VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Avenseo
VWO
Editions & Modules
No answers on this topic
Subscription
$99.00
per month
TESTING
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The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
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Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
Avenseo
VWO
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Avenseo
VWO
Features
Avenseo
VWO
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Avenseo
9.7
1 Ratings
15% above category average
VWO
7.5
11 Ratings
11% below category average
a/b experiment testing
10.01 Ratings
8.21 Ratings
Split URL testing
10.01 Ratings
9.11 Ratings
Multivariate testing
10.01 Ratings
8.011 Ratings
Multi-page/funnel testing
10.01 Ratings
6.41 Ratings
Cross-browser testing
10.01 Ratings
8.21 Ratings
Mobile app testing
9.01 Ratings
00 Ratings
Test significance
10.01 Ratings
7.31 Ratings
Visual / WYSIWYG editor
10.01 Ratings
7.31 Ratings
Advanced code editor
7.01 Ratings
9.11 Ratings
Page surveys
8.01 Ratings
00 Ratings
Visitor recordings
10.01 Ratings
6.41 Ratings
Preview mode
10.01 Ratings
6.41 Ratings
Test duration calculator
10.01 Ratings
6.41 Ratings
Experiment scheduler
10.01 Ratings
00 Ratings
Experiment workflow and approval
10.01 Ratings
00 Ratings
Dynamic experiment activation
10.01 Ratings
00 Ratings
Client-side tests
10.01 Ratings
00 Ratings
Server-side tests
10.01 Ratings
00 Ratings
Mutually exclusive tests
10.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Avenseo
10.0
1 Ratings
13% above category average
VWO
8.2
1 Ratings
6% below category average
Standard visitor segmentation
10.01 Ratings
9.11 Ratings
Behavioral visitor segmentation
10.01 Ratings
7.31 Ratings
Traffic allocation control
10.01 Ratings
9.11 Ratings
Website personalization
10.01 Ratings
7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
When a business wants to grow they need more conversion no matter what. In this regard, this A/B and MVT platform is a game-changer. If your business is on the right track then do not hesitate to jump into this software to witness a significant upgrade in your growth.
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
The VWO interface is pretty intuitive and let's non-technical users make variants for testing
The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement. You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.