Great flexibility and robust back-end analytics
May 03, 2022

Great flexibility and robust back-end analytics

Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Uberflip

We needed a way that we could really connect with teachers in the K-12 education space. We knew that just sending emails out about our products was not the best way to be engaging with them. We wanted to be a trusted and helpful resource to make teachers' lives easier. The education industry is one of the most stressful and demanding, especially over the last few years. So we created a teacher content resource hub built on the Uberflip platform. This site provides teachers with articles, activities, lesson plans, videos and more to help support their classroom lesson development. Since our audience is made up of such a wide range, we are able to segment the site and our content so teachers are able to quickly find content that would be most relevant to them.

Pros

  • Integration into already existing CRM platforms, like Marketo.
  • Robust back-end reporting with the what seems like endless filters.
  • High-level of support from both the account management and technical teams.
  • Problem-solving with a focus on your end goal or what you are trying to accomplish.

Cons

  • Basic link reporting, when using simple hyperlinks within content.
  • Has allowed us to really understand what content is resonating most with our audiences.
  • Ability to clearly see what channels/campaigns are driving the most qualified traffic, which helps us with budget allocations year-to-year.
  • Enrichment has given us a very detailed look at activity on the user-level, which our sales team loves!

Do you think Uberflip delivers good value for the price?

Yes

Are you happy with Uberflip's feature set?

Yes

Did Uberflip live up to sales and marketing promises?

Yes

Did implementation of Uberflip go as expected?

Yes

Would you buy Uberflip again?

Yes

The Uberflip platform is great for building a website that is targeted more at content marketing versus an eCommerce site. We use them both hand-in-hand. Driving traffic from one site to the other with very specific goals in mind for each of our site experiences. The tagging functionality on Uberflip is robust and extremely helpful when it comes to back-end reporting. We have been heavily using CTA forms to drive form fills and conversions, all feeding into our CRM system and contributing to our overall lead scoring initiatives.

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