AWeber vs. Insightly Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 8.2 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$15
per month
Insightly Marketing
Score 3.9 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
Pricing
AWeberInsightly Marketing
Editions & Modules
AWeber Lite
$15
per month Starting at
AWeber Plus
$30
per month Starting at
Done For You Email
$30
per month Starting at
Unlimited
$899
per month
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Offerings
Pricing Offerings
AWeberInsightly Marketing
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup Fee$79 one-time feeNo setup fee
Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.
More Pricing Information
Community Pulse
AWeberInsightly Marketing
Features
AWeberInsightly Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
31 Ratings
3% below category average
Insightly Marketing
7.8
2 Ratings
2% above category average
WYSIWYG email editor8.930 Ratings7.01 Ratings
Dynamic content7.03 Ratings7.02 Ratings
Landing pages6.04 Ratings7.52 Ratings
A/B testing8.07 Ratings7.01 Ratings
Mobile optimization7.026 Ratings10.01 Ratings
Email deliverability reporting8.031 Ratings7.01 Ratings
List management8.031 Ratings9.02 Ratings
Triggered drip sequences8.927 Ratings00 Ratings
Ability to test dynamic content00 Ratings7.52 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.6
31 Ratings
12% above category average
Insightly Marketing
8.5
2 Ratings
15% above category average
Dashboards8.927 Ratings8.52 Ratings
Standard reports8.931 Ratings9.02 Ratings
Custom reports7.926 Ratings7.92 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
3 Ratings
4% below category average
Insightly Marketing
-
Ratings
URL Validation7.73 Ratings00 Ratings
Link Tracking8.43 Ratings00 Ratings
Image Validation7.13 Ratings00 Ratings
Inbox Display7.13 Ratings00 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.43 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AWeber
-
Ratings
Insightly Marketing
9.5
1 Ratings
19% above category average
Lead nurturing automation00 Ratings10.01 Ratings
Lead scoring and grading00 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AWeber
-
Ratings
Insightly Marketing
9.0
1 Ratings
19% above category average
Calendaring00 Ratings9.01 Ratings
Event/webinar marketing00 Ratings9.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AWeber
-
Ratings
Insightly Marketing
8.2
2 Ratings
10% above category average
API00 Ratings8.02 Ratings
Customizability00 Ratings8.52 Ratings
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AWeberInsightly Marketing
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Mad Mimi
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Score 10.0 out of 10
Vbout
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Score 10.0 out of 10
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VerticalResponse
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Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AWeberInsightly Marketing
Likelihood to Recommend
8.0
(37 ratings)
1.0
(3 ratings)
Likelihood to Renew
6.8
(6 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
1.0
(1 ratings)
Support Rating
10.0
(3 ratings)
-
(0 ratings)
User Testimonials
AWeberInsightly Marketing
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
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unbounce
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
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Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
Read full review
unbounce
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Read full review
Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
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unbounce
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
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Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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unbounce
No answers on this topic
Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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unbounce
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Read full review
unbounce
No answers on this topic
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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unbounce
Easy to check the phases and notes while EP is more for the project [management].
Read full review
Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
unbounce
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
Read full review
ScreenShots

AWeber Screenshots

Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.

Insightly Marketing Screenshots

Screenshot of Screenshot of Screenshot of