to complement the strategy, there are things that they share and I choose which is the best from both in that specific area and used it. I love HubSpot and I think …
Chose Uberflip
We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo,
Chose Uberflip
I have not used an Uberflip alternative as I find Uberflip to be leading the pack. I've heard peers using PathFactory, but none of them seemed too impressed.
Chose Uberflip
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful …
Chose Uberflip
We looked at 6 different categories of these products. Below I outline how Uberflip stacked up against the other products.
  • Look N Feel: The Uberflip platform and front end hub look n feel scored higher than either of the other products. They had more template options, better …
Chose Uberflip
Ceros is a completely different type of tool, and didn't have the full functionality we needed. Pathfactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed …
Chose Uberflip
Uberflip's strengths seem to be in the organization and delivery of content journeys, the measurement of content engagement and integration into a broader digital marketing strategy (SEO capabilities, embedding on pages, partnerships and integrations).
Chose Uberflip
The WordPress site that we used before Uberflip was not intuitive, required developer time to maintain, and did not offer the same level of customization to the content types as Uberflip does. The connection with Pardot was not as smooth either.
Chose Uberflip
Uberflip truly integrates with the website experience through the resources hub and streams, but also in main website pop-ups and embedded tiles. It also fully integrates with our Marketing Automation Platform so we get additional information and data.
Chose Uberflip
Compared to Issuu, Uberflip has higher level content creation solutions and more integration of multi-media components for campaigns. Uberflip also allows everyone to build campaigns within the design itself.
Chose Uberflip
Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part.
Chose Uberflip
I inherited Uberflip, I did not choose it myself.
Chose Uberflip
The only competitor we looked at in comparison to Uberflip was Visually. From our perspective, Visually just didn't align with the content hub needs we were needing. We also had a more enjoyable sales process with Uberflip as they spent a lot of time customizing our demo …
Chose Uberflip
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.
Chose Uberflip
At the time of purchase we looked a few different Content Management Systems but what really stood out with Uberflip was the competitive pricing and the outstanding Customer Support team. They were there with us through set up making it an easy transition over and the customer …
Chose Uberflip
We selected Uberflip because it was integrated with HubSpot and provided a user experience similar to what we were developing on our website. Uberflip has also been very responsive since day 1 and gets our issues resolved quickly. We looked at doing more in-house or building it …
Chose Uberflip
I was not involved in the initial selection of Uberflip and have not used competitive products. In the past I have dealt with home-grown web pages/sections that housed content and it was very painful.
Chose Uberflip
Uberflip was the only vendor that allowed us to leverage content in newsletters with the ongoing content experience we were looking for.
Features
AtomicWriterUberflip
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
24% above category average
Uberflip
-
Ratings
Ideation10.00 Ratings00 Ratings
Approval workflows10.00 Ratings00 Ratings
Content collaboration10.00 Ratings00 Ratings
Content calendar10.00 Ratings00 Ratings
Network for content licensing/production10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
18% above category average
Uberflip
-
Ratings
Content hub10.00 Ratings00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution9.00 Ratings00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
10% above category average
Uberflip
-
Ratings
Audience profiling and targeting7.00 Ratings00 Ratings
Closed-loop tracking and reporting9.00 Ratings00 Ratings
Content performance analytics8.00 Ratings00 Ratings
Campaign optimization dashboard9.00 Ratings00 Ratings
Competitive analytics8.00 Ratings00 Ratings
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AtomicWriterUberflip
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User Ratings
AtomicWriterUberflip
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
9.8
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
3.1
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
AtomicWriterUberflip
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Read full review
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
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Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Read full review
  • Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
  • Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
  • Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
Read full review
Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Read full review
  • Decent amount of bugs in the system, constantly need to work with support.
  • Continues to raise their prices without adding much extra value.
  • Lots of turnover on their customer team's.
  • Somewhat customizable but could use some work on making hubs not all look exactly the same.
  • Mixed bag on the helpfulness of their teams.
  • Not overly proactive with suggestions for optimization or knowledge of their accounts.
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Likelihood to Renew
No answers on this topic
This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
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Usability
No answers on this topic
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
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Reliability and Availability
No answers on this topic
After using Uberflip for more than a year, we have yet to experience any down time.
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Support Rating
No answers on this topic
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
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Online Training
No answers on this topic
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
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Implementation Rating
No answers on this topic
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
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Alternatives Considered
No answers on this topic
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
Read full review
Return on Investment
  • Nothing at all
  • -
  • -
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  • Has allowed us to really understand what content is resonating most with our audiences.
  • Ability to clearly see what channels/campaigns are driving the most qualified traffic, which helps us with budget allocations year-to-year.
  • Enrichment has given us a very detailed look at activity on the user-level, which our sales team loves!
Read full review
ScreenShots

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.