Attentive Mobile vs. Bluecore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attentive
Score 8.3 out of 10
N/A
Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.N/A
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
Pricing
Attentive MobileBluecore
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AttentiveBluecore
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
User Ratings
Attentive MobileBluecore
Likelihood to Recommend
6.7
(4 ratings)
8.2
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Attentive MobileBluecore
Likelihood to Recommend
Attentive
Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
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Bluecore
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
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Pros
Attentive
  • Account management
  • Platform interface
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Bluecore
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
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Cons
Attentive
  • More communication on ways to improve
  • More structure on calls with our account manager
  • More clarity on insights and new ideas
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Bluecore
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
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Usability
Attentive
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
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Bluecore
No answers on this topic
Support Rating
Attentive
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
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Bluecore
No answers on this topic
Alternatives Considered
Attentive
No contract, no problem.
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Bluecore
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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Return on Investment
Attentive
  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money
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Bluecore
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
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