Attentive Mobile vs. Bluecore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attentive
Score 8.9 out of 10
N/A
Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.N/A
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
Pricing
Attentive MobileBluecore
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AttentiveBluecore
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Attentive MobileBluecore
Best Alternatives
Attentive MobileBluecore
Small Businesses
OneSignal
OneSignal
Score 8.1 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Attentive MobileBluecore
Likelihood to Recommend
9.3
(7 ratings)
8.2
(2 ratings)
Usability
9.3
(4 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Attentive MobileBluecore
Likelihood to Recommend
Attentive
I genuinely enjoy working with the Attentive platform due to its user-friendly design and the hands-on support provided by their team. Over the years, we've implemented various strategies to enhance our profile performance and have experienced remarkable growth through the use of AI Pro and the recommended customer journeys.
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Bluecore
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
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Pros
Attentive
  • The support team we work with are really knowledgeable and helpful.
  • Campaign set up and scheduling is extremely easy.
  • The platform is constantly updating with new features.
  • Reporting is very easy to pull.
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Bluecore
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
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Cons
Attentive
  • More communication on ways to improve
  • More structure on calls with our account manager
  • More clarity on insights and new ideas
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Bluecore
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
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Usability
Attentive
Good usability and it is easy to train new employees on the platform since it is so intuitive. Love playing around with the segmentation tools and seeing how it affects audience size for deployments. Overall, a great UI experience.
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Bluecore
No answers on this topic
Support Rating
Attentive
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
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Bluecore
No answers on this topic
Alternatives Considered
Attentive
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
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Bluecore
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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Return on Investment
Attentive
  • We have increased incremental income by using the AI Pro audience targeting
  • We have seen a reduction in our sending cost due to proper targeting of our engaged customers also by using AI Pro's data
  • By implementing retargeting campaigns, we have also been able to increase engagement on campaigns
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Bluecore
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
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ScreenShots