AWeber vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 8.1 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$15
per month
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month
Pricing
AWeberSpokal
Editions & Modules
AWeber Lite
$15
per month Starting at
AWeber Plus
$30
per month Starting at
Done For You Email
$30
per month Starting at
Unlimited
$899
per month
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
AWeberSpokal
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup Fee$79 one-time feeNo setup fee
Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.
More Pricing Information
Community Pulse
AWeberSpokal
Features
AWeberSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
31 Ratings
4% below category average
Spokal
9.2
3 Ratings
19% above category average
WYSIWYG email editor8.930 Ratings9.02 Ratings
Dynamic content7.03 Ratings10.02 Ratings
Landing pages6.04 Ratings10.01 Ratings
A/B testing8.07 Ratings9.02 Ratings
Mobile optimization7.026 Ratings10.01 Ratings
Email deliverability reporting8.031 Ratings8.01 Ratings
List management8.031 Ratings9.01 Ratings
Triggered drip sequences8.927 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.6
31 Ratings
11% above category average
Spokal
9.3
3 Ratings
24% above category average
Dashboards8.927 Ratings10.03 Ratings
Standard reports8.931 Ratings10.02 Ratings
Custom reports7.926 Ratings8.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
3 Ratings
6% below category average
Spokal
-
Ratings
URL Validation7.73 Ratings00 Ratings
Link Tracking8.43 Ratings00 Ratings
Image Validation7.13 Ratings00 Ratings
Inbox Display7.13 Ratings00 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.43 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AWeber
-
Ratings
Spokal
9.5
2 Ratings
19% above category average
Lead nurturing automation00 Ratings10.02 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.02 Ratings
Automated sales alerts and tasks00 Ratings8.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AWeber
-
Ratings
Spokal
9.0
2 Ratings
19% above category average
Calendaring00 Ratings10.02 Ratings
Event/webinar marketing00 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AWeber
-
Ratings
Spokal
9.0
3 Ratings
20% above category average
Social sharing and campaigns00 Ratings9.03 Ratings
Social profile integration00 Ratings9.03 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AWeber
-
Ratings
Spokal
9.3
1 Ratings
22% above category average
API00 Ratings9.01 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings10.01 Ratings
Integration with Salesforce.com00 Ratings9.01 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings8.01 Ratings
Best Alternatives
AWeberSpokal
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AWeberSpokal
Likelihood to Recommend
8.0
(37 ratings)
9.0
(8 ratings)
Likelihood to Renew
6.8
(6 ratings)
9.3
(6 ratings)
Usability
8.0
(3 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
10.0
(3 ratings)
9.3
(3 ratings)
User Testimonials
AWeberSpokal
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
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Spokal
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
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Spokal
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
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Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
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Spokal
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
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Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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Spokal
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
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Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Spokal
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Spokal
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
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Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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Spokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
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Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
Spokal
  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Read full review
ScreenShots

AWeber Screenshots

Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.