What users are saying about
97 Ratings
97 Ratings
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Score 8.6 out of 100
7 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • Insightly Marketing ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.0

AWeber

70%
7.8

Insightly Marketing

78%
Insightly Marketing ranks higher in 6/9 features

WYSIWYG email editor

6.2
62%
29 Ratings
7.0
70%
1 Rating

Dynamic content

7.9
79%
2 Ratings
7.0
70%
2 Ratings

Landing pages

4.7
47%
3 Ratings
7.5
75%
2 Ratings

A/B testing

6.0
60%
6 Ratings
7.0
70%
1 Rating

Mobile optimization

6.1
61%
25 Ratings
10.0
100%
1 Rating

Email deliverability reporting

7.7
77%
57 Ratings
7.0
70%
1 Rating

List management

8.5
85%
30 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
N/A
0 Ratings

Ability to test dynamic content

N/A
0 Ratings
7.5
75%
2 Ratings

Reporting & Analytics

5.1

AWeber

51%
8.5

Insightly Marketing

85%
Insightly Marketing ranks higher in 3/3 features

Dashboards

6.2
62%
26 Ratings
8.5
85%
2 Ratings

Standard reports

4.8
48%
30 Ratings
9.0
90%
2 Ratings

Custom reports

4.3
43%
25 Ratings
8.0
80%
2 Ratings

Pre-Send Testing

7.9

AWeber

79%

Insightly Marketing

Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features

URL Validation

8.7
87%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
N/A
0 Ratings

Lead Management

AWeber

Feature Set Not Supported
N/A
9.5

Insightly Marketing

95%
Insightly Marketing ranks higher in 2/2 features

Lead nurturing

N/A
0 Ratings
10.0
100%
1 Rating

Lead scoring and grading

N/A
0 Ratings
9.0
90%
1 Rating

Campaign Management

AWeber

Feature Set Not Supported
N/A
9.0

Insightly Marketing

90%
Insightly Marketing ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
9.0
90%
1 Rating

Event/webinar marketing

N/A
0 Ratings
9.0
90%
1 Rating

Platform & Infrastructure

AWeber

Feature Set Not Supported
N/A
8.2

Insightly Marketing

82%
Insightly Marketing ranks higher in 2/2 features

API

N/A
0 Ratings
8.0
80%
2 Ratings

Customizability

N/A
0 Ratings
8.5
85%
2 Ratings

Attribute Ratings

  • Insightly Marketing is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.7

AWeber

67%
36 Ratings
7.5

Insightly Marketing

75%
2 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings

Insightly Marketing

N/A
0 Ratings

Usability

7.3

AWeber

73%
2 Ratings

Insightly Marketing

N/A
0 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings

Insightly Marketing

N/A
0 Ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Anonymous | TrustRadius Reviewer

Insightly Marketing

It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Anonymous | TrustRadius Reviewer

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Greg Dungan | TrustRadius Reviewer

Insightly Marketing

  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Anonymous | TrustRadius Reviewer

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Anonymous | TrustRadius Reviewer

Insightly Marketing

  • Sometimes have to group things manually.
  • Should have some auto sync option.
Anonymous | TrustRadius Reviewer

Pricing Details

AWeber

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber Pro$16.152
  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Insightly Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0 billed annually

Insightly Marketing Editions & Modules

Edition
Enterprise$1,299 per month1
Professional$599 per month1
Plus$299 per month1
  1. billed annually
Additional Pricing Details

Likelihood to Renew

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Usability

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Support Rating

AWeber

AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Anonymous | TrustRadius Reviewer

Insightly Marketing

We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM software platforms. Insightly was our top contender for ease of use.
Anonymous | TrustRadius Reviewer

Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
Jackie Bassett | TrustRadius Reviewer

Insightly Marketing

  • Clean and clear proposal management
  • Improved the efficiency
  • Give BD team directions
Anonymous | TrustRadius Reviewer

Screenshots

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