What users are saying about
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
128 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Authoritas (formerly Analytics SEO)

This tool is particularly well suited to SEO teams that don't require a great deal of precision or specialization. For example, this tool provides a very user-friendly way to do keyword research, but might not be well suited to someone that needs exact search volumes or keyword difficulties. The tool offers a great bang for your buck, but isn't the most capable tool out there. Still great!
Nathan Richardson | TrustRadius Reviewer

BrightEdge

I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.
Christina Lepore | TrustRadius Reviewer

Feature Rating Comparison

SEO

Authoritas (formerly Analytics SEO)
7.3
BrightEdge
8.5
Keyword analysis
Authoritas (formerly Analytics SEO)
9.0
BrightEdge
8.7
Backlink management
Authoritas (formerly Analytics SEO)
7.0
BrightEdge
8.4
SERP ranking tracking
Authoritas (formerly Analytics SEO)
9.0
BrightEdge
9.2
Page grader
Authoritas (formerly Analytics SEO)
8.0
BrightEdge
8.5
Competitive analysis
Authoritas (formerly Analytics SEO)
8.0
BrightEdge
9.0
Site audit / diagnostics
Authoritas (formerly Analytics SEO)
6.0
BrightEdge
7.5
Site recommendations
Authoritas (formerly Analytics SEO)
5.0
BrightEdge
8.2
Task management
Authoritas (formerly Analytics SEO)
6.0
BrightEdge
8.6

SEO Channels

Authoritas (formerly Analytics SEO)
7.3
BrightEdge
8.7
Local SEO
Authoritas (formerly Analytics SEO)
7.0
BrightEdge
8.6
Social SEO
Authoritas (formerly Analytics SEO)
9.0
BrightEdge
8.3
Mobile SEO
Authoritas (formerly Analytics SEO)
7.0
BrightEdge
8.8
Global SEO
Authoritas (formerly Analytics SEO)
6.0
BrightEdge
9.0

SEO Platform & Account Management

Authoritas (formerly Analytics SEO)
9.0
BrightEdge
9.1
Multi-domain support
Authoritas (formerly Analytics SEO)
9.0
BrightEdge
8.9
Integration with web analytics tools
Authoritas (formerly Analytics SEO)
9.0
BrightEdge
9.3

Pros

Authoritas (formerly Analytics SEO)

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer

BrightEdge

  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
Anonymous | TrustRadius Reviewer

Cons

Authoritas (formerly Analytics SEO)

  • Crawling.
  • Brand Mentions.
  • Analysis Tools.
Nathan Richardson | TrustRadius Reviewer

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 9.6
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Usability

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Support Rating

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 9.4
Based on 13 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair | TrustRadius Reviewer

Implementation Rating

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Alternatives Considered

Authoritas (formerly Analytics SEO)

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer

BrightEdge

We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
Anonymous | TrustRadius Reviewer

Return on Investment

Authoritas (formerly Analytics SEO)

  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.
Nathan Richardson | TrustRadius Reviewer

BrightEdge

  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
Anonymous | TrustRadius Reviewer

Pricing Details

Authoritas (formerly Analytics SEO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Authoritas (formerly Analytics SEO)
10.0
BrightEdge
9.0

Likelihood to Renew

Authoritas (formerly Analytics SEO)
BrightEdge
9.6

Usability

Authoritas (formerly Analytics SEO)
BrightEdge
10.0

Support Rating

Authoritas (formerly Analytics SEO)
BrightEdge
9.4

Implementation Rating

Authoritas (formerly Analytics SEO)
BrightEdge
8.3

Add comparison