TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AWeber

    Score8.1 out of 10
    N/AAWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

    $15

    per month

    Iterable

    Score8.1 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    AWeberIterable
    Editions & Modules
    AWeber Lite
    $15
    per month Starting at
    AWeber Plus
    $30
    per month Starting at
    Done For You Email
    $30
    per month Starting at
    Unlimited
    $899
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AWeberIterable
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup Fee$79 one-time feeOptional
    Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.—
    More Pricing Information
    Community Pulse
    AWeberIterable
    Considered Both Products
    AWeber
    No answer on this topic
    Iterable
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    103 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    67 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    66 Answers
    Features
    AWeberIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of AWeber and Iterable
    Feature
    AWeber
    7.7
    31 Ratings
    4% below category average
    Iterable
    8.1
    119 Ratings
    5% above category average
    WYSIWYG email editor8.930 Ratings8.9106 Ratings
    Dynamic content7.03 Ratings8.8113 Ratings
    Landing pages6.04 Ratings00 Ratings
    A/B testing8.07 Ratings8.6115 Ratings
    Mobile optimization7.026 Ratings8.0110 Ratings
    Email deliverability reporting8.031 Ratings7.1115 Ratings
    List management8.031 Ratings7.0115 Ratings
    Triggered drip sequences8.927 Ratings8.1102 Ratings
    Ability to test dynamic content00 Ratings8.6111 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of AWeber and Iterable
    Feature
    AWeber
    8.6
    31 Ratings
    12% above category average
    Iterable
    5.7
    116 Ratings
    27% below category average
    Dashboards8.927 Ratings6.1116 Ratings
    Standard reports8.931 Ratings5.5114 Ratings
    Custom reports7.926 Ratings5.3105 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of AWeber and Iterable
    Feature
    AWeber
    7.6
    3 Ratings
    7% below category average
    Iterable
    -
    Ratings
    URL Validation7.73 Ratings00 Ratings
    Link Tracking8.43 Ratings00 Ratings
    Image Validation7.13 Ratings00 Ratings
    Inbox Display7.13 Ratings00 Ratings
    Spam Testing7.13 Ratings00 Ratings
    Email Previews8.43 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of AWeber and Iterable
    Feature
    AWeber
    -
    Ratings
    Iterable
    7.0
    113 Ratings
    8% below category average
    API00 Ratings7.8102 Ratings
    Role-based workflow & approvals00 Ratings8.196 Ratings
    Customizability00 Ratings7.4103 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.75 Ratings
    Third-party software integrations00 Ratings7.120 Ratings
    Best Alternatives
    AWeberIterable
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.4 out of 10
    Bloomreach
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AWeberIterable
    Likelihood to Recommend
    8.0
    (37 ratings)
    8.6
    (120 ratings)
    Likelihood to Renew
    6.8
    (6 ratings)
    9.1
    (2 ratings)
    Usability
    8.0
    (3 ratings)
    9.1
    (3 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    10.0
    (3 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (4 ratings)
    User Testimonials
    AWeberIterable
    Likelihood to Recommend
    AWeber
    AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
    Read full review
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Pros
    AWeber
    • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
    • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
    • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
    • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
    Incentivized
    Read full review
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Cons
    AWeber
    • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
    • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
    • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
    Incentivized
    Read full review
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Likelihood to Renew
    AWeber
    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Read full review
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Usability
    AWeber
    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Incentivized
    Read full review
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Reliability and Availability
    AWeber
    No answers on this topic
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Performance
    AWeber
    No answers on this topic
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Support Rating
    AWeber
    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Incentivized
    Read full review
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Alternatives Considered
    AWeber
    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Read full review
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
    Read full review
    Scalability
    AWeber
    No answers on this topic
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Return on Investment
    AWeber
    • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
    • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
    • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
    Incentivized
    Read full review
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    ScreenShots

    AWeber Screenshots

    Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.