TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AWeber

    Score8.1 out of 10
    N/AAWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

    $15

    per month

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Pricing
    AWeberInsightly Marketing
    Editions & Modules
    AWeber Lite
    $15
    per month Starting at
    AWeber Plus
    $30
    per month Starting at
    Done For You Email
    $30
    per month Starting at
    Unlimited
    $899
    per month
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    Offerings
    Pricing Offerings
    AWeberInsightly Marketing
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup Fee$79 one-time feeNo setup fee
    Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.—
    More Pricing Information
    Features
    AWeberInsightly Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of AWeber and Insightly Marketing
    Feature
    AWeber
    7.7
    31 Ratings
    4% below category average
    Insightly Marketing
    7.8
    2 Ratings
    0% above category average
    WYSIWYG email editor8.930 Ratings7.01 Ratings
    Dynamic content7.03 Ratings7.02 Ratings
    Landing pages6.04 Ratings7.52 Ratings
    A/B testing8.07 Ratings7.01 Ratings
    Mobile optimization7.026 Ratings10.01 Ratings
    Email deliverability reporting8.031 Ratings7.01 Ratings
    List management8.031 Ratings9.02 Ratings
    Triggered drip sequences8.927 Ratings00 Ratings
    Ability to test dynamic content00 Ratings7.52 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of AWeber and Insightly Marketing
    Feature
    AWeber
    8.6
    31 Ratings
    12% above category average
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    Dashboards8.927 Ratings8.52 Ratings
    Standard reports8.931 Ratings9.02 Ratings
    Custom reports7.926 Ratings7.92 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of AWeber and Insightly Marketing
    Feature
    AWeber
    7.6
    3 Ratings
    7% below category average
    Insightly Marketing
    -
    Ratings
    URL Validation7.73 Ratings00 Ratings
    Link Tracking8.43 Ratings00 Ratings
    Image Validation7.13 Ratings00 Ratings
    Inbox Display7.13 Ratings00 Ratings
    Spam Testing7.13 Ratings00 Ratings
    Email Previews8.43 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of AWeber and Insightly Marketing
    Feature
    AWeber
    -
    Ratings
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    Lead nurturing automation00 Ratings10.01 Ratings
    Lead scoring and grading00 Ratings9.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of AWeber and Insightly Marketing
    Feature
    AWeber
    -
    Ratings
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    Calendaring00 Ratings9.01 Ratings
    Event/webinar marketing00 Ratings9.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of AWeber and Insightly Marketing
    Feature
    AWeber
    -
    Ratings
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    API00 Ratings8.02 Ratings
    Customizability00 Ratings8.52 Ratings
    Best Alternatives
    AWeberInsightly Marketing
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AWeberInsightly Marketing
    Likelihood to Recommend
    8.0
    (37 ratings)
    1.0
    (3 ratings)
    Likelihood to Renew
    6.8
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    1.0
    (1 ratings)
    Support Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    AWeberInsightly Marketing
    Likelihood to Recommend
    AWeber
    AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
    Read full review
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Pros
    AWeber
    • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
    • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
    • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
    • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
    Incentivized
    Read full review
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Cons
    AWeber
    • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
    • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
    • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
    Incentivized
    Read full review
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Likelihood to Renew
    AWeber
    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Read full review
    Unbounce
    No answers on this topic
    Usability
    AWeber
    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Incentivized
    Read full review
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Support Rating
    AWeber
    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Incentivized
    Read full review
    Unbounce
    No answers on this topic
    Alternatives Considered
    AWeber
    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Read full review
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Return on Investment
    AWeber
    • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
    • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
    • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
    Incentivized
    Read full review
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    ScreenShots

    AWeber Screenshots

    Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.

    Insightly Marketing Screenshots

    Product screenshotProduct screenshotProduct screenshot