Authoritas vs. BrightEdge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Authoritas
Score 7.0 out of 10
N/A
Authoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.N/A
BrightEdge
Score 7.5 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Pricing
AuthoritasBrightEdge
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AuthoritasBrightEdge
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AuthoritasBrightEdge
Considered Both Products
Authoritas

No answer on this topic

BrightEdge
Chose BrightEdge
Much smoother platform and more useful default reporting.
Top Pros
Top Cons
Features
AuthoritasBrightEdge
SEO
Comparison of SEO features of Product A and Product B
Authoritas
6.9
2 Ratings
12% below category average
BrightEdge
8.8
46 Ratings
12% above category average
Keyword analysis7.02 Ratings9.646 Ratings
Backlink management7.02 Ratings7.340 Ratings
SERP ranking tracking8.02 Ratings9.444 Ratings
Page grader7.02 Ratings8.239 Ratings
Competitive analysis8.02 Ratings9.246 Ratings
Site audit / diagnostics5.02 Ratings9.543 Ratings
Site recommendations5.02 Ratings8.146 Ratings
Task management8.02 Ratings8.941 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Authoritas
7.3
1 Ratings
4% below category average
BrightEdge
8.2
44 Ratings
7% above category average
Local SEO7.01 Ratings8.535 Ratings
Social SEO9.01 Ratings8.030 Ratings
Mobile SEO7.01 Ratings7.241 Ratings
Global SEO6.01 Ratings9.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Authoritas
7.0
2 Ratings
19% below category average
BrightEdge
8.9
44 Ratings
5% above category average
Multi-domain support6.02 Ratings9.035 Ratings
Integration with web analytics tools8.02 Ratings8.743 Ratings
Best Alternatives
AuthoritasBrightEdge
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
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User Ratings
AuthoritasBrightEdge
Likelihood to Recommend
7.0
(2 ratings)
8.6
(78 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(35 ratings)
Usability
-
(0 ratings)
10.0
(10 ratings)
Support Rating
-
(0 ratings)
9.0
(14 ratings)
Implementation Rating
-
(0 ratings)
8.3
(2 ratings)
User Testimonials
AuthoritasBrightEdge
Likelihood to Recommend
Analytics SEO (t/a Authoritas)
Great for agencies with big data
Read full review
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Read full review
Pros
Analytics SEO (t/a Authoritas)
  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Read full review
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Read full review
Cons
Analytics SEO (t/a Authoritas)
  • UX is quite challenging
  • Needs to be responsive so it fits all screens
  • Quick analysis of competition would be good
Read full review
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Read full review
Likelihood to Renew
Analytics SEO (t/a Authoritas)
No answers on this topic
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Read full review
Usability
Analytics SEO (t/a Authoritas)
No answers on this topic
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Read full review
Support Rating
Analytics SEO (t/a Authoritas)
No answers on this topic
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Implementation Rating
Analytics SEO (t/a Authoritas)
No answers on this topic
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Read full review
Alternatives Considered
Analytics SEO (t/a Authoritas)
If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Read full review
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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Return on Investment
Analytics SEO (t/a Authoritas)
  • Very good ROI
  • Great for tracking, etc.
  • Been a great investment
Read full review
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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ScreenShots