AWeber vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 7.1 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$0
Up to 500 subscribers & 3,000 email sends per month
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
AWeberOrtto
Editions & Modules
AWeber Free
$0
Up to 500 subscribers & 3,000 email sends per month
AWeber Lite
$14.99
per month
AWeber Plus
$29.99
per month
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
AWeberOrtto
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Plus Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $29.99/month (or $20/month if billed annually).
More Pricing Information
Community Pulse
AWeberOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AWeberOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.6
31 Ratings
7% below category average
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor8.730 Ratings8.911 Ratings
Dynamic content7.13 Ratings8.98 Ratings
Landing pages5.94 Ratings00 Ratings
A/B testing7.87 Ratings8.98 Ratings
Mobile optimization7.026 Ratings8.910 Ratings
Email deliverability reporting7.931 Ratings9.911 Ratings
List management7.931 Ratings8.911 Ratings
Triggered drip sequences8.827 Ratings8.911 Ratings
Ability to test dynamic content00 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.4
31 Ratings
8% above category average
Ortto
8.9
12 Ratings
17% above category average
Dashboards8.827 Ratings8.912 Ratings
Standard reports8.731 Ratings8.912 Ratings
Custom reports7.726 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.7
3 Ratings
10% below category average
Ortto
-
Ratings
URL Validation7.83 Ratings00 Ratings
Link Tracking8.43 Ratings00 Ratings
Image Validation7.13 Ratings00 Ratings
Inbox Display7.13 Ratings00 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.43 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AWeber
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AWeber
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AWeber
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AWeber
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
AWeberOrtto
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
AWeberOrtto
Likelihood to Recommend
7.9
(37 ratings)
8.9
(12 ratings)
Likelihood to Renew
6.8
(6 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
-
(0 ratings)
User Testimonials
AWeberOrtto
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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Ortto
No answers on this topic
Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Ortto
No answers on this topic
Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Ortto
No answers on this topic
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

AWeber Screenshots

Screenshot of Email marketing tools to run email marketing programs.Screenshot of Can automatically deliver a sequence of messages to new subscribers with autoresponders.Screenshot of The Canva direct integration feature can be used to create emails.Screenshot of Professional email newsletters can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of Responsive landing pages.Screenshot of Sign up forms to build lists.

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.