AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$15
per month
Ortto
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
AWeber
Ortto
Editions & Modules
AWeber Lite
$15
per month Starting at
AWeber Plus
$30
per month Starting at
Done For You Email
$30
per month Starting at
Unlimited
$899
per month
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Enterprise
Custom
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
AWeber
Ortto
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
$79 one-time fee
No setup fee
Additional Details
AWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include:
Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant.
Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding.
Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits.
All plans include 24/7 support. 14-day free trial available.
10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
AWeber
Ortto
Features
AWeber
Ortto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
31 Ratings
3% below category average
Ortto
9.0
11 Ratings
17% above category average
WYSIWYG email editor
8.930 Ratings
8.911 Ratings
Dynamic content
7.03 Ratings
8.98 Ratings
Landing pages
6.04 Ratings
00 Ratings
A/B testing
8.07 Ratings
8.98 Ratings
Mobile optimization
7.026 Ratings
8.910 Ratings
Email deliverability reporting
8.031 Ratings
9.911 Ratings
List management
8.031 Ratings
8.911 Ratings
Triggered drip sequences
8.927 Ratings
8.911 Ratings
Ability to test dynamic content
00 Ratings
8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.6
31 Ratings
12% above category average
Ortto
8.9
12 Ratings
20% above category average
Dashboards
8.927 Ratings
8.912 Ratings
Standard reports
8.931 Ratings
8.912 Ratings
Custom reports
7.926 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
3 Ratings
4% below category average
Ortto
-
Ratings
URL Validation
7.73 Ratings
00 Ratings
Link Tracking
8.43 Ratings
00 Ratings
Image Validation
7.13 Ratings
00 Ratings
Inbox Display
7.13 Ratings
00 Ratings
Spam Testing
7.13 Ratings
00 Ratings
Email Previews
8.43 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AWeber
-
Ratings
Ortto
9.2
11 Ratings
16% above category average
Lead nurturing automation
00 Ratings
9.911 Ratings
Data quality management
00 Ratings
8.910 Ratings
Automated sales alerts and tasks
00 Ratings
8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AWeber
-
Ratings
Ortto
8.9
9 Ratings
18% above category average
Event/webinar marketing
00 Ratings
8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AWeber
-
Ratings
Ortto
8.9
8 Ratings
18% above category average
Social profile integration
00 Ratings
8.98 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
Easy and powerful email editing and creation built-in. No need for email template coding.
Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.