Attentive vs Bluecore

Likelihood to Recommend

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.

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Verified User

Manager in Marketing

Consumer Goods Company, 501-1000 employees

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Pros

Account management
Platform interface

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Verified User

Director in Marketing

Health, Wellness and Fitness Company, 11-50 employees

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Triggered emails
Audience segmentation
Integration with Facebook and Adwords

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Verified User

Manager in Marketing

Consumer Goods Company, 501-1000 employees

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Cons

More communication on ways to improve
More structure on calls with our account manager
More clarity on insights and new ideas

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.

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Verified User

Manager in Marketing

Consumer Goods Company, 501-1000 employees

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Usability

Attentive 10.0

Based on 1 answer

Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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No score

No answers yet

No answers on this topic

Support Rating

Attentive 10.0

Based on 1 answer

Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.

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Verified User

Manager in Marketing

Consumer Goods Company, 501-1000 employees

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Return on Investment

Some clients seeing 50x ROAS (which plateaus eventually)
All clients making money

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.

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Verified User

Manager in Marketing

Consumer Goods Company, 501-1000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Attentive

Bluecore

Likelihood to Recommend

Attentive

Bluecore

Pros

Attentive

Bluecore

Cons

Attentive

Bluecore

Usability

Attentive

Bluecore

Support Rating

Attentive

Bluecore

Alternatives Considered

Attentive

Bluecore

Return on Investment

Attentive

Bluecore

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Add comparison