What users are saying about
27 Ratings
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Top Rated
147 Ratings
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

BrightEdge

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Top Rated
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

  • BrightEdge ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

6.9

Authoritas

69%
8.6

BrightEdge

86%
BrightEdge ranks higher in 8/8 features

Keyword analysis

7.0
70%
2 Ratings
9.5
95%
46 Ratings

Backlink management

7.0
70%
2 Ratings
7.2
72%
40 Ratings

SERP ranking tracking

8.0
80%
2 Ratings
9.3
93%
44 Ratings

Page grader

7.0
70%
2 Ratings
8.2
82%
39 Ratings

Competitive analysis

8.0
80%
2 Ratings
9.0
90%
46 Ratings

Site audit / diagnostics

5.0
50%
2 Ratings
9.0
90%
43 Ratings

Site recommendations

5.0
50%
2 Ratings
7.9
79%
46 Ratings

Task management

8.0
80%
2 Ratings
8.5
85%
41 Ratings

SEO Channels

7.3

Authoritas

73%
8.2

BrightEdge

82%
BrightEdge ranks higher in 3/4 features

Local SEO

7.0
70%
1 Rating
8.6
86%
35 Ratings

Social SEO

9.0
90%
1 Rating
8.0
80%
30 Ratings

Mobile SEO

7.0
70%
1 Rating
7.0
70%
41 Ratings

Global SEO

6.0
60%
1 Rating
9.1
91%
34 Ratings

SEO Platform & Account Management

7.0

Authoritas

70%
9.0

BrightEdge

90%
BrightEdge ranks higher in 2/2 features

Multi-domain support

6.0
60%
2 Ratings
8.9
89%
35 Ratings

Integration with web analytics tools

8.0
80%
2 Ratings
9.0
90%
43 Ratings

Attribute Ratings

  • BrightEdge is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.4

Authoritas

74%
2 Ratings
8.8

BrightEdge

88%
78 Ratings

Likelihood to Renew

Authoritas

N/A
0 Ratings
10.0

BrightEdge

100%
35 Ratings

Usability

Authoritas

N/A
0 Ratings
10.0

BrightEdge

100%
10 Ratings

Support Rating

Authoritas

N/A
0 Ratings
9.3

BrightEdge

93%
19 Ratings

Implementation Rating

Authoritas

N/A
0 Ratings
8.3

BrightEdge

83%
4 Ratings

Likelihood to Recommend

Authoritas

Great for agencies with big data
Craig Connelly | TrustRadius Reviewer

BrightEdge

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Alissa Steingraber | TrustRadius Reviewer

Pros

Authoritas

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Cons

Authoritas

  • UX is quite challenging
  • Needs to be responsive so it fits all screens
  • Quick analysis of competition would be good
Craig Connelly | TrustRadius Reviewer

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Pricing Details

Authoritas

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Authoritas

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Usability

Authoritas

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Support Rating

Authoritas

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 9.3
Based on 19 answers
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
Jon Bowers | TrustRadius Reviewer

Implementation Rating

Authoritas

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 8.3
Based on 4 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Alternatives Considered

Authoritas

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer

BrightEdge

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Cole Mauer | TrustRadius Reviewer

Return on Investment

Authoritas

  • Very good ROI
  • Great for tracking, etc.
  • Been a great investment
Craig Connelly | TrustRadius Reviewer

BrightEdge

  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
Shane Adair | TrustRadius Reviewer

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