Sales Enablement is Key
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Uberflip

We use Uberflip along with Uberflip Sales Assist for Marketing and Sales content management as well as sales enablement. Uberflip addresses a big problem we have had where we have not had a place to host our content to use in Marketing landing pages, or for the sales cycle. With Uberflip and Uberflip Sales Assist we are able to have content ready to go for whenever we need to create a Marketing landing page on the fly, or for when sales needs to send a piece of content to a prospect or client.

On the sales side of things, Sales Assist personalizes our buyers journey as well as enables us to track how sales content is being consumed by our prospects/clients. For the first time we now know, which of our content is being consumed, which isn't and then allows us to decide as a team "do we update the content that isn't working, or get rid of it all together?"
  • Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
  • Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
  • Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
  • Sales Enablement - Though I noted this as one of their strengths, they are still early in the game for their Sales Enablement platform. They are still tweaking the product to be perfect. This isn't necessarily a bad thing, personally I have seen it as a great opportunity to be able to help them adjust their product to satisfy a client like us.
  • Categories - Though I know it is on the roadmap, the lapse of categories on Uberflip pages has been a bit tedious. You can implement them with custom code, but I would prefer to see this built directly in the system
  • It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
  • Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
  • Content management has been key, it has been extremely helpful to centralize content in Uberflip.
They have absolutely been able to self-serve and create personalized content experiences for prospects and clients. It has had a huge impact at my company because it is the first sales enablement tool that we had used. Additionally, we were also onboarding Calendly and Vidyard at the same time and being that Uberflip integrates very well with both of those systems, it was a huge benefit to us.
It took a bit of time to initially set up the content hubs to make it specific to our needs, occasionally requiring custom code for things like disclaimers or font changes. But once we were up and running and the framework was there it became incredibly easy to put together content hubs and streams.

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Uberflip is well suited in the sales process, as well as in personalized campaigns for Marketing. In the Sales process, you are able to pick and choose content specifically for a prospect and serve it up in a format that is easy to digest and very dynamic(no more clunky PDFs!). For personalized marketing campaigns, you can take advantage of integrations with other tools(such as 6sense) to change a page's content based on an audience.