Audiense vs. Demographics Pro

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Incentivized

Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.

Incentivized

• Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
• Audiense also has great analytical tools like best time to tweet reports
• Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

• location demos
• income demos
• brand affinity info

Incentivized

• For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
• For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
• As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
• If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.

Incentivized

• the price, it can be hard to justify the cost with some clients

Incentivized

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Incentivized

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

I have never had an issue.

I have never had an issue.

Any questions we had were promptly answered.

Pretty simple to start using. Have to do some self-study to learn more advanced features

Just a plug and play online tool

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

Incentivized

Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.

Incentivized

• Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
• Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.

Incentivized

• Has made it possible for us to justify campaigns with clients.

Incentivized