What users are saying about
82 Ratings
82 Ratings
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Score 8.4 out of 100
10 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Anonymous | TrustRadius Reviewer

Insightly Marketing

We had utilized this application for our work, almost certainly this is the best application yet. It needs to change this application since this application doesn't have all the highlights that can be used for a superior business application. This application can be utilized as a business master application and can likewise share the contacts. This application tracks the referrals made by anybody.
Wiliam Alifie-Joise | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

AWeber
8.3
Insightly Marketing
8.6
WYSIWYG email editor
AWeber
8.6
Insightly Marketing
8.8
A/B testing
AWeber
6.2
Insightly Marketing
8.7
Mobile optimization
AWeber
8.5
Insightly Marketing
8.4
Email deliverability reporting
AWeber
9.8
Insightly Marketing
8.8
List management
AWeber
8.7
Insightly Marketing
8.9
Triggered drip sequences
AWeber
8.3
Insightly Marketing
Dynamic content
AWeber
Insightly Marketing
8.3
Ability to test dynamic content
AWeber
Insightly Marketing
8.6
Landing pages
AWeber
Insightly Marketing
8.3

Reporting & Analytics

AWeber
8.4
Insightly Marketing
8.7
Dashboards
AWeber
8.5
Insightly Marketing
8.9
Standard reports
AWeber
8.7
Insightly Marketing
9.0
Custom reports
AWeber
8.0
Insightly Marketing
8.1

Lead Management

AWeber
Insightly Marketing
9.2
Lead nurturing
AWeber
Insightly Marketing
9.3
Lead scoring and grading
AWeber
Insightly Marketing
9.0

Campaign Management

AWeber
Insightly Marketing
9.0
Calendaring
AWeber
Insightly Marketing
9.0
Event/webinar marketing
AWeber
Insightly Marketing
9.0

Platform & Infrastructure

AWeber
Insightly Marketing
8.9
API
AWeber
Insightly Marketing
9.0
Customizability
AWeber
Insightly Marketing
8.8

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Greg Dungan | TrustRadius Reviewer

Insightly Marketing

  • Converting closed opportunities into projects
  • Working while on the go with the mobile apps
  • Storing company products information in an organized way
  • List segmentation and mass emailing
Mahmoud Farag | TrustRadius Reviewer

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Anonymous | TrustRadius Reviewer

Insightly Marketing

  • Insightly Marketing is an absolute tool for managing all the sales and marketing-related tasks but I don’t like its price.
  • We have witnessed functioning issues in it which makes it a lot slower and thus disturbs its normal working.
  • Dashboard and reporting option needs more improvement.
Carli Espino | TrustRadius Reviewer

Likelihood to Renew

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Usability

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Support Rating

AWeber

AWeber 9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

AWeber

AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM
coll kirk | TrustRadius Reviewer

Insightly Marketing

Insightly Marketing stack up against all other platforms, because Insightly Marketing is used for large as well as small businesses where Constant Contact is supported small-scale industry more. It provides all major features like A/B testing, Drip campaign and Dynamic contents feature, when in ZoomInfo there are no features mentioned above. ZoomInfo only provides lead qualification, so I selected Insightly Marketing for my work.
Preet Chovatiya | TrustRadius Reviewer

Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
Jackie Bassett | TrustRadius Reviewer

Insightly Marketing

  • They have so much support in growing business from down side to upside I will say.
  • Marketing is best the way they provide leads which very good and interesting customer [without having] to do business which very helpful to us.
  • Overall it's so good and a business partner.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AWeber

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber Pro$16.152
  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.

Insightly Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Insightly Marketing Editions & Modules

Edition
Enterprise$1,299 per month1
Professional$599 per month1
Plus$299 per month1
  1. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AWeber
8.8
Insightly Marketing
8.6

Likelihood to Renew

AWeber
6.8
Insightly Marketing

Usability

AWeber
7.3
Insightly Marketing

Support Rating

AWeber
9.1
Insightly Marketing

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