Uberflip truly powers our content experience!
Updated August 27, 2021

Uberflip truly powers our content experience!

Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Uberflip

We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.

Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.

  • Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
  • The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
  • Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
  • Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
  • While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
  • I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
  • Uberflip has helped us engage target accounts, extend content reach, increase conversion on content assets and drive pipeline creation.
  • Uberflip has saved the marketing ops time and reduced error and complexity in managing and distributing content.
  • Uberflip has allowed Marketing to better enable Sales to use current content with prospects.
I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
The setup and publishing process can be very streamlined. There are advanced options for customization but Uberflip also does a great job of laying out all the steps, providing resources and best practices to help you get going on hub set up. Once your hub is configured, adding additional content or creating a new marketing stream can take just minutes - it is that easy!
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.

Do you think Uberflip delivers good value for the price?

Yes

Are you happy with Uberflip's feature set?

Yes

Did Uberflip live up to sales and marketing promises?

Yes

Did implementation of Uberflip go as expected?

Yes

Would you buy Uberflip again?

Yes

I think Uberflip is suited for most B2B marketing teams. It is a platform that, for a small team, can provide the infrastructure to deploy content experiences without having to have a lot of internal technical resources and it can grow and scale with them as their teams/business grows. Uberflip can also meet the needs of larger enterprises with the ability to leverage all the same great content but have different teams or divisions pulling the content into the streams they need for their specific campaigns and efforts.

Uberflip Feature Ratings

Using Uberflip

30 - demand generation, marketing operations, content marketing, field marketing, digital marketing
1 - marketing operations looks after the forms and integration to our MAP, we have partial time spent by content marketing or demand gen to add content assets or update branding etc.
  • Resource center hubs
  • ABM destinations
  • Campaign destinations
  • We stopped printing collateral to bring to in-person tradeshows and instead had a postcard that led people to an Uberflip stream that had all the relevant content on it
It is literally the "hub" of our content destination strategy - we love it and don't see living without it

Evaluating Uberflip and Competitors

  • Product Features
  • Prior Experience with the Product

Uberflip Implementation

The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Change management was a big part of the implementation and was well-handled

Uberflip Support

The support team, implementation team and customer success team are all great - responsive, helpful and go above and beyond to work with us
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No, the standard support is great!
Yes - totally taken care of!

Using Uberflip

It is really an easy platform to use
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Easy to drag and drop content, upload images, style text